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How “likes” bring votes—Narendra Modi’s campaign on Facebook

India’s 2014 elections will be remembered for many reasons but especially this: Social media platforms, which have contended with government censorship since 2011, became vital political campaign tools and a place for free political expression and organizing.<p>It is no coincidence that the national …

Social Media

7 Facebook Statistics You Should Know For An Engaging Facebook Page

<i>This post was originally published on the Buffer blog.</i><p>One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.<p>While the best time to post is definitely …

Users cry out after Instagram’s first ever advert | Financial Times

The first advert on Instagram, the social photo app owned by Facebook, was published on Friday to a chorus of complaints from users.<p>The glossy …

Instagram adds 50 million users in six months, will start selling ads next year

Instagram revealed its user base for the first time back in January, and after topping 100 million users February 26th a blog post today says its community has grown to "more than 150 million people capturing and sharing moments every month". That means it's added 50 million users in the last six …

In U.S., 101M people use Facebook mobile apps every day

Facebook said Tuesday that in the U.S. more than 128 million people use its Web site on a daily basis. The company added that it attracts 101 million people in the U.S. to its various mobile applications each day.<p>The new stats on daily active users are part of a conscious effort by Facebook to more …

The Social Media Advertising Ecosystem Explained

How can you solve this problem? Social media offers a solution.<p>Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>In a <b>recent report</b> …

Social Media

Why Social Media Advertising Is Set To Explode

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>As brands look across a fractured media landscape, where few digital properties …

Social Media

Grasping for a Vine: Video for Instagram Will Be Sole Reveal at Facebook Event Thursday

Instagram plans to release a video product this Thursday at a press event at Facebook’s headquarters, according to multiple sources familiar with the …

Taco Bell puts 8 buzzy rings on it

Taco Bell creates buzz by sending custom-made rings out to some socially savvy super-fans.<p>Taco Bell is taking a page from Beyoncé's playbook: Put a ring on it.<p>The fast-food chain is betting that eight one-of-a-kind rings it sent to social media-savvy Taco Bell lovers will generate the kind of …

Foursquare Introduces ‘Super-Specific’ Search And Filter Options For iOS And Android To Help You Find New Venues

As Foursquare evolves, it wants to help you find either new places to check out or lead you to places where your friends have already been. Mixed in with that is recommendation technology to show you places that you might be interested in based on where you’ve been before. Today, Foursquare updated …

Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now

Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call. Adding ads could end up stunting Instagram’s rapid growth. He said, more than once during the call, that …

Facebook spends big to keep up in mobile

SAN FRANCISCO (MarketWatch) — The world’s largest social network Facebook Inc. proved to investors that it has been focusing on its mobile business, …

San Francisco

Facebook profits rise despite drop in US visitors to its website

The Facebook website has lost 10 million visitors in the US and seen no growth in monthly visitors in the UK over the past year, according to data …

Facebook’s Declining User Growth Rate, Pictured

Congrats, Facebook!<p>According to the stats you released during Wednesday’s earnings call, your monthly and daily active user numbers are up higher …

Facebook loses millions of users as biggest markets peak

Facebook has lost millions of users per month in its biggest markets, independent data suggests, as alternative social networks attract the attention …

Broadcast Your Drunken Data To The World With A Smartphone Breathalyzer

Because what the world really needed was another way to post pictures of your inebriated tomfoolery.<p>Whether you're in a contest with your buddies over who's the drunkest, or legitimately trying to determine whether your blood alcohol content is low enough to drive home (just take a cab, dude), …

Budweiser's intimate, dangerous way to make Facebook friends

So you've had a couple of beers.<p>You meet a nice person of your target sex. Well, they seem nice, given that you've had a couple of beers.<p>At some point, one of you raises your beer cup to clink cups with the other.<p>The minute the cups clink, you are indelibly linked. At least you are if you're using …

Your Facebook Like Is Worth $174.17

Are you generous with your Facebook Likes? Do you click that thumbs up button for anything that even just slightly amuses you? Maybe you should start …

Twitter and Facebook 'addicts' suffer withdrawal symptoms

Facebook and Twitter users suffered withdrawal symptoms when forced to go cold turkey as part of a scientific study into the addictiveness of social media, academics have found.<p>In a study by researchers at the University of Winchester, ten self-confessed Facebook “addicts” and ten prolific tweeters …

CHART OF THE DAY: Facebook Dominates Social Logins — But Google Is Closing The Gap

When users on the web are asked to log in to a site, they most often choose Facebook over Twitter, LinkedIn or Google rather than registering anew, according to data from Janrain, which tracks social logins.<p>Facebook has become hugely dominant as the social login of choice but Google gained some …

Social Media

Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With Data From Datalogix, Epsilon, Acxiom

Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 “unique groups”, with more to come, which are descriptors (one …

Facebook and mobile browsing: Pretty much the same thing

New research from mobile analytics firm Flurry suggests that Facebook is so powerful a force on mobile that the social network has become synonymous with browsing on smartphones and tablets.<p>Facebook accounts for 18 percent of U.S. consumers' total time spent on smart devices, a percent that …

CHART OF THE DAY: Turns Out People Aren't Actually Getting Bored With Facebook

There is, and probably always will be, a story floating the ether that Facebook is getting smoked by up and coming rivals like SnapChat, Whatsapp, or Twitter.<p>While those services are certainly popular, they're not hurting Facebook, according to comScore data analyzed by J.P. Morgan analyst Doug …

J.P. Morgan

CHART OF THE DAY: The Difference Between What You Share And What People Want To Read

The stories people share aren't necessarily the stories their friends want to read, according to data from 33Across, which tracks links for online publications.<p>It found that people are sharing science related content more often than any other content category. However, science content is clicked on …

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