Joel Skretvedt

6 Magazines | 1,772 Articles | 227 Followers | @Skretvedt | Marketing, Technology, Innovation & Entrepreneurship - - -

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Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO

Jack is apparently back — for good this time.

Twitter co-founder Jack Dorsey, who has been serving as interim CEO for the past three months, is expected to be named the company’s new permanent CEO as early as tomorrow, although that timeframe may change, according to sources. Dorsey will apparently …


Google will let companies target ads using your email address

Google will soon let advertisers tap into one of the most lucrative types of ad targeting: email addresses. The search giant is rolling out a new tool called Customer Match, which lets advertisers use a list of email addresses to target specific users across Google services. To be targeted through …


Street Culture: HR Strategies for Startups | Street Fight

She says it all the time: Hiring isn’t rocket science.

Actually, it’s pretty simple to create basic procedures that turn hiring into a standard …

Human Resources

Retail Email Marketing Is Changing, but Gradually

People of all ages still use—and act on—email

September 28, 2015 | Advertising & Marketing | Retail & Ecommerce | Demographics | Email

Year in and year …


25 quotes from Bill Gates that take you inside the mind of the world's richest man

Bill Gates' personal net worth — an estimated $76 billion — makes him the richest person in the world.

The Bill and Melinda Gates foundation, which he and his wife set up in 1997, gives away nearly $4 billion a year.

The Financial Times wrote that "through the stroke of pen on cheque book, Gates …

Bill Gates

Lessons From A Study of Perfect Pitch Decks: VCs Spend An Average of 3 Minutes, 44 Seconds On Them

DocSend, a startup that provides people with a secure and private way of sharing files like offer letters or legal agreements, studied more than 200 pitchdecks to figure out the right way to graduate from bootstrapped to seed-funded, or from angels to a Series A.

They partnered with Harvard Business …

Venture Capital

The Case For A Large Founding Team

It is common wisdom nowadays that a founding team consisting of 2–3 founders is ideal. Doing it solo is simply too hard. Founder burnout is an imminent possibility, and statistics are simply not on your side. Many early stage investors will tell you outright that they will not fund a single-founder …


Disney Leads $66 Million Investment In Virtual-Reality Startup JauntVR

Hollywood is ramping up on VR in the months before Oculus and other hardware hits the market.

The Walt Disney Company is among the lead investors in virtual-reality startup JauntVR’s $66 million Series C round of funding. It's the latest evidence that Hollywood wants in on VR before the technology …


Competitive video gaming is set to return to TV in 2016

Ten years ago, in the early days of competitive video gaming, MTV, USA Network, DirecTV and others started televising top-tier matches.

The idea flopped — the contests were trendy, but not yet a megatrend.

Today, spectators are buying tickets to gaming tournaments held in arenas, and the TV cameras …


Volkswagen CEO Likely to Get $32 Million Pension After Leaving

Martin Winterkorn, engulfed by a diesel-emissions scandal at Volkswagen AG, amassed a $32 million pension before stepping down Wednesday, and may …

Martin Winterkorn

Facebook’s Instagram hits 400M users, beats Twitter

Facebook-owned Instagram has hit 400 million monthly active users, making it far larger than rival Twitter.


The Creator of the iPhone's Top-Selling Ad Blocker Just Pulled His App off the Market

Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its …


Did Apple Just Solve Deep Linking? | Street Fight

One of the coolest things to come out Apple’s September product event was 3D Touch. It lets users indicate levels of intent based on how hard they …

Google Now

The "Sharing Economy" Is Dead, And We Killed It

Five years ago, everybody was excited about the idea of using tech to borrow things like power drills. In practice, though, not so much.

"How many of you own a power drill?" Rachel Botsman, the author of the book The Rise Of Collaborative Consumption, asked the audience at TedxSydney in 2010. …


5 Tools That Will Personalize Our Ecommerce Experience in 2016

Our Ecommerce experience could be either dull or facsinating. These tools are trying to bridge the gap.

Despite the convenience of ecommerce, the industry is not exactly renowned for its excitement.

More or less, ecommerce generally serves as a means to an end: your customers need a product, they …


Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year | Street Fight

On a fundamental level, co-op marketing is a sensible advertising strategy for local businesses. If you’re an SMB on a budget, combining forces with …

How to see all the companies tracking you on Facebook — and block them

Meet Postmodern Jukebox, YouTube Idols

“Really the only good thing about those kinds of competitions is they can introduce talent to America, and there are so many awesome performers such …

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity | Street Fight

Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps.

If You're Building A Startup, Build For Mobile

Yesterday I wrote about how Facebook’s desire to out-YouTube YouTube and muscle in on all those ad revenues is placing its chances of becoming the “mobile operating system” of the future in jeopardy.

I quoted from a blog post written by Connie Chan at Andreesen Horowitz showing how WeChat, China and …

Meet Alphabet, The New Conglomerate Absorbing Google That's Run By Larry Page & Sergey Brin

As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai. Launches App to Help ‘Solopreneurs’ Manage Their (Very) Small Businesses | Street Fight, a platform providing scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners

Apple and Google Know What You Want Before You Do

New technology for smartphones will monitor activity and send information before it is requested; locking in loyal users

Apple Inc. and Google Inc. are racing to anticipate the needs of their users.

The technology giants, whose software runs nearly all of the world’s smartphones, are adding features …


6 Strategies for Growing a Business Using App Analytics | Street Fight

Advertisers are spending $20.7 billion to reach consumers through mobile apps this year, and mobile spending as a broader category is expected to

The Rise, Fall, and Improbable Comeback Strategy of Groupon

The discount deal site is at a crossroads. Is the already-crowded food delivery space its saving grace?

Last week, news broke that e-commerce deal …

TestIng Your Cross-Channel Crisis Communications System

A number of high-profile crises communications stories made headlines in the weeks since we discussed the need for marketers to have plans in place …

59% of Businesses Leverage IoT Data for Digital Marketing

Many businesses already are using IoT data to back up their digital marketing and most of them call it a success.

Some companies are so successful …

After furious users complained, LinkedIn brought back this important tool

(Getty Images/Mandel Ngan)
Earlier this week, LinkedIn changed the way it allowed users to download the contact information for all of their …

In Store Mobile Shopping: 57% Want a Location-Targeted Deal

It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.

Almost three …