Social media trends change rapidly, and what's hot today might be gone tomorrow. Keeping up with the rapid change of trends is necessary for marketers, since it allows them to figure out how to best direct
Attention is an asset you must capture and capitalize on in marketing. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary
By Jared Weitz, founder & CEO of United Capital Source Inc. Entrepreneurs often rave about the importance of company culture, and for good reason. Strong company culture can make your employees actually
Trust is a valuable commodity — hard to build with customers and all too often easy to lose. Unfortunately, advertisers have lost that trust. According to a recent Edelman study, more than 70% of consumers
The prevailing wisdom suggests that to be successful, one must pattern one's actions after others who were successful. While this might be true in many situations, there are times in the world of marketing
If you run a business, then you know that it’s not always smooth sailing. Your customers may not be responding to your offer as positively as they once did or your “high-seasons” are few and far between.