Blogging, Rants and Raves on Flipboard

By Joel Skretvedt | Things I find Interesting and Maddening....

59% of Businesses Leverage IoT Data for Digital Marketing

Many businesses already are using IoT data to back up their digital marketing and most of them call it a success.

Some companies are so successful …

Marketing

After furious users complained, LinkedIn brought back this important tool

(Getty Images/Mandel Ngan)
Earlier this week, LinkedIn changed the way it allowed users to download the contact information for all of their …

LinkedIn

In Store Mobile Shopping: 57% Want a Location-Targeted Deal

It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.

Almost three …

MCommerce

Marketers Looking to Improve Mobile Search Advertising ROI

Jeremy Hull
Director, Bought Media
iProspect

Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from …

Advertising

Yahoo Local Bulk Listing Discontinued

A Local Search Forum thread has local SEOs claiming that Yahoo is no longer accepting or offering the local bulk listings services. Instead, these …

Yahoo

How to make money on mobile

Sounds like a great session for a publishers’ conference, doesn’t it? It’s a big topic for local media businesses these days, as mobile web traffic …

Money

A Mid-Year Check-In On 2015 Marketing Predictions

With less than six months until cross-channel marketing predictions for 2016 start arriving, I was curious to look back at the myriad of predictions …

Marketing

Is Deep Linking The New Digital Marketing Battleground?

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.

Internet Marketing

In Tests, Yahoo Uses Google to Power Search Results and Ads

In 2008, the Justice Department blocked Yahoo from making a deal with Google to provide the search ads for Yahoo’s web search efforts.

Now, Yahoo and Google are exploring a new relationship in which Yahoo would use Google for some regular search results as well as search ads.

Yahoo confirmed on …

Google

Subway and Disney Partner to Deliver ‘In-store Entertainment’ Kids App | Go-Mash Mobile

We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether …

AOL in Deal With Microsoft to Take Over Display Ad Business

When the deal for Verizon to buy AOL was announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.

Under the agreement, AOL will take over management …

Microsoft

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions | Street Fight

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the …

Three Ways To Make Retargeting Really Work for Retailers

Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and …

Apple inventions hint at next-level iOS geofencing features

A pair of Apple patent applications published Thursday point to ongoing research in mobile device location sharing, one being an augmentation of …

Start-Ups Finding the Best Employees Are Actually Employed

When Ron Johnson was pitching his idea for an e-commerce delivery company to venture capitalists last year, one of the sticking points was his vision for how to treat employees.

Mr. Johnson’s company, called Enjoy, sends experts to deliver and set up tech products in homes and offices. But rather …

Uber

YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital

Though dividing into two companies, both will share a common sales force. YP-branded local yellow pages will continue to be distributed.

An Entrepreneur’s Guide to Creating Content - Page 2 of 3 | SEJ

“Making the time” is really the most important productivity hack of all, but lots of other folks have some other great tips for making yourself more …

Entrepreneurship

Flipboard Launches Resources, Community for Marketers

Marketers and brand communicators have long used the platform. Now Flipboard is lending them a helping hand.

Personalized News

Business Learning Curves: 12 Points Of Reference On The Methodology Of Business

Women in business came together at the Ritz-Carlton JBR in Dubai, UAE on May 25, 2015 for Entrepreneur Middle East's first Achieving Women's Forum, which featured some of the region's most prominent leaders sharing their insights with over 200 attendees of the half-day conference. Here are 12 of the …

10 of the Dumbest Social Media Blunders Ever

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, while social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.

Here are 10 social media blunders …

Social Media

Infographic: The Mobile Marketing Map

The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, …

Mobile Advertising

Expect your Amazon deliveries within 30 minutes via drones next year

This story was originally sent to thousands of professionals just like you in this morning's E-COMMERCE INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »

Last week, the Federal Aviation Administration (FAA) …

Amazon

100 best sales marketing ideas: 91-100

Editor's Note: This is the tenth and final article in a series identifying the best sales techniques for 2015. To view the rest of the series, visit

Are beacons yesterday's retail technology?

It seemed we were on the cusp of something big, unless, as was the case with QR and Foursquare, technology superseded instore beacons before they hit …

7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion

A few years ago, social media was a new and unchartered territory.However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous …

Marketing

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local …

Study: Forget About Average Organic CTRs, They Mean Nothing

en_US

article

Averages mislead because click-through rates vary widely by site and …

Search Engines

Pinterest Launches the Buy Button

Pinterest* launched its long awaited “buy” button on Tuesday, wading into the world of e-commerce. The announcement confirmed a February report from Re/code.

People using the visual discovery tool can buy products inside the application itself, without ever leaving Pinterest. Products available for …

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our …

Periodic Table