Mike Rost

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How to speak so that people want to listen | Julian Treasure

Sales megatrends: How to adapt

“Super-buyers” today require a new mindset and skill set from sales leaders.<p>The New Age of Selling is about continuous engagement, not just …

The digital tipping point: McKinsey Global Survey results

Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale …

Banking

Nielsen and Kraft Pilot New Brand Tracking Tool

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual …

Marketing

Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems …

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content …

The Ultimate Marketing Machine

Artwork: Markus Linnenbrink, DIEDRITTEDIMENSION, 2011, JVA/Prison, Düsseldorf Rath, Germany<p>In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so …

A Method for Better Marketing Decisions

Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for …

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show …

Advertising Industry

The Cost of Unproductive Meetings (Infographic) | Inc.com

Companies typically hold meetings with one goal in mind: to get things done. Why is it, then, that most meetings only serve as a time sink? Well, perhaps not so surprisingly, a major reason is because most people--up to 92 percent--multitask during meetings, making them far less efficient than they …

Time Management

Essential Google+ Marketing Resource: A Complete Guide

Shares 4K<p>Do you want to learn how to market yourself and your business on Google+?<p>Are you looking for a resource to guide your Google+ marketing …

Marketing

Twitter Enables Advertisers to Target Website Visitors via Tags

Twitter has launched website tags for remarketing, a feature that it claims will make it easy for advertisers to create tailored audiences from the …

Start-Ups Need a Minimum Viable Brand

Sometimes it seems like Steve Jobs’ notorious reality distortion field has extended to all of Silicon Valley. Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. …

No Innovation Is Immediately Profitable

The meeting was going swimmingly. The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept.<p>Team members had researched the market …

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes …

Marketing

New LinkedIn Profile Features: 4 Tips to Optimize Your Presence

Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure …

Social Media The Most Efficient Channel -- Report

Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion "ad events" …

How Competitive Forces Shape Strategy

The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.<p>Moreover, in the fight …

Innovation

When B2B brand messages miss their target

Nils Hoffman (partner) and Agnes Claye (senior expert) from McKinsey spoke at the recent Corporate Financial Group roundtable event about the power …

Social and Native Ads Are More Effective Than Email, Study Says

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.<p>…

Digital Advertising

Survey Finds Organic Search Delivers The Best ROI For Local Businesses

In this recent survey of 288 SEOs & SMBs, BrightLocal found that organic search delivers most traffic of all online channels, while social media …

Adweek

Chrome Is Now More Popular Than Internet Explorer

Google Chrome has edged out Microsoft's Internet Explorer in the ongoing battle of the browsers, according to Adobe Digital Report (ADI) data.<p>The …

Facebook Denies News Feed Changes Are Designed to Help It Sell Ads

Facebook has recently faced criticism from marketers because their “organic reach” is decreasing. In other words, the content they post on the social network without paying is reaching fewer people, leading some marketers to suggest the changes are designed to drive them to purchase advertising. On …

How to Use Hashtags: How Many, Best Ones, and Where to Use Them

<i>This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The</i> …

Justin Timberlake

Experimental Marketing: The Big Payoff of Being Scrappy | Inc.com

The plight of the startup marketer is having to get things done with a less-than-optimal budget.<p>However, this unfortunate fact gives B2B marketers like Jodie Ellis a license to experiment. It's allowed Ellis to take on a special title: head of experimental marketing at Optimizely, an enterprise A/B …

Marketing

Twitter Buys Native Ad Startup Namo Media To Complement Its Mobile Ad Exchange MoPub

Twitter announced Thursday it has acquired native advertising startup Namo Media to complement MoPub, the mobile ad exchange it purchased last fall.<p>Though terms of the deal were not disclosed, <i>TechCrunch</i> said the amount is about $50 million–a far cry from the $350 million Twitter reportedly spent on …

Mobile Advertising

The 4 Most Effective Ways Leaders Solve Problems

With as many problems as we are all faced with in our work and life, it seems as if there is never enough time to solve each one without dealing with some adversity along the way. Problems keep mounting so fast that we find ourselves taking short-cuts to temporarily alleviate the tension points – …

Selling