Brian simkins

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Are You a Subscription Email Offender? | Inc.com

Want to anger your customers like nothing else? Then try making them jump through hoops to unsubscribe from your e-mail list.<p>Presenting Exhibit A:<p>The fact of the matter is that it's on you, the email marketer, to strike a balance between what your customers want--an easy escape--with your business …

Marketing

What is Branding? And Should Small Businesses Care? - Small Business Trends

If you spend any time in marketing circles or reading about marketing, you will bump into the word “branding”. Branding is one of those concepts that …

Why Innovation Requires Salespeople | Inc.com

Last week's <i>New Yorker</i> magazine includes an article by Atul Gawande describing how innovation spreads. While we are accustomed to think of technology as "changing the world," those changes only take place because of, well, salespeople.<p>As Gawande explains:<p>"In the era of the iPhone, Facebook, and …

Innovation

How to Target a Sales Presentation | Inc.com

When you're asked (or allowed) to make a sales presentation, you want to be certain that whatever you say helps the customer make the right decision.<p>That's only possible if you understand the decision-making context, according to Dean Brenner, author of the book <i>Move the World: Persuade your</i> …

Selling

You Found Your Product-Market Fit. Now What?

In every start-up, finding initial product-market fit is a magical moment. Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements …