Simon Uwins

3,461 Flips | 4 Magazines | 8 Likes | 3 Following | 5,169 Followers | @simonuwins | An visionary CMO, educator and loyalty expert. Author of the book "Creating Loyal Brands..." www.simonuwins.com

How Customers Come to Think of a Product as an Extension of Themselves

Businesses are constantly vying to capture the attention of potential customers. It’s not easy to do. People are inundated with different brands as they stroll through the streets, scan through their social media newsfeeds, and binge television. The average American is exposed to more than 4,000 …

Customers

The Future of Brand Storytelling and the Role That Data Plays

Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very …

Digital Marketing

Brand Inconsistency: Why It Happens and How to Fix It

Marketers talk a lot about surprising and delighting their customers, but when you ask the customers themselves, they actually prefer consistency.<p>In …

Branding

The Art Of Differentiation

One day you will find a design you laboured over, taken and copied or several lines of copy you crafted, used and unattributed. And you will rant and …

Marketing

How Do You Segment Your Market?

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the …

Marketing

99 Percent of Companies Are Missing This 1 Major Marketing Strategy

Word of mouth advertising is a powerful tool to win more customers. Increasingly, recommendations or rebukes about brands are playing an increasingly larger role in the consumers' decisions about whether or not to buy from a company. Recent data from Convince and Convert shows that word of mouth …

Customers

How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say …

Advertising Industry

Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention

<i>By Kerry Gorgone, {grow} Contributing Columnist</i><b>I’m a sucker for a good story.</b> If you’ve ever wondered who reads the text on the back of a bag of …

Cupcakes

Your Company’s Tone on Social Media Matters More Than You Think

Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this …

Digital Marketing

Your Company’s Purpose Isn’t to Save the World

Photo by Martin Barraud<p>I recently came across a press release touting a company’s brand purpose statement, which promises that its products will …

Leadership

Why Design Thinking Works

Occasionally, a new way of organizing work leads to extraordinary improvements. Total quality management did that in manufacturing in the 1980s by combining a set of tools—kanban cards, quality circles, and so on—with the insight that people on the shop floor could do much higher level work than …

Design Thinking

If You Think The Customer Journey Is Linear Or A Funnel, New Research Suggests You Are Wrong

Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand opportunities to strengthen the customer’s experience. At another level, especially for B2B firms, the …

Entrepreneurship

Why Digitally Savvy Companies Focus on Being 'in' their Users' lives -- Not Seeing Them Simply as 'Customers'

Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the 'lives' of their consumers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In our digitally connected world, what …

Customer Service

5 Ways Marketers Can Successfully Leverage FOMO Amongst Millennials

Successful marketing is simply about understanding human behavior. This includes the way consumers think, how they learn and what propels them to …

Marketing

5 Steps For Building a Voice of the Customer Program

What do revenue, retention and reputation all have in common? Yes, they all start with the letter R, but more importantly, they all revolve around …

Customer Experience

How to Motivate Frontline Employees

One question that has long plagued organizations is how to improve performance among frontline workers, the people who actually drive customer experience. Our work with hundreds of companies offers a clear and simple answer.<p>To show how it works, we’ll walk you through an example. In 2016 the …

Business

Bigger Is No Longer Better When It Comes to Consumer Brands

Companies, even tiny upstarts, are using technology to deliver personalized and niche products and services -- and take on the mass-market giants.

Stitch Fix

Why CMOs Should Care About Psychology

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your …

Marketing

The Privacy Paradox: The Right to Be Forgotten, But the Wish to Be Remembered

“Sometimes you want to go where everybody knows your name, and they’re always glad you came.”<p>Forgive the 1980s sitcom nostalgia (and possible …

Customer Experience

Deep Learning's Promise To The Marketing Sector

The deep learning market is expected to reach 18.16 USD billion by 2023 from 3.18 USD billion in 2018. Due to its state-of-the-art applications, deep learning is experiencing a rapid increase in its application across various industries.<p>The marketing industry is one of those sectors that is …

Marketing

How to Use UGC and Experiences to Build Customer Loyalty

Most mature businesses change their focus from customer acquisition towards building <b>customer loyalty</b> and creating <b>relationships</b> with their best …

Marketing

5 Types of Influencer Marketing Campaigns and How to Run Them Easily

Influencer marketing has seen massive popularity and growth recently. While older generations may rely on traditional advertising, millennials …

Marketing

Why Nike’s 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk

While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly …

Advertising Industry

Finding Authentic Social Influence Is Easier Than You Think

Customers are smarter than the credit we give them. We often treat them like robots—we pull a lever, they react. We lose the human element in our …

Marketing

Forget Subliminal Advertising. Here's What Really Works to Attract Customers | Inc.com

<i>Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior</i><p>Non-conscious influence has a significant effect on your customer's behavior. Non-conscious influences are stimuli of which a customer is not aware. What's more, these non-conscious influences …

Customer Experience

Why Adding More Products Isn’t Always the Best Way to Grow

Back in 2006, McDonald’s saw its growth stall. The fast-food chain decided that the problem was its limited menu, so it tried out a great many new items and ended up doubling the offerings. But sales hardly budged. Finally, in 2016, it took a new tack. It went back to basics, dropped most of those …

Customer Experience

Experience is everything: Here’s how to get it right

Contact us<p><b>David Clarke</b> <br>Global Chief Experience Officer, PwC US<br>Tel: +1 (786) 552 3211 <br>Email<p><b>Ron Kinghorn</b> <br>Consumer Markets Advisory Leader, PwC US<br>Tel: …

The City

Marketing to Real People Starts with Losing the Consumer Label

What’s in a name?’<p>Turns out, a lot more than we think. Although it may be easy to regard a person’s name as nothing other than an identifying label, …

Marketing

The future of advertising is no advertising

Tom Cruise is dead – or so I read as I scrolled my Twitter feed last week only to discover that I, along with his millions of fans, had been duped by …

AdTech

How to Take Your Product From Something Customers Buy to Something They Can't Live Without

Here are four ways to help your business go the extra mile and become an integral element of someone's day.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most useful lessons all successful entrepreneurs learn is to think of customers as their company's most important asset, …

Customers