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Gerard Butler’s New Movie Uses Vine, And Also Your Help, For Marketing

As more and more people try to figure out how to use Vine in their own lives, movie studios are trying to figure out how to use it in their marketing plans. Oscilloscope was the first to do so, releasing the film <i>It’s a Disaster</i> in six-second increments on the short-attention-span theater app. …

Gerard Butler

Emerging Media: Marketers, It's Time To Move

Executives who have been smart, willing and nimble for the last five years, this post is for you.<p>Let’s assume you are already building a social business, are a content marketing machine, have monetized your digital assets, have an engaged fan base, and are leveraging the 34 gigabytes of data each …

How Your Brand Can Create, Track, And Learn To Love Big Content

Because without Big Content, there is no Big Data.<p>In my last column, I discussed the single most important factor in generating Big Data: creating Big Content that is then widely distributed and deeply engages consumers. Without Big Content there wouldn’t be Big Data.<p>Major marketers such as Coke …

These Brand Successes Will Give You Faith In Social Media

Because examples tell you more than theory ever could, we've rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you'll find useful case studies for you to take inspiration from, regardless of which …

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The Very Best Ads From The "Mad Men" Era

1960s was the creative revolution in advertising. These were the most revolutionary ads.

In 42% of Companies, The Best Workers Are The Least Engaged

More than a third of companies are so dysfunctional, the best people don’t really care about what they’re doing and the worst people don’t know that they are doing a lousy job. Those are the findings of a new study by Leadership IQ, a twelve-year-old Washington, D.C. company that does employee …

Forget What Your Customers Need; Branding Is About What They Want

<i>The following is the second</i> in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.<p>Being a brand is what separates you from your competitors and …