Joel Skretvedt on Flipboard
@Skretvedt | 6 Magazines | 1,756 Articles | 200 Followers | Marketing, Technology, Innovation & Entrepreneurship - http://linkedin.com/in/skretvedt - firstname.lastname@example.org - http://twitter.com/skretvedt
Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year | Street Fight
On a fundamental level, co-op marketing is a sensible advertising strategy for local businesses. If you’re an SMB on a budget, combining forces with …Marketing
“Really the only good thing about those kinds of competitions is they can introduce talent to America, and there are so many awesome performers such …YouTube
Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. …Maps
Yesterday I wrote about how Facebook’s desire to out-YouTube YouTube and muscle in on all those ad revenues is placing its chances of becoming the “mobile operating system” of the future in jeopardy.
I quoted from a blog post written by Connie Chan at Andreesen Horowitz showing how WeChat, China and …Startups
As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.Google
Prompt.ly, a platform providing scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners …Small Business
New technology for smartphones will monitor activity and send information before it is requested; locking in loyal users
Apple Inc. AAPL 0.33 % and Google Inc. GOOG -1.13 % are racing to anticipate the needs of their users.
The technology giants, whose software runs nearly all of the world’s …Google
Advertisers are spending $20.7 billion to reach consumers through mobile apps this year, and mobile spending as a broader category is expected to …Business Intelligence
The discount deal site is at a crossroads. Is the already-crowded food delivery space its saving grace?
Last week, news broke that e-commerce deal …Groupon
A number of high-profile crises communications stories made headlines in the weeks since we discussed the need for marketers to have plans in place …Crisis Communications
Many businesses already are using IoT data to back up their digital marketing and most of them call it a success.
Some companies are so successful …Marketing
(Getty Images/Mandel Ngan)
Earlier this week, LinkedIn changed the way it allowed users to download the contact information for all of their …
It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.
Almost three …MCommerce
Director, Bought Media
Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from …
A Local Search Forum thread has local SEOs claiming that Yahoo is no longer accepting or offering the local bulk listings services. Instead, these …
Sounds like a great session for a publishers’ conference, doesn’t it? It’s a big topic for local media businesses these days, as mobile web traffic …
With less than six months until cross-channel marketing predictions for 2016 start arriving, I was curious to look back at the myriad of predictions …
With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.
In 2008, the Justice Department blocked Yahoo from making a deal with Google to provide the search ads for Yahoo’s web search efforts.
Now, Yahoo and Google are exploring a new relationship in which Yahoo would use Google for some regular search results as well as search ads.
Yahoo confirmed on …
We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether …
When the deal for Verizon to buy AOL was announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.
Under the agreement, AOL will take over management …
Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the …
Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and …
A pair of Apple patent applications published Thursday point to ongoing research in mobile device location sharing, one being an augmentation of …
When Ron Johnson was pitching his idea for an e-commerce delivery company to venture capitalists last year, one of the sticking points was his vision for how to treat employees.
Mr. Johnson’s company, called Enjoy, sends experts to deliver and set up tech products in homes and offices. But rather …
Though dividing into two companies, both will share a common sales force. YP-branded local yellow pages will continue to be distributed.
“Making the time” is really the most important productivity hack of all, but lots of other folks have some other great tips for making yourself more …
Marketers and brand communicators have long used the platform. Now Flipboard is lending them a helping hand.Personalized News
Yotpo, a platform that helps businesses with original content marketing, just announced the closing of a $15 million funding round. This brings total funding so far by the company to $30 million.
Founded in Tel Aviv, Yotpo now helps more than 100,000 business with marketing, of which 65 percent are …GoDaddy