Simon Wang

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Your easy 8-step guide to becoming an online influencer

When using this strategy, watch your analytics carefully to see which sites are most effective in terms of targeted traffic. It may be tempting to post to big-name sites, but if you’re not getting results, you’re wasting your time.<p>And don’t discount smaller, niche sites just because of their size! …

Marketing

Why we don't bother to save ourselves billions of dollars

A few weeks ago he changed his mobile plan after getting fed up with poor reception. While he was able to negotiate his way out of a plan only …

A New Survey Reveals Which Social Media Brands People Are Most Attached To

See where Facebook, Twitter, Instagram, YouTube, Pinterest, and other destinations rank.<p>To which social media brands do consumers feel the most attachment? Facebook ranked number one in a Brand Dependence Social Media Survey conducted by UTA Brand Studio in partnership with uSamp, a technology and …

Christian Dior (1905-1957)

In the seventh instalment of BoF’s fashion history series, meet the late bloomer who invented the ‘New Look.’ It took Christian Dior four decades to …

Great Depression

Robots Are Coming to Take Your McJobs

As food and labor costs rise in the restaurant industry, some businesses are looking for technological solutions to the annoying problem of expensive humans.<p>A $15-per-hour minimum wage might not lead to armies of content, sufficiently compensated fast food workers. It may instead lead to fewer …

Donald Trump

A2 Milk stands out from the herd | Marketing Magazine

<b>Emerging in a cluttered and commoditised market, A2 Milk Company combated the challenge of getting its unique story across to a niche group among a</b> …

Digestion

5 Big Reasons to Visit Australia

There’s no doubt Australia is one of the most remote, fascinating, and highly developed countries in the world.<p>Endowed with a myriad of natural …

Media Monday: Print newspaper and magazine readership mostly down, Val Morgan Outdoor acquires BP screens

<b>In Australian media news this week, the latest newspaper and magazine readership figures from Roy Morgan Research, Val Morgan Outdoor acquires BP</b> …

Artist's Illustrations Remind Us Love Is The Little Things

Love is cooking dinner on a Tuesday night; lazing on a Sunday afternoon; riding bikes through the park. Love is the little things.<p>Korean artist Puuung captures this in illustrations for the "Love is.." series showcased on Grafolio, an online forum featuring works from various artists, and updated …

Relationships

How to Give a Killer Presentation

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from …

Fishing where the fish are: a marketer’s transition to online from bricks and mortar

<b>Fraser Taylor, CMO of hipages.com.au, reflects on the challenges he has faced since moving into online business from a traditional marketing</b> …

Marketing

Toyota is Australia's most reputable company for 2015 | Marketing Magazine

<b>Toyota has nabbed the top spot on the Corporate Reputation Index as Australia’s most reputable company for 2015.</b><p>Closely followed by Samsung in second …

40 Experts Share Their Best Tips To Promote Your Local Business Online

Do you have a <i>local business</i> that’s not making the money it deserves yet? Would you like to gain more clients and tap into the online space that so …

The Value Of Events In A Marketing World

You’d be hard-pressed to find a marketer who doesn’t focus on building online relationships; nearly every marketing leader swears by it.<p>Connecting with your audience online through content, social media, and digital storytelling is no longer an unproven or emerging trend; it’s the foundation of a …

Marketing

The 10 Pillars To Creating a Personal Brand in a Digital World

Ever Googled yourself? What did you see? Did you like your web “you”?<p>That’s the only way some people see you today in a digital world.<p>You are defined …

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10 Surefire Ways to Earn Passive Income

Everyone wants to make more money, but very few want to work more hours. The best way to work less and make more money is to learn how to generate …

Personal Finance

17 Mouthwatering Bacon-Wrapped Snacks You Need To Try

Bacon-wrapped cheese? Bacon-wrapped PLZ.

Three Simple Ways To Create Customers For Life

You’ve heard it a thousand times: Happy customers translate into repeat business. For small businesses, truer words were never spoken. So why do some business owners view customer service as an unnecessary cost, believing in the adage that “a great product should speak for itself”?<p>“Many companies …

5 Easy Ways to Work Smarter, Not Longer | Inc.com

You know what they call a Wall Street banker with an hour free from work? Unemployed. The assumption has been that if you're not at the grindstone all the time, you're not pulling your weight and are unsuitable for promotion, responsibility, and opportunity.<p>Entrepreneurs, of course, are often …

10 Clever Ways to Conceal Clutter

Interior Design

Why Clever And Lazy People Make The Best Leaders

Ideally you want all three but people don't always cooperate. These qualities tend to be difficult to judge in hiring someone.<p>So we end up with all sorts of combinations and permutations in organizations.<p>A lot of people feel that stupid people are the 'worst' problem. (I'd argue that intelligent …

McDonald's

41 Quick & Easy School Lunch Ideas to Pack for Your Kids

It's back-to-school time, and we've got 41 quick and easy lunch ideas to keep your kids happy—or at least relatively so.<p>Sometimes, parents write small notes of appreciation to put in their kids' lunchboxes. Which is sweet. But you know what they say: Actions speak louder than words. Make one of …

Cooking

Marketing Disruptors To Watch In 2014

Moving into 2014, there are companies and emerging sectors that we as marketers should keep our eyes on. While some already boast tens or even hundreds of billion-dollar market caps, they continue to innovate in unexpected ways. Conversely, where others are unproven, they still warrant attention …