Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires,
Word of mouth generates hot leads rather than cold ones. Customer referrals have always been and will continue to be the best way to gain new business. This hasn’t changed with the advent of the digital
Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally
Millennials may have turned the retail space on its head and transformed numerous industries, but the changes are just beginning. Gen-Z is on its way with a new set of priorities and preferences. Millennials
Since the rise of the online world, barriers to entry for companies to form have drastically decreased relative to previous decades – resulting in more competition across the board. With it, there has
A few creative ways to keep an eye on the competition's content marketing strategy. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content strategy.
It may seem difficult to create lots of visual content for social media without sacrificing quality -- but you can do it. Here's how. Social media often moves -- quite literally -- at the speed of light.
Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands
It's important to pull customers in, but you may need some tricks up your sleeves to do that in 15 seconds. As consumers' attention spans shrink, video ad lengths are, too. In social video content and
You’re probably reading this article over the snare of an entire ambush protocol in digital advertising. The margin crawl of your monitor or the white space of your phone screen is under siege by aggro
This should make for a nasty awakening. Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The trouble with too many fast-food restaurants is that
(UPDATED) I have been a longtime vacation homeowner on the tropical Dutch Caribbean island of Aruba. Many of my fondest memories have been spending hours on its stunning white sand beaches while enjoying
Blockchain Technology is Poised to Transform the Advertising Industry. Here's What It Means for Your Business
The technology behind Bitcoin is transforming industries and institutions from healthcare to government. Here's why advertising is next in line. The term "blockchain" has gone mainstream in recent months