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6 Tools to Monitor Social Media Conversations

<b>It is common for consumers</b> to seek recommendations and advice from their peers on social networks, forums, or rating and review sites when …

4 Key Ecommerce Metrics that Determine Success

<b>There are four key ecommerce metrics</b> that determine success. They are:<p>Understanding lifetime value of a customer;<br>• Monitoring customer …

Understanding User Experience vs. User Interface

<b>I’ve had many discussions</b> this year with web designers and developers concerning user interface (UI) and user experience (UX) and what the …

Using Omni-channel Personalization for Ecommerce

<b>Set clear objectives.</b> To help define these objectives, ask: “Why does my business need omni-channel personalization?” and “What data sets and …

Insights for Online Merchants

Marketing