I recently wrote about how to get inside the heads of your customers. It’s a good exercise for new companies and even established businesses. Once you understand your prospects’ mind, you’ll get a good
Once upon a time, popular musicians didn't need to do a lot of media. Jimmy Page (if you don't know the band he was in, shame on you) didn't do many interviews. Sure, he'd talk to an outlet like Rolling
When I gave birth to a baby girl after having three boys, my friends would ask me what the differences were. “She’s just a baby,” I would say with a shrug. “There’s no difference!” But as she grows up,
These days, you can find millions of listicles with ideas for growing your online audience. Those tactics are helpful, but they're not the real reason your business isn't getting the traction you want.
Patiently building your email list and perfecting how you use it remains your single best marketing channel. Opinions expressed by Entrepreneur contributors are their own. With figures from Statista showing
Marketing is the ultimate catch-22 for a startup or small business, since a startup is like the cliché about a tree falling in the forest: If no one hears about you, your top line won't make a sound. almost