Siddhant Sangal

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11 important metrics for app monetization

Does it seem to you like the number of acronyms populating app development discussions keeps on relentlessly increasing? We at AdtoApp feel your pain. As new technologies are tested, integrated, and adopted, there are more and more dimensions to study.<p>The good news is that app developers have more …

How do you use social media to promote a boring product?

Is your business boring?<p>Here are some products that don’t measure very high on the Schaefer Sexy Scale©:<p>And yet each of these links back to a highly …

11 Big Myths About Social Media and Content Marketing

<b>Much of what we’ve come to believe about social media and content marketing is wrong</b>. They are myths. Time to crush them. I crushed them originally a …

Emerging Market Firms Need a Diaspora Strategy

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. That’s due both due to increasing information flows (e.g. democratized communication technologies …

Banking on the customer experience: The future of connectivity in financial services

Advertisement<p>2 Comments<p>As everyday devices are connected, the notion of banking stands to change radically. That future might look something like …

Which Channels And Content Areas Are Deemed Most Important For Content Marketing?

A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company …

Marketing

10 Free Google Tools Any Digital Marketer Will Love - Jeffbullas's Blog

Why do platforms like Google Search, YouTube, and Google+ continue to grow their active user base? To me, the answer is simple: they all provide a …

Harvard Biz Review on Twitter: "Everything you know about consulting is going to change http://t.co/BOMgBxmVrU @claychristensen @DinaSWang http://t.co/Wq4uh4V5Hf"

New conversation<p>End of conversation<p>Replying to @<b>HarvardBiz</b><p>RT @<b>HarvardBiz</b>: Everything you know about consulting is going to change …

Girls On Boats

These women are all set to sail off into the sunset, and we're hoping they take us with them.<p>0<p>SHARES<p>7<p>Gallery<p>7 Images

T3

Tomorrow's cities: Do you want to live in a smart city?

<b>How do you fancy living in a city with which you can interact? A city that acts more like a living organism, a city that can respond to your needs.</b><p>Around the world such cities are already being built, from Masdar in Abu Dhabi to Songdo in South Korea. Now the chaotic city near you may be in line …

Smart Cities

5 Common Brand Messaging Mistakes by Marketers

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

6 Classic Cold Call Mistakes | Inc.com

Here are some real-life examples of cold calls gone wrong. These short (less than 30 second) clips were recorded by Steve Kloyda, also known (rightly) as "The Prospecting Expert," whose website has great advice for avoiding them. (I've added my own "solution" to the mistakes.)<p><b>1. Fake</i> …

Selling

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to …