Simone Marino

628 Flips | 49 Magazines | 603 Likes | 78 Following | 44 Followers | @smarino | Keep up with Simone Marino on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Simone Marino”

7 crucial Instagram tips for marketers

The year 2018 will be a seen as a turning point for Instagram marketing.<p>According to Social Media Examiner’s annual report, in 2018 some 69 percent …

Social Media

How To Build A Positive Company Culture

Company culture is an integral part of business. It affects nearly every aspect of a company. From recruiting top talent to improving employee satisfaction, it’s the backbone of a happy workforce. Without a positive corporate culture, many employees will struggle to find the real value in their …

Corporate Culture

Managers Think They’re Good at Coaching. They’re Not.

Are you successful at coaching your employees? In our years studying and working with companies on this topic, we’ve observed that when many executives say “yes,” they’re incorrectly answering the question. Why? For one, managers tend to <i>think</i> they’re coaching when they’re actually just telling …

Management

In the Future, We’ll Know Everything—Thanks to This Tech

We’re rapidly approaching the era of abundant knowledge—a time when you can know anything you want, anywhere you want, anytime you want. An era of …

Imaging

Innovation In Goods And Services Will Soon Be Driven By Artificial Intelligence

AI-powered product and service creation is right around the corner. What does it mean for you?<p>Artificial Intelligence has long been a popular topic for fiction and speculative essays, but it also has broad potential applications in the future of innovation with regard to products and services.<p>The …

Artificial Intelligence

Le Sfere : nel nuovo campus di Amazon l’ufficio è una foresta tropicale

Lavorare tra 25mila piante con la scrivania ombreggiata da felci, circondati da fiori tropicali e orchidee, all’interno di tre enormi sfere di vetro …

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Your customers are social, plugged-in, and savvy.<p>Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving …

Marketing

The Difference between Traditional Marketing and Digital Marketing

Which strategy for marketing will provide me the perfect reach and most quantifiable profit for the income I spend? That is the question promoters …

Marketing

An Elegant Abode Embraces Nature Without Waiving Privacy

In North Carolina's Cary suburb, a contemporary home of timber, glass, and concrete blocks is designed for a nature-loving couple who value privacy.<p>When In Situ Studio was tapped to design a modern home in Raleigh, North Carolina, they were presented with a tricky challenge: to create an expansive …

Facebook Is Developing a Time-Management Tool for Users

Facebook is developing a tool that would help users monitor time spent on the platform, demonstrating the company’s new commitment to users’ …

Billionaire Steve Case has taken a big red bus through 26 states to bet $150 million on finding the next big startup — here's where he's looked so far

Richard Feloni/Business Insider<p><b>AOL cofounder Steve Case runs the DC-based venture capital firm Revolution and has "Hillbilly Elegy" author JD Vance</b> …

Explainer: What is a blockchain? - MIT Technology Review

What is it?<p>A public1, permanent2, append-only3distributed4ledger5.<p>What’s that?<p>A mathematical structure for storing data in a way that is nearly …

5 Marketing Trends To Pay Attention To In 2019

At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a …

Marketing

La seconda vita di Tampere dopo la fine di Nokia: una lezione per l’Italia

Tradizione, conoscenza e innovazione. Così <b>Tampere</b> è riuscita a sopravvivere alla fine di Nokia: “Non è stato uno shock enorme perché eravamo preparati” rivela da Trento, al Festival dell’Economia, il vicesindaco <b>Aleksi Jäntti</b>. Il racconto dei protagonisti è per certi versi sorprendente, ma mette in …

How to Leverage Social Media to Boost In-Store Sales [Infographic]

Connecting your online efforts to offline store visits - and subsequent sales - is one of the next big frontiers for social media …

5 A/B Tests You Can Start Running Today

rawpixel / PixabayWhen you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about …

If You Forget About Lead Gen, You Can Forget About Growth

Want to scale? You'll never get there without a lead-generation process.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What’s the worst thing that can happen if you buy weak leads from a questionable source? New York City real estate broker Nathan Horne almost found out.<p>Like the …

Marketing

Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.<p>An important part of differentiating your products is …

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I'm doing business coaching, I'm often asked questions about what marketing approach is best for a particular situation. <i>When do I</i> …

Marketing

The Future of Software Is No-Code

It's accelerating how businesses are able to impact their strategy.<p>Early digital computers weren't very useful. Sure, they were far more powerful than the punch card tabulating machines that they replaced, but they were devilishly hard to program. Instructions needed to be written in assembly code, …

Forget Smartphone Addiction. Here's What Experts Are Really Worried About

Our phones are not the problem when it comes to gadget addiction. It's this.<p>It's not the smartphone in your hand. It's not the tablet or the laptop. Reports about shiny objects captivating us all day miss the mark by a long shot. Apple is not to blame for making a useful phone, and Google is not to …

How to Ask Great Questions

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught how to ask questions as an …

Psychology

12 futuristic technologies that could become reality in 2018

In the last year, the business and consumer markets alike have seen the release of advanced technologies that were once considered the stuff of science fiction. Smart gadgets that control every facet of your home, self-driving vehicles, facial and biometric identification systems and more have …

Gerber

Is This the Most Beautiful Ghost Town Ever? Drone Video Captures Chinese Village Reclaimed by Nature

As the shadows of the past loom around what’s left of the overgrown houses and pathways, videographer Joe Nafis has perfectly captured the rare charm …

Drones

Elache Residence / Elmor Arquitetura

<i>Text description provided by the architects.</i> Located in a residential neighborhood of Curitiba, with a single-story building and a large wooded area, …

7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job

Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You chose your vocation, you studied to …

Hot Rods

18 words and phrases smart people never include on their resumes

While it can be tempting to load a bunch of jargon and glowing language on your resume, there are certain terms and phrases that you should avoid.<p>So, …

Employment

Amazon could buy Macy's, Kohl's, or JCPenney over Target

An analyst's prediction this week that Amazon would buy Target has ignited a fury of speculation about the ecommerce giant's acquisition plans in 2018.<p>Loup Ventures' analyst Gene Munster said that buying Target — and getting access to its 1,834 US stores — would help Amazon to better compete with …

Home Depot

Here's how to answer 5 of the most difficult interview questions

You reworked your resume, perfected your cover letter and landed the big interview. But walking through the door is only the beginning — especially if the interviewer throws some hard-hitting questions your way and you don't know how to respond.<p>"The interview is an elimination process," says Dr. …

Employment