Seong Jun Lee

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3 Steps to Happier Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone has heard the saying: The customer is always right. But we all know real life isn’t that simple. For business-to-consumer companies that rely on regularly returning clients, the fine art of keeping these people happy can be a …

Customers

3 Golden Rules of Negotiating

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The art of negotiating escapes most of us, even good salespeople, because few take the time to correctly understand the word and follow the golden rules of negotiating.<p>The first and biggest error is a misunderstanding of the word. When I …

Spock

Why Thinking Abstractly Helps You Negotiate

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Life in business involves many negotiations -- both large and small. Effectiveness in negotiations is related to success more broadly, which is why there are so many books on effective negotiations, and why the topic has been the source …

High Level

5 Simple Ways to Get Your Customers to Listen to You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're in business, chances are you're trying to get someone – a customer or prospective client – to do something, whether it's call you, visit your website, or try your product. But in a crowded marketplace, how do you distinguish …

Customers

This Is the 23-Year-Old Entrepreneur Who Just Turned Down $3 Billion From Facebook

For many entrepreneurs, the dream is to launch a kickass startup, grow it into a powerhouse and then sell it off or go public. In other words, to walk away with a boatload of cash in your bank account.<p>So what happened when a 23-year-old business owner was offered $3 billion for his company? He said …

Startups

The First Step to Being Powerful

“I am such a big failure. I can’t believe that I’ve made this mistake and it’s cost me months and months of time. I might never recover…What an idiot to not see that one coming.” On and on, he went. In distress, my colleague was clearly suffering because of a recent fiasco.<p>Seeking counsel, he had …

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to …