Blogging, Rants and Raves on Flipboard

By Joel Skretvedt | Things I find Interesting and Maddening....

In Tests, Yahoo Uses Google to Power Search Results and Ads

In 2008, the Justice Department blocked Yahoo from making a deal with Google to provide the search ads for Yahoo’s web search efforts.

Now, Yahoo and Google are exploring a new relationship in which Yahoo would use Google for some regular search results as well as search ads.

Yahoo confirmed on …

Google

Subway and Disney Partner to Deliver ‘In-store Entertainment’ Kids App | Go-Mash Mobile

We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether …

Walt Disney

AOL in Deal With Microsoft to Take Over Display Ad Business

When the deal for Verizon to buy AOL was announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.

Under the agreement, AOL will take over management …

Microsoft

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions | Street Fight

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the …

Street Fight

Three Ways To Make Retargeting Really Work for Retailers

Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and …

Algorithms

Apple inventions hint at next-level iOS geofencing features

A pair of Apple patent applications published Thursday point to ongoing research in mobile device location sharing, one being an augmentation of …

Patents

Start-Ups Finding the Best Employees Are Actually Employed

When Ron Johnson was pitching his idea for an e-commerce delivery company to venture capitalists last year, one of the sticking points was his vision for how to treat employees.

Mr. Johnson’s company, called Enjoy, sends experts to deliver and set up tech products in homes and offices. But rather …

Uber

YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital

Though dividing into two companies, both will share a common sales force. YP-branded local yellow pages will continue to be distributed.

Salesforce

An Entrepreneur’s Guide to Creating Content - Page 2 of 3 | SEJ

“Making the time” is really the most important productivity hack of all, but lots of other folks have some other great tips for making yourself more …

Flipboard Launches Resources, Community for Marketers

BIG IDEAS

Marketers and brand communicators have long used the platform. Now Flipboard is lending them a helping hand.

Flipboard has long been a resource to many businesses, used to curate content, build brochures, and showcase press coverage.

The powers that be at the company have noticed, and this …

Personalized News

Business Learning Curves: 12 Points Of Reference On The Methodology Of Business

Women in business came together at the Ritz-Carlton JBR in Dubai, UAE on May 25, 2015 for Entrepreneur Middle East's first Achieving Women's Forum, which featured some of the region's most prominent leaders sharing their insights with over 200 attendees of the half-day conference. Here are 12 of the …

Entrepreneurship

10 of the Dumbest Social Media Blunders Ever

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, while social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.

Here are 10 social media blunders …

Social Media

Infographic: The Mobile Marketing Map

The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, …

Mobile Advertising

Expect your Amazon deliveries within 30 minutes via drones next year

This story was originally sent to thousands of professionals just like you in this morning's E-COMMERCE INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »

Last week, the Federal Aviation Administration (FAA) …

Amazon

100 best sales marketing ideas: 91-100

Editor's Note: This is the tenth and final article in a series identifying the best sales techniques for 2015. To view the rest of the series, visit

Social Media Marketing

Are beacons yesterday's retail technology?

It seemed we were on the cusp of something big, unless, as was the case with QR and Foursquare, technology superseded instore beacons before they hit …

Technological Change

7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion

A few years ago, social media was a new and unchartered territory.However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous …

Marketing

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local …

Marketing

Study: Forget About Average Organic CTRs, They Mean Nothing

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article

Averages mislead because click-through rates vary widely by site and …

Pinterest Launches the Buy Button

Pinterest* launched its long awaited “buy” button on Tuesday, wading into the world of e-commerce. The announcement confirmed a February report from Re/code.

People using the visual discovery tool can buy products inside the application itself, without ever leaving Pinterest. Products available for …

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our …

Periodic Table

Google search ads get a lot sexier with sharp, gorgeous photos

Google is replacing some of its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for a price.

"Text ads are informative, but there's not much emotion there," says Bhanu Narasimhan, the product management director at Google AdWords.

The …

Google

4 Ways to Use Psychology to Win Your Competition's Customers

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve …

5 Steps to Get Massive Engagement With Your Visual Content

There’s no denying the power of visual content.From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by …

Marketing

SMB Retailers Love Digital Media, But Have Disconnects With Paid Search

SMBs retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a …

The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More

Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having …

Traffic

Google Maps Breakthrough: Search And Navigation Without A Connection

Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a …

10 Things You Need to Know Now About Programmatic Buying

$43.6B U.S. agency revenue

Subscribe to Datacenter today and access the complete Agency Report 2015 featuring a database of World’s 50 Largest Agency …

Advertising Agencies

Google simplifies security and privacy with new account hub

Many of us are dependent on Google apps like Gmail and Photos, but Google has a rep for being less than transparent on security and privacy, especially in Europe. Now, the search giant has put all the ways you can protect yourself into one big hub in an attempt to give you more control. The new …