Blogging, Rants and Raves

By Joel Skretvedt | Things I find Interesting and Maddening....

The Data Types You Should Be Using to Create Segments for Personalization

Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set …

Digital Marketing

7 Artificial Intelligence Startups to Watch in 2017

With over a billion in AI exits last year, 2017 is poised for pop.<p>It's poised to be an exciting year in artificial intelligence. Last year, artificial intelligence deals topped a billion for the first time. The White House started publishing reports on AI and the economy. Samsung just announced a …

Artificial Intelligence

The only marketing prediction you need for 2017 - Chief Marketing Technologist

<i>I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field</i> …

There's a Snapchat beta that lets you test new features before anyone else — here's how to install it

When Snapchat introduces a new feature, it often tests it first with users of its free beta program.<p>This program isn't exclusive to Snapchat employees; anyone can sign up and get the latest updates before the vast majority of Snapchatters. The only catch is that the beta program is for Android …

Apps

We might be saying goodbye to the iPhone's home button

When the iPhone 7 killed off the headphone jack, some Apple fans were up in arms. If the rumors about the features of 2017's iPhone X (or whatever Apple winds up calling it) are true, the flagship phone will be losing another long-standard feature: the home button.<p>Don't be too sad about its …

Apple News

6 Video Marketing Trends that will Shape 2017

2017 is well under way, so you've probably already read a million blogs about what we marketers can expect for this upcoming year.<p>But bear with me, …

Digital Marketing

13 Marketing Trends For 2017 That B2B Marketers Need To Understand

<i>This piece was coauthored with Kent Huffman, Chief Marketing Officer and founder of DigiMark Partners.</i><p>In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you …

Marketing

The Startup That Just Might Become the King of Native Advertising

Social Native is turning content creation on its head to help brands connect with consumers.<p>If anyone has an eye for what's next in the world of marketing, it's probably Jeff Ragovin.<p>After co-founding and being one of the key figures at building Buddy Media into a major Salesforce acquisition and …

Advertising

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology …

Digital Marketing

Twitter Automatically Loops Short Videos: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news.<p>To help you <b>stay up to date with social media</b>, here are some of the news items that …

Digital Marketing

Advertisers Can Now Target YouTube Ads Based on People's Google Search Histories

Most Popular<p>Google is going to let advertisers target YouTube ads based on people's search histories, giving brands a whole new perspective into the …

Google

Marketing School | Digital Marketing | Online Marketing: Which Social Media Metrics Actually Matter? | Ep. #174

00:27 – Today’s topic: <i>Which Social Media Metrics Actually Matter?</i><p>00:44 – First metric is the engagement rate—the number of reach of your post divided …

Digital Marketing

Nike has found a novel use for AR for marketing shoes

Augmented and virtual reality are slowly but surely being integrated into shopping experiences worldwide. At CES for example, Gap and Asus teamed up for an AR shopping app that may point toward the future of mobile shopping engagement.<p>And previously we covered Adidas and their promotion of a new …

Augmented Reality

#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

In this week's 'Skim: Amazon's Twitch, the social platform you're missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook …

Digital Marketing

Why Amazon's Echo is totally dominating — and what Google, Microsoft, and Apple have to do to catch up

We're barely halfway through January of 2017, and it's already looking like this is going to be the year of Amazon's Alexa, the virtual assistant at the heart of the Amazon Echo.<p>In 2016, the Amazon Echo line of devices appeared to have a great sales year, with the cheap Echo Dot smart speaker …

Amazon Echo

‘Logan’ synopsis teases ‘weary’ Wolverine, mysterious young mutant

The future isn’t looking too bright for Wolverine. The first official plot synopsis for <i>Logan</i>, released online by Hugh Jackman, notes a bleak final …

Movies

You can now fly from the US to Europe for $70 — but one day it might be free

WOW Air has announced that, for a limited time, it will offer tickets from the West Coast of the United States to Europe for as low as $69.99.<p>The Icelandic low-cost carrier said on January 10 that it will offer the fares on flights from Los Angeles and San Francisco to Stockholm, Sweden; Bristol, …

Airlines

Facebook Marketing Is Easy When Using This Advice

You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you aren’t sure what that …

Facebook researches how to ready your mind

by unknown<p>Facebook already has your name, your friends and your photographs: now it might want your thoughts too.<p>Job advertisements posted in …

Facebook

California Is the Place to Be for Venture Capital

When venture capitalists invest, they tend to do it in California. Of the $140 billion disbursed by VCs in the U.S. during the past three years, …

Venture Capital

Google Business Chief: I Wake Up and 'Worry About Competition' - Recode

In addition to his formal role as head of Google’s business efforts, Philipp Schindler has also been working as a de facto ambassador to his native Europe.<p>Speaking in Munich on Tuesday, the German-born Googler, who was promoted to head of its $60 billion-plus sales behemoth in August*, offered …

Google

The Web Giants Are Raising The Performance Bar On Everyone

<i>Guest author Mehdi Daoudi is the CEO and cofounder of Catchpoint Systems.</i><p>Throughout 2015, tech-industry leaders have made a series of bold moves under the noble guise of preserving Web performance—the speed and reliability of Web pages—for end users. There’s no doubt these companies ardently …

Digital Advertising

News, Sports, Weather, Entertainment, Local Lifestyle

AOL

Influencers Have Become Measurable Media Channels

TapInfluence has created an influencer marketplace and platform that automates the process of identifying, distributing and measuring influencer …

Twitter Considering 10,000-Character Limit for Tweets - Recode

Longer tweets are coming soon to Twitter.<p>Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter …

Twitter

Snapchat is building an ad technology platform

Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start …

Fans rally to say goodbye to popular Disney, Universal rides in Orlando

Out with the old, in with the new.<p>In Orlando, theme park fans are taking one last spin on of some of their favorite rides before they shut down for good to make way to flashier attractions. According to the Orlando Sentinel, some of these rides are so beloved by fans that their closings have turned …

Walt Disney Company

The Future of Mobile Chatting: Commerce

Facebook, others strive to copy China’s WeChat success in linking messaging apps to shopping, services<p>In 2011, Chinese Internet giant Tencent Holdings Ltd. launched a smartphone app so people could send each other free text messages. Five years later, WeChat’s hundreds of millions of users in China …

Facebook

Wall Street begins year sharply lower after China selloff

U.S. stocks began 2016 sharply lower on Monday, with the Dow marking its worst start to a year since 2008, after weak Chinese economic data fanned fears of a global slowdown.<p>Indexes partly recovered late in the session, following a turnaround in oil prices that caused energy shares to cut losses. …

Financial Markets