Shane

361 Flips | 6 Magazines | 6 Likes | 2 Following | 272 Followers | @smmanning | Keep up with Shane on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shane”

Why You Should Use a Credit Card to Pay for These Eight Items

Not everyone is a fan of using credit cards for purchases. They are, however, pretty convenient and they allow you to earn rewards. Beyond that, …

Reporting versus analytics

<i>“We are drowning in information but starved for knowledge.”</i><p><i>- John Naisbitt</i><p>For the love of statistics, please stop using the words “reporting” and …

10 Web Scraping Tools to Extract Online Data

Web Scraping tools are specifically developed for extracting information from websites. They are also known as web harvesting tools or web data …

Python Scalability: A Convenient Truth

Python is the fastest-growing data science language and is used in production at many of the Fortune 500 companies for everything from software engineering to data engineering to rapid analytics. Despite its easy-to-learn nature and its simple syntax, Python packs surprising amounts of power and …

To SQL or NoSQL? That’s the database question

But as technological lines blur, there's not always a clear-cut answer.<p>Poke around the infrastructure of any startup website or mobile app these …

Microsoft has a new data visualization tool you can use for free

Microsoft Research has released SandDance, a free data visualization app that lets you gain insight in your surveys and research projects.<p>Simply fire it up in your browser, upload a data set (TXT, CSV and JSON formats are currently supported) and you can analyze it in a variety of ways. Whether …

The smart marketing strategies behind Slack's extreme growth

File "less pointless emails" under "things every employee wishes for." Take that, and add "no more waiting around for a response" (and the …

9 Essential Google Operators for SEOs and Content Marketers

There’s one thing that all great SEO experts have:<p><i>An ability to solve problems.</i><p>The modern SEO is expected to be a jack-of-all-trades. As an SEO …

Engines

Why the traditional ad agency is a dying breed

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>Type …

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Raise your hand if you’re a control freak?<p>Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular …

Master SEO and rise up the Google rankings

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy<p>Wikipedia co-founder Jimmy Wales once reportedly said: “If it isn’t on Google, it doesn’t exist”.<p>While statements like this may be best left on the sun-blessed coffee shop …

AOL to manage Microsoft ads: Why increased consolidation is good news

Consolidation in the digital advertising industry is a hot and controversial topic. In the last couple of years, mergers and acquisitions have been frequent, and the stakes high. In April of this year, Twitter purchased TellApart for over $500 million to help improve online and mobile ads. And just …

AdTech

How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for …

Social Media

10 Publishers Killing It on Instagram

Instagram isn't just for the kids anymore. Here are 10 publishers who are owning the social network.

Use Google Analytics To Stop Wasting Remarketing Dollars On People That "Just Aren't That Into You"

Let's face it -- some of your website visitors just aren't interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop …

Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. …

Local Search

15 Awesome Tools for SEO Competitor Analysis

Everyone knows to keep your friends close and your enemies closer. It doesn’t matter what industry you’re in, you should keep track of your main …

Microsoft is getting out of the display ad business, and up to 1,200 employees will move to AOL

Up to 1,200 employees could leave Microsoft as part of the change, according to Bloomberg's Dina Bass reports, who reported the news earlier.<p>As part of the deal, AOL will replace Google Search with Bing as its default search engine, and AOL will handle direct sales of advertising across Microsoft's …

Satya Nadella

How to Answer 11 Common Marketing Questions Using Analytics

Uncover the answers to some of the most frequently asked questions about reporting on your marketing.

Analytics

9 Startling Market Statistics You Need to Know

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing is all about adapting to constantly changing technologies, strategies and norms. A great deal of creativity, skill and knowledge is required to navigate these murky waters and come out on the other side with fresh ideas to …

Selling

5 Facebook Advertising Tools That Save Time and Improve Your ROI

Do you advertise on Facebook?<p>Looking for more efficient ways to manage your campaigns?<p>Facebook ad tools can make a world of difference in the amount …

Capitalize On Big Data To Grow Your Business -- Without Breaking The Bank

Thanks to the dawn of digital, savvy business leaders can now keep a pulse on thousands of customers and prospects with ease, design stunning websites in a few hours, and run social campaigns to capture revenue from droves of Internet users.<p>There’s another movement on the horizon that’s set to …

Marketing

Billionaire Sam Adams founder explains how he helped spark the craft-beer revolution

<i>But with his flagship product, Samuel Adams Boston Lager, Koch has become a prominent figure in the industry, and his company produces an estimated 1% of all beer in the US.</i><p><i>Boston Beer Co. had a record 2014, bringing in $903 million in revenue and selling 4.1 million barrels of beer and cider in</i> …

5 Google Analytics Dashboards That Won’t Scare You

Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing …

Analytics

Teeny tiny robotic tentacles can grasp an ant without hurting it

How does a robot grasp? Most use grippers modelled on human fingers, but when it comes to manipulating tiny, delicate objects, clumsy fingers and tweezing motions may not be the best way to go, according to researchers at Iowa State University.<p>Led by Iowa State University associate professor of …

Apple exec: Don't worry, Taylor Swift, Apple Music will pay artists during free trials

<i>Updated at 10:55 p.m. PT to include Swift's response.</i><p>Late Sunday evening, Eddy Cue, Apple's senior vice president of Internet software and services, …

Start A Fire

This startup wants to be the Uber of content marketing

You know how they say there's an Uber for everything? This new platform wants to add to the list.<p>ArticleBunny, which launched this week, says it …

How Does A Creature Reproduce When It's Four Separate Creatures?

Siphonophores are groups of creatures that live, connected, as one animal. And they’re incredibly confusing — they all have the same DNA. They can’t …

Google's new Nest Cam is always watching, if you let it into your home

Live-streaming video camera stores up to 30 days of video with audio in the cloud and performs advanced analysis of it<p>Google has released another product in its Nest Internet of Things lineup. This time it’s an internet-streaming home security camera, which means Google could be watching your every …

Livestreaming