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How Marketers Can Gain the Trust of Tech-Savvy Consumers

As technology advances, consumers are becoming experts at blocking out content that appears fake or gimmicky. <b>Tech-savvy consumers want a relationship</b> …

Marketing

Starting a Business? Build Your Brand the Right Way

I always like to share the wealth and hand the torch to budding entrepreneurs and bold businesspeople. This design expert reached out to me via Twitter, and I couldn't resist. He was bold, and he did the one thing that most people won't - he asked. That's my lesson for the week. Now check out this …

Graphic Design

Nine: Simple One-page PSD Template

This is a template in PSD for an e-Commerce Website or online store created by Behance user Temmy ., with a clean-cut design and a minimalistic …

Graphic Design

This high school has no classrooms and spends each semester in a different country

That's because THINK doesn't operate like a traditional high school. Though its headquarters are in New York City, the independent school doesn't have a physical campus. Instead, classes take place exclusively in foreign countries — three per year, to be exact — in order to give kids a world-class …

Education

How to access the Dark Web, where all sorts of illegal stuff goes down online

The Dark Web was created by online activists who were trying to share content using the most private methods. Without a doubt, there are a bunch of places in this bizarre grove of the web that people should avoid at all costs.<p>But it's quite easy for people to access and is also a good lesson in how …

Dark Web

SEO Has Evolved To Search 'Experience' Optimization

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that …

SEO

A marketing professor explains why so many smart people aren't happy

There are three things, once one's basic needs are satisfied, that academic literature points to as the ingredients for happiness: having meaningful social relationships, being good at whatever it is one spends one's days doing, and having the freedom to make life decisions independently.<p>But …

Happiness

The 2016 guide for flawless blog optimization

Link building in 2016 should be focused on “pulling” readers in: writing excellent blog posts that naturally accumulate links.<p>Links remain the primary way that Google understands the importance of your blog. Generally speaking, the more high-quality sites that link to your blog, the higher your …

Top 10

Aircall Grabs $2.75 Million For Its Powerful Phone Customer Support Service For Teams

French startup Aircall just raised a $2.75 million round led by Balderton Capital, with FundersClub and business angels also participating. As a reminder, Aircall was part of our Battlefield competition at Disrupt SF 2015, started at eFounders and attended 500 Startups’ acceleration program. It …

Startups

My strategy for turning $15,000 into $200,000 every month

Each company starts off with $100 in capital.<p>One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.<p>Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?<p>It only …

Marketing

21 ways rich people think differently than the average person

That's what Napoleon Hill preached in his bestselling 1937 book "Think and Grow Rich," the culmination of his intensive study of more than 500 self-made millionaires.<p>Self-made millionaire Steve Siebold, who has interviewed 1,200 of the world's wealthiest people during the past three decades, …

Self-improvement

Designing for the technophobic, technologically advanced culture of Japan

Mention of Japan often conjures up ideas of dancing robots, Tokyo square light shows, and talking toilets. While these are all proud achievements of …

The Algorithms Are Taking Over: Who Controls Our Online Future?

The online world is becoming an ever-more-important piece of our societal existence. In the US, people have become so glued to their phones that 10% of all pedestrian emergency room visits are now from cell phones and not a week goes by without another report of what has become “death by …

Internet

Waze cofounder sold his startup to Google for over $1 billion, but he still doesn't own a house

Most of the money went to the investors, he told Business Insider.<p>The gossip in Israel is that Levine didn't walk with that much cash given the total amount involved. One Israeli news site estimated his take was about $38 million, or about 3%.<p>Even so, that's still a lot of money. Enough to …

Startups

Top tools to get your startup off the ground

Which comes first – the apps or the business? It might sound like a dumb question, but the consequences of building a business on the wrong software tools can be serious. What if your customer database can’t talk to your accounting system? Or your resource planning is in chaos because everyone’s …

Inside Zappos CEO Tony Hsieh's radical management experiment that prompted 14% of employees to quit

On March 24, Zappos' 1,500 or so employees got a memo from CEO Tony Hsieh.<p>"This is a long email," it began. "Please take 30 minutes to read through the email in its entirety."<p>It concerned the retailer's transition to "Holacracy," a manager-free operating structure that is composed, in theory, of …

Team Building

How friendship became a tool of the powerful

Corporations and governments have co-opted the idea of the ‘social’ for their own ends. Is there anything we can do about it?<p>Imagine walking into a coffee shop, ordering a cappuccino, and then, to your surprise, being informed that it has already been paid for. Where did this unexpected gift come …

Psychology

Tesla’s $3,000 Powerwall Will Let Households Run Entirely On Solar Energy

You almost certainly associate Tesla with cars — very cool cars — but the company has an even grander vision beyond that. Today, CEO and founder Elon Musk unveiled ‘Tesla Energy’ — a new business arm that is focused on ending our dependence on grid power and switching instead to solar energy.<p>The …

Tesla

12 Ways to Optimize Your Time Like a Pro

<i>Matthew Capala is an Internet entrepreneur, SEO strategist, speaker, and author. He is the founder of Alphametic, an organic growth accelerator, and SearchDecoder. Mathew is an Adj. Professor at NYU, and is the author of Amazon-bestselling book, “SEO Like I’m 5</i>.”<p>Every entrepreneur I know is …

Productivity

8 Ways To Look Like A Millionaire, Even If You're Not

The last thing image consultant Sylvie di Giusto wants to hear from someone considering a makeover is, "I don't have the money for this." To her, equating looking good with having money is based on a false assumption.<p>Regardless of how much you make, it's easy to project an air of power and …

The hidden tricks of powerful persuasion

Are we always in control of our minds? As David Robson discovers, it’s surprisingly easy to plant ideas in peoples’ heads without them realising.<p>Are we all just puppets on a string? Most people would like to assume that they are free agents – their fate lies in their own hands. But they’d be wrong. …

Psychology

Why is everyone so busy?

THE predictions sounded like promises: in the future, working hours would be short and vacations long. “Our grandchildren”, reckoned John Maynard …

Economics