Joel Skretvedt on Flipboard

@Skretvedt | 1,736 Articles | 6 Magazines | 165 Followers | Marketing, Technology, Innovation & Entrepreneurship - http://linkedin.com/in/skretvedt - joels@skretvedt.com - http://twitter.com/skretvedt

Subway and Disney Partner to Deliver ‘In-store Entertainment’ Kids App | Go-Mash Mobile

We have reported on a few examples of co-branded campaigns in the last few months. The focus being how brands can leverage from one another – whether …

Walt Disney

AOL in Deal With Microsoft to Take Over Display Ad Business

When the deal for Verizon to buy AOL was announced last month, executives from both companies said AOL was an appealing acquisition because of its advertising technology. On Monday, AOL showed some of the value in announcing a deal with Microsoft.

Under the agreement, AOL will take over management …

Microsoft

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions | Street Fight

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the …

Street Fight

Three Ways To Make Retargeting Really Work for Retailers

Advances in dynamic creative optimization and retargeting have enabled a growing number of retailers to better understand what their customers and …

Algorithms

Apple inventions hint at next-level iOS geofencing features

A pair of Apple patent applications published Thursday point to ongoing research in mobile device location sharing, one being an augmentation of …

Patents

Start-Ups Finding the Best Employees Are Actually Employed

When Ron Johnson was pitching his idea for an e-commerce delivery company to venture capitalists last year, one of the sticking points was his vision for how to treat employees.

Mr. Johnson’s company, called Enjoy, sends experts to deliver and set up tech products in homes and offices. But rather …

Uber

YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital

Though dividing into two companies, both will share a common sales force. YP-branded local yellow pages will continue to be distributed.

Salesforce

An Entrepreneur’s Guide to Creating Content - Page 2 of 3 | SEJ

“Making the time” is really the most important productivity hack of all, but lots of other folks have some other great tips for making yourself more …

Flipboard Launches Resources, Community for Marketers

BIG IDEAS

Marketers and brand communicators have long used the platform. Now Flipboard is lending them a helping hand.

Flipboard has long been a resource to many businesses, used to curate content, build brochures, and showcase press coverage.

The powers that be at the company have noticed, and this …

Personalized News

Yotpo Raises An Additional $15M, Adds Former GoDaddy CEO To Board

Yotpo, a platform that helps businesses with original content marketing, just announced the closing of a $15 million funding round. This brings total funding so far by the company to $30 million.

Founded in Tel Aviv, Yotpo now helps more than 100,000 business with marketing, of which 65 percent are …

GoDaddy

Business Learning Curves: 12 Points Of Reference On The Methodology Of Business

Women in business came together at the Ritz-Carlton JBR in Dubai, UAE on May 25, 2015 for Entrepreneur Middle East's first Achieving Women's Forum, which featured some of the region's most prominent leaders sharing their insights with over 200 attendees of the half-day conference. Here are 12 of the …

Entrepreneurship

10 of the Dumbest Social Media Blunders Ever

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, while social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.

Here are 10 social media blunders …

Social Media

10 Awesome Remote Tools

Helping us thrive as a distributed team

When migrating our business over to a distributed model, our industry knowledge definitely helped. With over …

Management

Infographic: The Mobile Marketing Map

The Mobile Market Map by FirstPartner is always a fascinating visualisation of how complex and interdependent the industry has become, with agencies, …

Mobile Advertising

Google finally makes ‘Undo Send’ an official feature of Gmail on the Web

In what could be described as one of the longest “experimental” periods of any product feature, Google is finally bringing the life-saving “Undo Send” option to the main settings on the Web version of Gmail.

Google first introduced Undo Send to Gmail way back in March 2009, so you could be forgiven …

Google

Expect your Amazon deliveries within 30 minutes via drones next year

This story was originally sent to thousands of professionals just like you in this morning's E-COMMERCE INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »

Last week, the Federal Aviation Administration (FAA) …

Amazon

100 best sales marketing ideas: 91-100

Editor's Note: This is the tenth and final article in a series identifying the best sales techniques for 2015. To view the rest of the series, visit

Social Media Marketing

78 New Tools For Every Type of Entrepreneur

Marketing Tools

Direct access to all the web’s emails. Search among 150,000,000+ emails in seconds. Learn More Here!

Where to get press coverage for …

Entrepreneurship

Are beacons yesterday's retail technology?

It seemed we were on the cusp of something big, unless, as was the case with QR and Foursquare, technology superseded instore beacons before they hit …

Technological Change

7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion

A few years ago, social media was a new and unchartered territory.However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous …

Marketing

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local …

Marketing

Study: Forget About Average Organic CTRs, They Mean Nothing

en_US

article

Averages mislead because click-through rates vary widely by site and …

Search Engines

Pinterest Launches the Buy Button

Pinterest* launched its long awaited “buy” button on Tuesday, wading into the world of e-commerce. The announcement confirmed a February report from Re/code.

People using the visual discovery tool can buy products inside the application itself, without ever leaving Pinterest. Products available for …

The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our …

Periodic Table

Google search ads get a lot sexier with sharp, gorgeous photos

Google is replacing some of its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for a price.

"Text ads are informative, but there's not much emotion there," says Bhanu Narasimhan, the product management director at Google AdWords.

The …

Google

4 Ways to Use Psychology to Win Your Competition's Customers

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve …

81+ Resources on Validation, Growth, Customer Retention, and Scaling a Startup

So you’re thinking about starting a company? Or maybe you already have a startup and need advice on how to take things to the next level? After …

Startups

8 Winning Headline Strategies And The Psychology Behind Them

I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more.

What was …

Psychology

188 Best Social Media Tools For Startups - DoSocial - Easier Social Media Management

Social media helps you to truly connect with your subscribers and build strong and lasting customer relationships. This formula can grow your brand’s …

Startups

5 Steps to Get Massive Engagement With Your Visual Content

There’s no denying the power of visual content.From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by …

Marketing