Kathryn Hermes

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10 free tools for creating infographics, images and more

In the world of PR and marketing, visuals rule.<p>You can boost interest and engagement with your social media and blog posts by adding compelling …

Infographics

How to Make Your Content Spread Like Wildfire With This Simple Strategy

With all the content that exists, it can be hard to stand out.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever feel like your content doesn't get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn't reach …

Marketing

How to Hook Your Audience Within the First 60 Seconds

Start with the power your audience craves.<p>How you open and close your presentation decides everything.<p>Nothing matters more for effectiveness.<p>The internet is full of great ideas for how to open and how to close speeches. You'll be ahead of most speakers if you can just avoid the most common …

Public Speaking

How to speak SEO with total confidence

DA, PA, WWW, SERP... there are so many acronyms in Search Engine Optimisation that our caps lock keys are permanently jammed. So how can you use the main ones without sounding like a ruddy fool?<p>First of all, SEO is a marketing discipline that predominantly focuses on growing reach in organic …

Are you using these 5 essential headline strategies?

You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before <b>—</b> nothing new.<p>Heck, you don’t even need to open them up to know what they’re about.<p>As …

5 Ways to Integrate Your Social Media With Your Marketing

It’s far too easy to get caught up in the hype and hoopla of social media and forget that it’s part of a larger strategy.<p>To business owners, the …

Marketing

3 Tips for Writing Online Ad Headlines and Text That Grab Your Buyers' Attention

With a limited word count, find out how you can make every word of your Google ads count.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & …

AdWords

4 Pro Techniques for Making Fascinating Content

Good storytelling never goes out of style, but engaging visuals and a well-organized structure are what keeps readers on your page.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever wondered why you read the articles you read online?<p>How it is that some articles manage to …

Infographics

The Best Way to Get More Results From Your Content

Your best ROI is producing high-quality content in greater volume.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has a problem: the content itself.<p>Creating good content is expensive and time-consuming. It requires skill and subject expertise. It’s generally a pain in …

Marketing

The Number One Way To Get Google's Attention

There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing.<p><b>THIS IS</b> …

It's Not Too Late to Build a Following on Facebook and YouTube (Here's How) | Inc.com

Social media platforms like Facebook, YouTube and LinkedIn are getting more crowded by the day. However, just because you're up against stiff competition doesn't mean you should give up yet. There are simple strategies you can implement and accounts you can follow to equip yourself with the tools …

Social Media Marketing

How to Use Social Media Marketing to Generate $632,481 in Sales

Social media marketing is a great tool when it comes to building a brand.But making money from it by propelling sales is tough.In fact, many …

Marketing

SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.<p>As a …

Small Business

The Power Of Content Marketing

<i>Tell me something I don’t already know.</i> That’s the objective, and the power, of content marketing. Today’s consumers are savvy and a bit leery of …

Marketing

4 Techniques Pros Use to Make Their Content Fascinating

Images, data, quotes and storytelling are important.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even with all the distractions online today? No matter how …

Success

Why Your Website Must Be an Effective Content Marketing Platform

Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party …

Marketing

6 Awesome Lead Generation Techniques That Work

This column is authored by Amberlynn Adam, Blogger, Content Developer & EditorThe post 6 Awesome Lead Generation Techniques That Work appeared first …

Marketing

Learn This Little-Known Twitter Strategy to Sell to Your Competitors' Customers | Inc.com

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively.<p>They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow …

Customers

How Starbucks, Apple and More Make Content Work For Them | Inc.com

Long gone are the days when consumers waited patiently for advertising to reach them. The modern consumer seeks out information with the verve of an academic, and the instinct of an apex predator.<p>One of the most successful ways to appeal to this new kind of consumer is content marketing. In content …

Marketing

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …

Marketing

11 Call to Action Hacks to Boost Clicks and Conversions

Use these proven tips to improve the return on your marketing investments.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want consumers to do something after they see your online ad, email message, website, landing page, Facebook post, sales page, product page and so on, then …

Marketing

The 5 Characteristics of Social Media Websites That Go Viral

There is no formula for a site that goes viral but you can see what's missing from those that don't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the advent of the web 2.0 comes a shift from simple and bland web pages to dynamic and interactive web platforms. It is now possible …

InterAct

How to Write Posts That Actually Get Read and Shared | Inc.com

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at …

Writing

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

No, this headline isn’t clickbait.This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In …

Marketing

Use These 5 Copywriting Techniques to Start Converting Like a Pro

Website copywriting is in a weird place today.Even if you’re not super familiar with the field of copywriting, you’ve probably observed the three …

Marketing

5 Marketing Tools You Can’t Live Without

One of the great things about the web is that there are always new marketing tools you can use to help you improve your website, attract new …

Marketing

Here Are The Exact Words To Use On Social Media To Get More Customers | Inc.com

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into …

Marketing

5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion

Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their …

Marketing

7 Hacks to Dominate Social Media in 10 Minutes a Day

Social media marketing can take up the entire day if you let it.It doesn’t take long before you find yourself going down the rabbit hole of reading …

Marketing

3 Revenue-Boosting Remarketing Campaigns You Should be Running ASAP

The concept of remarketing is pretty simple when you think about it.The goal is to bring back the site visitors who showed intent to convert but …

AdWords