Blogging, Rants and Raves

By Joel Skretvedt | Things I find Interesting and Maddening....

How Brands Can Leverage AI to Improve the Customer Journey

The other week, I was on Amazon looking for a present for my mother for Mother’s Day. I ended up ordering her a teapot, to make up for breaking her previous one. As soon as I completed the transaction, I decided to click back to the Amazon homepage to see what other deals I might be able to snag. …

Barnes & Noble

No, Your Phone Didn’t Ring. So Why Voice Mail From a Telemarketer?

Frank Kemp was working on his computer when his cellphone let out the sound of Mario — from Super Mario Bros. — collecting a coin. That signaled he had a new voice mail message, yet his phone had never rung.<p>“At first, I thought I was crazy,” said Mr. Kemp, a video editor in Dover, Del. “When I …

Privacy

The 30 Most Important Interview Questions to Ask This Summer

While many employees are enjoying spending their PTO on vacation in a remote country or hitting the beach, many Americans are on the job hunt. No …

Employment

50 Books Recommended by This Year's TED Speakers

The much-buzzed-about conference generated a gargantuan list of intriguing book recommendations.<p>TED is one of the world's premier cultural events, providing not just a chance for the thousand or so attendees to hear from some of the smartest people around, but also opening up this knowledge to …

Books

Google Drive now hosts more than 2 trillion files

Google likes to talk about its stable of billion-user products — apps and services that have more than 1 billion people around the world using them.<p>Google Drive isn't one of them just yet. But in April, it quietly passed another major milestone.<p>2 trillion files are now stored on the file-hosting …

Google

Removed a URL from a Disavow File? Here's How Long it Will Take to See Results

If you remove a URL from a disavow file it could take some time before you see actual results in the search results. I asked John Mueller and Gary …

Study: Mobile dominated online ad spend for first time in 2016

Dive Brief:<p>The Interactive Advertising Bureau reports total U.S. digital ad spending in 2016 reached a record $72.5 billion in 2016 per a press …

10 Tips for Increasing Your Influence

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should …

Influencer Marketing

convert anything to anything

<i></i><p>215 formats supported<p>CloudConvert supports the conversion between more than 200 different audio, video, document, ebook, archive, image, spreadsheet …

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Buyer's Journey

Over the last decade, the world of (online) marketing has changed. There used to be a time when you could just advertise at random places, and you …

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017.<p>And we can certainly see …

Social Media

The Top 8 Social Media Marketing Trends in 2017 [Infographic]

In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This …

Social Media Marketing

VICTORIA & ALBERT’S AT WALT DISNEY WORLD RESORT RECEIVES 17TH AAA FIVE-DIAMOND AWARD

For the 17th year in a row, Victoria & Albert’s at Disney’s Grand Floridian Hotel & Spa has been awarded the coveted AAA Five Diamonds. There are 47 …

Walt Disney Company

How to Convert Those Instagram Followers Into Customers

Instagram now has more than 600 million monthly active users worldwide–more than Twitter, Snapchat or LinkedIn.<p>According to a Forrester study, the …

The State of Influencer Marketing in 2017

Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, …

Digital Marketing

Mattresses, Makeup, and Meal Kits: Top 10 NYC Startups to Watch in 2017

Some of these companies are poised for a public offering; others have found success, but are now retooling their model amid Donald Trump's presidency. Remember these names in 2017.<p>This could be a watershed year for New York startups.<p>Around 54 companies in the metro area are poised to go public this …

Startups

Opinion: How to invest in the Trump era: Buy shares of private companies

An idea for investors: The next four years seem likely to favor Main Street over Wall Street.<p>Even as President Donald Trump’s economic policies are yet unclear, one thing looks certain: The new Republican administration’s policies will favor small and medium-sized businesses over larger, …

A VC Reveals the Metrics They Use to Evaluate Startups

<b>Susan Liu, Vice President at Scale Venture Partners:</b> … We typically look at hundreds of companies, and then we do deep dives into maybe tens, …

Building VC Relationships

A common mistake founders make is to try to meet VCs to "build relationships" a month or two before going out for a series A or series B fundraise[1] …

Venture Capital

AOL co-founder Steve Case lays out playbook for new wave of startups

Plenty of industries are ripe for disruption, but new startups need to work with partners and be in it for the long haul, said Internet business pioneer Steve Case.<p>But if they do, opportunities abound in what he calls the third wave of the Internet.<p>The first wave was the foundation laid by AOL and …

Twitter accounts really are echo chambers, study finds

As in ancient human cultures, users of the social media site interact most with those who share their political views, Demos report reveals<p>When it comes to politics and the internet, birds of a feather really do flock together, according to research confirming the existence of online echo chambers …

Social Media
Microsoft

Hack knocks out a fifth of the Dark Web

The Dark Web is having a rough time right now... although the victims in this case won't earn too much sympathy. An Anonymous-linked hacker speaking to <i>Motherboard</i> brought down about a fifth of the Tor network's 'secret' websites (over 10,000 of them) in a claimed vigilante move. The intruder …

5 Ways to Convert More Customers with Context-Aware Emails

When was the last time you were excited to open up your email? If you’re a little bit like most people, you probably don’t look forward to opening …

Catch this week’s four best offers from TNW Deals before they’re gone for good

We’re all suckers for a good second chance story… so let this be yours. We’re giving you another opportunity to score some of this week’s best offers from TNW Deals… and unlike last time, don’t let these hugely-discounted items slip through your fingers again.<p><b>Change Management Foundation and</b> …

Digital trends 2017: 106 pages of internet, mobile and social media stats

Each year creative agency We Are Social delivers its massive annual report about the latest digital trends in internet, mobile and social media usage – and now the company is back with an updated collection of insights and statistics reflecting the world’s most recent web developments in …

Trends

8 Must Read Books for Entrepreneurs Seeking to Refresh

Motivational books and tools are just what you need to give yourself a competitive boost.<p>One goal I typically set after the new year -- when I have had a chance to review other book lists -- is a new reading list to carry me through the long months. I like to include multiple titles, because I will …

Success

12 Things You Should Never Say At Work (and what to say instead)

Office politics can be a tricky affair. It’s easy to say the wrong thing when you’re under stress or you feel you’ve been treated unfairly.<p>Maybe …

Chirp lets computers talk to each other with electronic birdsong

Sending data encoded in audio has some unique advantages (and disadvantages)<p>In William Gibson’s most recent novel, <i>The Peripheral</i>, there’s a pair of bodyguards who talk to one another using what sounds like birdsong. Everything they say is translated into this encrypted medium, and only they can …

Internet of Things