Joel Skretvedt on Flipboard

@Skretvedt | 6 Magazines | 1,745 Articles | 182 Followers | Marketing, Technology, Innovation & Entrepreneurship - - -

59% of Businesses Leverage IoT Data for Digital Marketing

Many businesses already are using IoT data to back up their digital marketing and most of them call it a success.

Some companies are so successful …


After furious users complained, LinkedIn brought back this important tool

(Getty Images/Mandel Ngan)
Earlier this week, LinkedIn changed the way it allowed users to download the contact information for all of their …


In Store Mobile Shopping: 57% Want a Location-Targeted Deal

It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.

Almost three …


Marketers Looking to Improve Mobile Search Advertising ROI

Jeremy Hull
Director, Bought Media

Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from …


Yahoo Local Bulk Listing Discontinued

A Local Search Forum thread has local SEOs claiming that Yahoo is no longer accepting or offering the local bulk listings services. Instead, these …


How to make money on mobile

Sounds like a great session for a publishers’ conference, doesn’t it? It’s a big topic for local media businesses these days, as mobile web traffic …


A Mid-Year Check-In On 2015 Marketing Predictions

With less than six months until cross-channel marketing predictions for 2016 start arriving, I was curious to look back at the myriad of predictions …


Is Deep Linking The New Digital Marketing Battleground?

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.

Internet Marketing

In Tests, Yahoo Uses Google to Power Search Results and Ads

In 2008, the Justice Department blocked Yahoo from making a deal with Google to provide the search ads for Yahoo’s web search efforts.

Now, Yahoo and Google are exploring a new relationship in which Yahoo would use Google for some regular search results as well as search ads.

Yahoo confirmed on …


Subway and Disney Partner to Deliver ‘In-store Entertainment’ Kids App | Go-Mash Mobile

We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether …

Walt Disney

AOL in Deal With Microsoft to Take Over Display Ad Business

When the deal for Verizon to buy AOL was announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.

Under the agreement, AOL will take over management …


INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions | Street Fight

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the …

Street Fight

Three Ways To Make Retargeting Really Work for Retailers

Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and …


Apple inventions hint at next-level iOS geofencing features

A pair of Apple patent applications published Thursday point to ongoing research in mobile device location sharing, one being an augmentation of …


Start-Ups Finding the Best Employees Are Actually Employed

When Ron Johnson was pitching his idea for an e-commerce delivery company to venture capitalists last year, one of the sticking points was his vision for how to treat employees.

Mr. Johnson’s company, called Enjoy, sends experts to deliver and set up tech products in homes and offices. But rather …


YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital

Though dividing into two companies, both will share a common sales force. YP-branded local yellow pages will continue to be distributed.

An Entrepreneur’s Guide to Creating Content - Page 2 of 3 | SEJ

“Making the time” is really the most important productivity hack of all, but lots of other folks have some other great tips for making yourself more …


Flipboard Launches Resources, Community for Marketers

Marketers and brand communicators have long used the platform. Now Flipboard is lending them a helping hand.

Personalized News

Yotpo Raises An Additional $15M, Adds Former GoDaddy CEO To Board

Yotpo, a platform that helps businesses with original content marketing, just announced the closing of a $15 million funding round. This brings total funding so far by the company to $30 million.

Founded in Tel Aviv, Yotpo now helps more than 100,000 business with marketing, of which 65 percent are …


Business Learning Curves: 12 Points Of Reference On The Methodology Of Business

Women in business came together at the Ritz-Carlton JBR in Dubai, UAE on May 25, 2015 for Entrepreneur Middle East's first Achieving Women's Forum, which featured some of the region's most prominent leaders sharing their insights with over 200 attendees of the half-day conference. Here are 12 of the …

10 of the Dumbest Social Media Blunders Ever

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, while social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.

Here are 10 social media blunders …

Social Media

10 Awesome Remote Tools

Helping us thrive as a distributed team

When migrating our business over to a distributed model, our industry knowledge definitely helped. With over …

Infographic: The Mobile Marketing Map

The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, …

Mobile Advertising

Google finally makes ‘Undo Send’ an official feature of Gmail on the Web

In what could be described as one of the longest “experimental” periods of any product feature, Google is finally bringing the life-saving “Undo Send” option to the main settings on the Web version of Gmail.

Google first introduced Undo Send to Gmail way back in March 2009, so you could be forgiven …


Expect your Amazon deliveries within 30 minutes via drones next year

This story was originally sent to thousands of professionals just like you in this morning's E-COMMERCE INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »

Last week, the Federal Aviation Administration (FAA) …


100 best sales marketing ideas: 91-100

Editor's Note: This is the tenth and final article in a series identifying the best sales techniques for 2015. To view the rest of the series, visit

78 New Tools For Every Type of Entrepreneur

Marketing Tools

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Where to get press coverage for …

Are beacons yesterday's retail technology?

It seemed we were on the cusp of something big, unless, as was the case with QR and Foursquare, technology superseded instore beacons before they hit …

7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion

A few years ago, social media was a new and unchartered territory.However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous …


Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local …