sirmathew

13 Added | 8 Magazines | 4 Likes | 8 Following | 5 Followers | @sirmathew | Keep up with sirmathew on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “sirmathew”

SEC shuts down Munchee ICO

In what should be an interesting beginning to the coming avalanche of ICO failures, the SEC has come down hard on Munchee, a company that built a $15 million token sale. The SEC chairman recently noted that coin offerings are, in fact, securities and that pre-sale participants must be registered …

27 incredible food halls in the US that you should visit in your lifetime

From food trucks to food festivals, there are dozens of new ways to enjoy your favorite eats without trying to score a hard-to-get dinner reservation. And the hottest new trend in gastronomy? Food halls.<p>For a long time, these giant spaces filled with multiple food and drink vendors selling …

Celebrity Chefs

Placecast launches new product to verify the location data in mobile ad campaigns

Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification.<p>For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about …

THE AD TECH EXPLAINER: How innovation is changing the digital advertising business

<i>This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.</i><p>There's no question that consumers are increasing the amount of time they spend consuming digital media, while advertisers are increasing their …

Digital Advertising

Fanbytes launches its programmatic Snapchat influencer marketing platform

Influencer marketing continues to grab the attention of brands everywhere, especially in light of the ongoing attack on advertising through ad blockers.<p>But one network that has proven difficult to tap into — thanks to its stance on third-party tools using its API and difficulties measuring …

Marketing

Waze hack lets snoopers track your location

<b>Update, April 28:</b> Waze has responded to the UCSB report and related news coverage in a blog post. The company does not deny the existence of a vulnerability in its navigation app, but claims the issue is overblown and that the vulnerability is hard to exploit in the wild, without knowing the target …

Apps

Bkstg launches to directly connect musicians with their fans

There are countless ways to connect with famous musicians, whether it’s following them on Instagram and Snapchat or buying tickets to all of their public appearances. But on either side of the spectrum, from the passive follow to the active stalking, the connection between fan and celebrity is …

How Cards Are Quietly Transforming The Web

<b>Editor’s note:</b> <i>Robert Fan is the co-founder and CTO of Sharethrough.</i><p>Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change. Netizens have come to expect …

THE PAYMENTS INDUSTRY EXPLAINED: The Trends Creating New Winners And Losers In The Card-Processing Ecosystem

<i>This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.</i><p>Digital disruption is rocking the payments industry. But merchants, consumers, and the companies that help move money between them are all …

FinTech

AppVirality grabs $465,000 for its easy-to-use referral tracking tool for app developers

Using personalization and referrals to boost an app’s downloads seems to be one of the hottest marketing approaches these days — and we’ve found yet another startup helping apps do that.<p>AppVirality, which graduated from Microsoft Ventures’ accelerator in May, provides app makers with tools to …

Apps

How to set up Google Analytics widgets and heatmaps to track email conversions

<i>Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog.</i><p>Many of you have probably heard of Google Analytics already. It tracks the basic website activities of your blog/website, such as unique traffic, traffic …

Analytics

Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

How big data can change the music industry

The topic of royalty payouts from streaming services emerges year after year. The arguments remain the same, yet no progress has been made.<p>Industry leaders continue to focus on streaming royalties as the only future of artists’ revenue. As of yet, the fate of music monetization remains undecided. …