Silviu Moraru

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Angela Ahrendts can take Apple retail to the next level

en_GB<p>article<p>Apple as a retail destination is all about the experience. Banks of desks showcase the latest products, enabling anyone to play around on …

Diageo reports flat European sales

en_GB<p>article<p>The importance of Diageo’s current marketing campaigns for Smirnoff and Guinness alongside the upcoming media drive for its top brands …

Nestle insists reformulation will not compromise Kit-Kat taste

en_GB<p>article<p>Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact on the …

Former Asda CMO Rick Bendel leaves Walmart

en_GB<p>article<p>Rick Bendel is leaving Asda owner Walmart after more than 20 years working on its …

Ryanair issues second profit warning as it continues customer service overhaul

en_GB<p>article<p>Ryanair has warned that its profit is set to fall for the first time in five years as it continues to overhaul its customer service in a …

Is Facebook failing marketers or are marketers failing Facebook?

en_GB<p>article<p>Facebook has long been a divisive advertising medium and the blue touchpaper was lit once again last week after Forrester released a …

BlackBerry CEO Thorsten Heins out as it abandons sale plan

en_GB<p>article<p>Struggling smartphone maker BlackBerry has abandoned plans to sell its business and has instead opted to replace its chief executive and …

Cadbury revamps Dairy Milk packaging to give brand “modern” flavour

en_GB<p>article<p>Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy milk brand in an attempt to …

Amazon testing Sunday deliveries in London

en_GB<p>article<p>Amazon is to start delivering packages on a Sunday in London later this month, offering the service for free to Amazon Prime members as …

Selfridges marketing boss Taylor departs

en_GB<p>article<p>Selfridges marketing chief Richard Taylor has left the luxury department store after being appointed to the role last …

Marketing

Vodafone invests for upturn

New World Trade Center recognized as tallest building in US

An expert committee of architects has announced that New York’s new World Trade Center is the tallest building in the United States at a height of 1,776 feet, surpassing Chicago's Willis Tower.<p>The Height Committee of the Council on Tall Buildings and Urban Habitat announced its decision Tuesday …

The World's Most Influential Business Thinkers 2013

<b>Clayton Christensen</b> is still the most influential business thinker in the world, according to Thinkers50, a just-released ranking put out every other year by the consulting team Crainer Dearlove.<p>Christensen, a professor at Harvard Business School and the author of business best-sellers including <i>The</i> …

A New Look for Your iPhone: Curved Screens

4 World Trade Center to Open: An Inside Look