Why Digital

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Google Tops New List Of The World's 100 Most In-Demand Employers

Google, Apple, and Facebook are known for offering attractive perks, great pay, and excellent workplace cultures — so it's no surprise that they're also three of the world's most sought-after places to work right now.<p>That's according to a new ranking of the 100 most in-demand employers by …

3 Apps That Busy CEOs Shouldn't Leave Home Without

We recently spoke with Roman Stanek, the CEO of big data analytics company Good Data, who was briefly in New York with a packed schedule of meetings with potential clients and journalists. For him, tools on his smartphone are essential for staying productive during a busy day.<p>He shared the …

The 7 Steps To Delivering A Mind-Blowing TED Talk

Transform your run-of-the-mill presentation ideas by applying the “seven Cs of original messaging.”<p>It’s been said that there are no original ideas. But what may seem like old hat to you could become the next compelling TED talk.<p>You can transform your presentations by mining your expertise, …

The Mega Guide to Reducing Shopping Cart Abandonment

Boy, that’s a frustrating number!<p>You calculated it. Didn’t you?<p>According to Baymard Institute 67.44% of shopping carts are abandoned online. (Click …

Dropping Prices Are Driving Mass Smartphone Adoption Across The World

Ubiquitous computing is taking over the world, one boatload of smartphones at a time.<p>More than a billion smartphones will be shipped this year according to International Data Corp’s (IDC) World Wide Quarterly Mobile Phone Tracker. Smartphone shipments will grow 39.3% from 2012 and are expected to …

The Essential Marketing Insight That Ford Completely Missed In The 1970s

In "Power: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History," authors Sarah Morgans and Bill Thorness revisit how the research firm rose to prominence by sticking to a very simple idea: listen to your customers.<p>J.D. Power discovered exactly what happens …

The Doctor, Veterinarian, And Lactation Specialist Will See You Now–On Video Chat

With services like Google Helpouts, house calls are back in a big, modern way.<p>When Google launched Helpouts in November, it opened a marketplace for experts–from scrappy entrepreneurs to big-name brands such as makeup retailer Sephora–to share their skills over video chat.<p>Now, while some clueless …

What buying a new iron can teach us about embracing technology

Recently, and without a great deal of thought, I bought a new iron. I didn’t want to buy a new iron. Who does? It wasn’t a …

Biggest Cyber Monday In History, Up 18.2%; Google, Apple Dominate

Cyber Monday 2013 was the biggest online shopping day in history, with 18.2% increase in online sales compared to Cyber Monday 2012. This is according to Custora Pulse, the continuously updated dashboard of U.S. e-commerce. The Pulse is based on Custora’s analysis of over 70 million online shoppers …

Netflix overhauls user experience for consoles and smart TV watchers

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial …

Televisions

5 Creative Ways Inbound Marketers Can Explain Their Profession to Mom at Thanksgiving

Using a few simple analogies, you can paint a picture of Inbound Marketing for your mother and other family members that is easy to understand.

Checkout Page Optimization: Just Follow the F.A.C.T.S.

<i>Editor's note: This post was co-authored by Joost de Valk and his brother Thijs de Valk.</i><p>At Yoast, we've recently written about how we've drastically …

Nine customer experience blunders from well known brands

<b>Supermarket giant Tesco was recently the victim of a viral blog that highlighted the laughably poor standards of cleanliness and service on offer at</b> …

Facebook is testing a read-it-later feature to take on Pocket and Instapaper

Both Instapaper and Pocket offer an easy way to save articles and other content so you can check it out later, but soon Facebook might be offering up a third option: the social network is currently testing a new feature that lets you save links posted to Facebook for later reading. The feature is …

Miley Cyrus’ “Wrecking Ball,” the Chatroulette version: Steve Kardynal, the man behind the “Call Me Maybe” video, strikes again.

What people choose to do on Chatroulette is their own business, but for Steve Kardynal that’s stripping half-naked and (what else?) singing pop …

Unbearable wearable: Bar bans Google Glass, boots ‘rude’ user

Google Glass may still be a rare sight in the wild, but the wearable camera and mobile device never fails to attract attention whenever it appears — and not always the good kind of attention. A recent altercation at a Seattle bar and restaurant resulted in the establishment banning Glass for good. …

The Top 10 Corporate Social Media Disasters

Here's our pick of the social media setbacks...<p>Wall Street bank JP Morgan was at the centre of a social media storm earlier this month when it invited Twitter users to send questions to an executive using the hashtag #AskJPM.<p>The Twitterverse responded with a storm of abuse. More than 8,000 …

Social Media

Best Buy bets Black Friday won’t go horribly wrong with social media campaign

This year, Best Buy will start offering Black Friday deals at 6 p.m. on Thanksgiving Day.<p>On Black Friday, Best Buy actually wants you to share footage of the holiday madness around you, asking customers to post six-second Vine videos on Twitter with the hashtag #VineInLine.<p>Normally, a company …

Social media priceless in 2015 election campaign, says Labour strategist

Labour is to relaunch its rapid response unit and step up its social media presence after the Tories signalled they would run a "smear and fear campaign" in the runup to the 2015 general election, Labour's election co-ordinator Douglas Alexander has said .<p>Sharing his first thoughts since being …

Seven interesting social media campaigns from November

<b>As we approach the end of the penultimate month of 2013</b> <b>it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen</b> …

NSA 'planned to discredit radicals over web-porn use'

<b>The US authorities have studied online sexual activity and suggested exposing porn site visits as a way to discredit people who spread radical views, the Huffington Post news site has reported.</b><p>It published a document, leaked by former National Security Agency contractor Edward Snowden, identifying …

Tinder: the app that's changing the way singletons meet and fall in love

A photo of a smiling and nattily dressed man in his 30s comes up on Emily Wright's phone. "Now this guy is hot, I'm going to say yes to him," she says, as she presses the button on her smartphone screen marked with a green tick. "But, oh God, no. Put your shirt on, mate." The next one who has …

Is Sony's 'smart wig' even more absurd than Google Glass?

<b>Age:</b> In development.<p><b>Appearance:</b> Like hair. But smarter.<p><b>This can't be what it sounds like.</b> Oh, but it can and it is.<p><b>Please tell me it's just a smart-looking wig.</b> I can't and won't.<p><b>Fine. It's a computer in a toupee, isn't it?</b> That's the idea.<p><b>Whose idea, exactly, and how are they still alive?</b> …

Grandma Could Be the Future of Facebook

If you thought it was embarrassing when your mom commented on your Facebook status, wait until it starts happening with grandma.<p>It's no secret that …

How Neuroscience Is Key to Successful Marketing Strategies

I'm fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more …

Answers to All the Tech Questions Your Family Will Ask You This Holiday

Maybe it's your mom and/or dad. Maybe it's a sibling or a grandparent. Or maybe it's just that one friend who still uses a Motorola Razr from the …

Display: we've got it all backwards

<b>Can digital be used to create customers, rather than just marketing to the ones you already have?</b><p>Making potential intenders visible online is the …

Reinventing yourself on Facebook? Games Workshop gets it bang on

<b>Sometimes getting something very publicly (and very badly) wrong can turn out to be a blessing in disguise.</b><p>When Games Workshop closed its disastrous …