Simon Allard

19 Flips | 2 Magazines | 1 Following | @simonallard14jg | Keep up with Simon Allard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Simon Allard”

Don't Waste Your Time(line): Maximizing Your Own Viral Potential For Thought Leadership

<b>#3 Of “10 More Don’ts Of Corporate Social Media”</b><p><b>Thought leadership – the purest form of content – is a valuable currency on social media. Done innovatively, strategically, and well, it can build brand loyalty for organizations and individuals, and help to attract new clients. Done poorly or</b> …

16 Things You Should Do At The End Of Every Work Day

Last week when I laid out the 16 things you should do at the start of every work day, I said the first few hours in the office can have a significant effect on your level of productivity over the following eight. But in order to successfully accomplish your morning routine, you’ll have to end the …

16 Things You Should Do At The Start Of Every Work Day

The first few hours of the work day can have a significant effect on your level of productivity over the following eight—so it’s important you have a morning routine that sets you up for success.<p>“Having a good start to the day where you have greater control is critical in achieving better results, …

Don't Confuse 'Thought Leadership' With 'Branded Content' Or 'Native Advertising'

<b>#2 of “10 More Don’ts of Corporate Social Media”</b><p><b>Thought leadership, branded content, content marketing, and native advertising are all stops along the continuum of how ideas are expressed, and products are marketed, over the Internet.</b><p>But it is getting awfully hard for the public – and even some …

Don't Ignore Your Best Co-Branding Opportunity - Your Employees

<b>#1 Of “10 More Don’ts Of Corporate Social Media”</b><p><b>We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity. This is #1 in our series of “10 More Don’ts of Corporate Social</b> …

Don't Forget to Leverage Your Community #10 out of "The 10 Don'ts of Corporate Social Media"

<b>Don’t Forget to Leverage Your Community</b><p>In every community, there are some members who are more powerful than others. Trend-setters, opinion leaders and “tipping point people” all wield disproportionate influence within their communities…and it is no different in the social media space.<p>All those who …

Strategy, The One "Do" Amidst the Don'ts -- Wrapping Up "The 10 Don'ts of Corporate Social Media" Series

<b>Strategy, The One “Do” Amidst the Don’ts</b><p><b>Strategy, Strategy, Strategy</b> – that is our prescription for corporations looking to enter or exist in the world of social media.<p>It is so very easy to enmesh your brand in the frantic social media activity of the moment; and it is so very easy to get off …

Don't Forget to Use Your Brand's Network to Create Love from "Like" #9 of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Forget to Use Your Brand’s Network to Create Love from “Like”</b><p>“Return on investment” is the mantra of those businesses and organizations that are making it in this topsy turvy world in which we find ourselves.<p>As the stock market gyrates, the US is downgraded, and we do not know whether we are …

Don't Be Afraid to Admit Mistakes -- #8 of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Be Afraid to Admit Mistakes</b><p>There is nothing more disarming than owning up to your mistakes, fixing them and truly apologizing.<p>While stonewalling or making a weak, insincere apology that isn’t really an apology seem to be the standard these days (why do you think there are so many “<i>fill in the</i> …

Don't Be Indiscreet or Illegal -- #7 of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Be Indiscreet or Illegal — #7 of The 10 “Don’ts” of Corporate Social Media</b><p>The real-time nature of social media is a double-edged sword.<p>On one hand, the immediacy makes social media continually relevant, powerful, and of-the-moment. Just look at how it is being used this week to create …

Don't Be Stupid; Be a Thought Leader! #6 of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Be Stupid; Be a Thought Leader!</b><p>Social media is the perfect venue for <b>real</b> thought leadership.<p>We’ve already established that too much crass marketing does not work on social media, but what if your company or brand are not conducive to games, contests, interactive ads and other somewhat cutesy …

Don't Let the Interns Handle Your [Entire] Social Media Presence -- #5 of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Let the Interns Handle Your [Entire] Social Media Presence</b><p>Today’s topic, the 5th post in our 10-part series, The 10 “Don’ts” of Corporate Social Media, comes straight from our Summer Intern, <b>Ian Anderson</b>, so interns of the world, please do not take offense!<p>We talk a lot at Temin and Company …

Don't Seduce and Abandon -- #4 out of The 10 "Don'ts" of Corporate Social Media

<b>Don’t Seduce and Abandon, But Know When to Leave</b><p>Seducing and abandoning is never good form, be it in real life, or on social media.<p>But on social media the consequences can be especially dire. Many companies, in their quest to create a social media presence, may try certain things and, upon finding …

Don't Forget to Engage: Hold Conversations -- #3 out of 10 "Don'ts" of Corporate Social Media

<b>Don’t Forget to Engage: Hold Conversations</b><p><b>by Davia Temin and Ian Anderson</b><p>In social media, it really is all about the conversation — the authentic conversation, that is. In Swarthmore College student <b>Ian Anderson’s</b> and my third of 10 “Don’ts” of Corporate Social Media, <b>engagement</b> is the key.<p>We will …

Don't Act Like a Robot -- #2 out of 10 "Don'ts" of Corporate Social Media

Continuing our series of <b>The 10 “Dont’s” of Corporate Social Media</b>, co-authored with Temin and Company Intern, <b>Ian Anderson</b>, and published daily for 11 days, starting yesterday, following is #2:<p><b>Don’t Act Like a Robot; Show a Human Face</b><p>Retweet, Retweet, Reblog, Retweet, Retweet. Brands whose Twitter …

The 10 "Don'ts" of Corporate Social Media

<b>It’s the Wild West of corporate branding on social media out there.</b><p>As social media continues to morph moment to moment – almost every corporation and enterprise KNOWS it should be doing something to position itself, and its products and services, over social media. Yet most simply do not know what …