sk shahrukh

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Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating …

The Small Business Guide To Digital Marketing On A Shoestring Budget

Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out. On the bright side, a number of free (or almost-free) digital marketing tools have made it …

Small Business

15 Traits of Failing Entrepreneurs You Should Avoid

Success becomes a lot harder if you have these 15 traits<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Several years ago, we rented an office in a co-working space. Most networking and training activities happened on-site or in partner community spaces, crowded …

Incredible House in Indonesia

Designed by Budi Pradono as both a “critique” and an “antithesis” of its upscale suburban environment, she looks nothing like the neighbouring …

5 Tactics Essential to Building a 6-Figure Online Business

Yes, there are billions of potential customers, but getting the attention of even a few requires a strategy.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2015, customers spent $107 billion on online courses, according to Global Industry Analysts. The number of internet …

Marketing

Infographic: A guide to content mastery

Content is king—but how can you make yours reign supreme?Standing out in the oversaturated content landscape doesn’t happen over night. You must …

Building a Small Business Marketing Consulting Business

The Role of Content Has Changed – Here’s How You Can Adapt<p>It wasn't too long ago that you could follow the formula below to attract and generate …

Small Business

Effective Ways of Building a Positive Online Reputation for Your Brand

The most complex and abstract aspect of building your online reputation is the public perception and reviews and it is also one of the most important<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

Public Relations

The future of retail is happening right now in China

If you need evidence of the US retail sector’s precarious condition, consider that more than 9,000 stores closed last year, and another 12,000 are on the chopping block this year, according to commercial property firm Cushman & Wakefield.<p>Despite a 4.2% rise in 2017 over the previous year, US retail …

eCommerce

How to Make Your Customers Find and Remember Your Website

Too many businesses still don't use their web site at all, or effectively. Here are some modern content recommendations that work<p>You can't make any business work if your customers can't find you, or don't even know what you offer. Thus I was surprised to read recently that 30 percent of small …

Marketing

Edwardian Timber Cottage Gets a Modern Makeover

Sheri Haby Architects recently completed renovations at <b>Gable House</b>, a charming Edwardian timber cottage. A previously built addition to Gable House …

Architecture

Modern concrete and wood house was designed around existing trees

No trees were felled in the making of this home<p>Some architects bend nature to their will; others bend to nature. A new home from Besonias Almeida takes the latter approach, building a house with deep respect for its surroundings. The Argentine firm, known for its sculptural concrete houses, …

Architecture

Renowned Design Mentor’s Personal Résumé Template Is Now Free-To-Download

Image via The Futur<br>Chris Do, Executive Creative Director at Blind and renowned design mentor at The Futur, has made the template of his personal …

This Is the Most Affordable City in Europe (Per a 2018 Financial Analysis)

The cost of travel is a major factor in planning any trip, especially when it comes to navigating the varied cities of Europe. Luckily, if you know …

Content Marketing Without This Extra Step Is Useless

Creating great content just isn't enough these days; delivering your content to the right people is what your content marketing needs.<p>Content …

Marketing

5 Trendy Places To Shop Online That Aren't Zara And H&M

I have Valentino taste, but a Zara budget.<p>Seriously. I regularly find myself strolling through Saks Fifth Avenue, hoping there's a secret sale on …

Clothing

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

A recent report released by the Interactive Advertising Bureau (IAB) has marketers on edge. It breaks down the successful digital business strategies …

Marketing

Why Content Marketing Needs To Be At The Heart Of Your Customer Acquisition Strategy

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Content marketing should be at the heart of your marketing strategy, allowing you to build a relationship with your target audience, bring …

Marketing

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 [Infographic]

Have you documented your 2018 social media marketing strategy? Do you have clear goals in place, and do you understand the metrics you'll use to …

A Useful List of 25 Pre-Built Websites For Small Businesses Of Different Niches

First impressions often become lasting impressions. The same principle applies for when you’re building a website. The significance of a visitor’s …

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find …

Customer Experience

The Best Website Builder for Small Businesses

After researching 17 of the top website-building services and hosts, building 20 websites with seven of the most promising ones, and changing …

[Entrepreneurial Survival Kit] What To Do When The Sh*t Hits The Fan

In January, I was invited to join Plat Plus, an intimate Mastermind led by Jeff Walker for 50 of the top online business and internet marketing minds …

Entrepreneurship

How to Use Storytelling to Sell Your Brand and Vision

People remember how you make them feel, not the information you give them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The reason why the Bible is the bestselling book every year is because it delivers its lessons as a series of stories. And if you don't want to use the Bible as an …

5 Inspiring Books That Are Transforming My Life and Business

The news was horrifying.<p>There had been a mass shooting.<p>Then another story broke.<p>Some madman with his fingers on a big red button with megalomania …

If You Want to Be Successful, Stop Reading Business Books. Here's What You Should Do Instead

Get their attention. Solve their problems. Take their money<p>Because I'm both a writer and the owner of a marketing agency, people often ask me to recommend business books to them. They usually expect me to point them to a how-to about social media marketing, a leadership "classic", or, at the very …

Social Media Marketing

You Have The Customer Journey All Wrong

A nut for a jar of tuna. Now read that backward. You just read a palindrome, a sentence that reads the same forward and backward. You also just experienced modern marketing.<p>As we stumble through the beginning of the 21st Century, we find ourselves in a new environment where linear concepts of the …

Customer Experience

How to Become a Millionaire by Your 30s, According to Millennials Who Have Done It

'Cancel Netflix. Stay off Instagram.'<p>By any definition, becoming a millionaire by your 30s isn’t easy, unless you happen to come from a lot of money. …

Entrepreneurship

15 Morning Habits to Boost Your Creativity All Day

No matter how much truth there may be to that old saying about the early bird getting the worm, we can’t all be morning people. There’s a rumor going around that early risers are more productive than the rest of us, but bed is just <i>so</i> comfortable… and that obnoxious alarm is just so, so terrible. We …