Jaclyn Gallo

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Roku And Innovid Roll Out Interactive Video Ads, Including SMS-Based Reminders To Watch

Roku users will now begin to see more personalized, targeted, and interactive video ads in their Roku apps, thanks to a new partnership between the streaming media device maker and video advertising provider Innovid. Using a Roku remote, users engaging with the new ad format will be able to do …

Televisions

Facebook Wants to Remind You That It's Working on a 'Buy' Button, Too

With the news that Google and Pinterest are introducing their own Buy buttons, Facebook has a message: We’re still working on our own version, too. The company on Wednesday announced it is working with e-commerce software company Shopify, which helps companies set up digital storefronts, to expand …

eCommerce

Twitter Advertisers Can Now Target You Based on the Other Apps on Your Phone

Twitter is using your phone's home screen to target you with ads.<p>For the past six months, Twitter has been collecting data on which smartphone apps its users download. Now, the company is using that data to make some money.<p>Twitter announced on Wednesday that its advertisers can use that app …

Apps

One in Four Mobile Apps Are Abandoned After a Single Use

User retention fell sharply in China, in particular.<p>While smartphone owners continue to download mobile apps at healthy rates, they are increasingly likely to drop them — often after a single use.<p>According to Localytics, roughly a quarter of apps were abandoned, an increase from 2014 when only 20 …

Apps

Why 'Buy' Buttons Will Pose Big Challenges for Google, Facebook, Pinterest and Twitter

One year ago, the idea of shopping directly from Google, Pinterest, Twitter or Facebook was mostly unheard of. Today, these companies are hoping it becomes one of the hottest internet trends over the next year.<p>One year ago, the idea of shopping directly from Google, Pinterest, Twitter or Facebook …

eCommerce

Twitter Buys Artificial Intelligence Startup Whetlab

This is Twitter's second AI-related acquisition.<p>Twitter has acquired Whetlab, a five-person artificial intelligence startup made up of current and aspiring PhDs. Whetlab announced the news today on its website, and Twitter confirmed the acquisition in a tweet this morning.<p>There are numerous tech …

Artificial Intelligence

Ad Tech Vet Ben Barokas Launches Sourcepoint to Block Ad Blockers

One sign that ad blocking may be moving from a niche activity to the mainstream: Investors think that ad block blockers could be a good business.<p>Ad-blocking software for Web surfers isn’t new. But there’s a growing chorus of people who insist that ad blockers are no longer a niche group, but a …

Digital Advertising

Microsoft is trying to win developers back with Edge

A new post from Microsoft detailing the work it’s doing on the new Edge browser discusses the ways it’s trying to build a more interoperable Web and how the company cleaning up its act.<p>For years, developers have had to build specific workarounds for Internet Explorer to make their websites work …