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The 5 Best Facebook Advertising Articles On The Web

I read a lot (and I mean a lot) of articles on the web about social media. But I'm sometimes left frustrated because many of them are devoid of real value - there's not enough actionable insights that haven't already been discussed a ton of times by what seems like almost every social media blogger …

Marketing

This Guy Makes Millions Playing Video Games on YouTube

What?!<p>The YouTube personality with the most subscribers isn’t Justin Bieber (8 million) or Rihanna (12.5 million). That honor goes to a 24-year-old Swede named Felix Kjellberg, better known by his YouTube handle, PewDiePie.<p>PewDiePie doesn’t sing or dance, no. PewDiePie has made his name—and a …

Emotional Intelligence Predicts Job Success: Do You Have It?

The best salespeople and leaders have a high EQ. Daniel Goleman, the man who coined the term, pulls apart the aspects of emotional intelligence.<p>Let’s say you work at a place that’s saturated with smarts. If all of your colleagues were always the brightest person in the room growing up, then what …

Emotional Intelligence

While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic

But one small business owner says the people in those industries have only themselves to blame.<p>In early December, Facebook changed the way it decides which stories its users see in the News Feed.<p>Facebook said it changed the feed so that more "high quality" news stories would show up.<p>But lots of …

Online

Twitter Now Lets Advertisers Target Users By Mobile OS Version, Mobile Device & Wi-Fi Connectivity

Twitter today expanded its ad targeting capabilities by allowing marketers to now more granularly segment audiences on mobile (iOS and Android) by operating system version, device, and Wi-Fi connectivity. Before, the company had only offered the option to identify users by operating system alone, …

Here Are The Major Players In Mobile Advertising

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on the mobile advertising ecosystem<b>,</b> we explain the complexities and fractures, and …

AdTech

AppLift and NewZoo latest report finds global mobile games market to double by 2016

<i>This sponsored post is produced by AppLift.</i><p>In a joint market-analysis effort, mobile game-marketing platform AppLift and global game-market research firm Newzoo are working together to investigate the appeal of various areas of the world for mobile game publishers, shedding light on the growth …

The New Mobile Advertising Ecosystem Explained

Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.<p>In a <b>new report</b> from <b>BI Intelligence</b>, …

Digital Advertising

Mobile, Video Lead Travel Ad Spending Increases

Attracting potential travelers is a constant balancing act for advertisers. Travelers draw inspiration from myriad channels and visit dozens of …

AdTech

Multiscreeners in the UK More Likely to Avoid Ads

UK consumers are increasingly using another device—sometimes more than one—while they watch TV, and according to survey data from Deloitte, these …

Media Law