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Customer experience for brands Research via Forrester

Customer experience for brands Research via Forrester

SlideShare - Habemus Digital Consultants

Key insights from the Forrester report by Kerry Bodine and Moira Dorsey. Forrester defines customer experience as how customers perceive their interactions with your company. Executives don’t get to decide how customer-centric their companies are — customers do. Whether business-to-consumer (B2C) or …

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