Silas Bübel

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How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of others, and how …

Die Monopol-Bahn

Keine Konkurrenz: Im Fernverkehr hat die Deutsche Bahn absolutistische Marktanteile von 98 Prozent. Die Grafik zeigt aber auch: Im Güterverkehr holen …

Pebble Steel UK Review: Is This The Smartwatch of Your Dreams?

The Pebble Steel is the latest smartwatch to make the claim that it is (a) beautiful and (b) genuinely useful.<p>Arguably no smartwatch has managed both …

Google verkauft Motorola Mobility an Lenovo

News & Rumors: 30. January 2014, Stefan Keller<p>Motorola-Logo<p>Google hat bekanntgegeben, dass man sich von Motorola Mobility trennen wird. 2011 hatte …

Edward Snowden für den Friedensnobelpreis nominiert

Vom NSA-Whistleblower zum Friedensnobelpreisträger? Zwei norwegische Politiker haben Edward Snowden als Kandidaten für die Auszeichnung nominiert.<p>Der …

Patentverwerter bekommt ein Stück von Googles Werbekuchen

Der Suchmaschinenriese muss einen Patentinhaber, der nebenbei auch Klingeltöne vermarktet, an seinen Einnahmen aus dem Adwords-Programm beteiligen. …

Was kostet Sotschi?

33,5 Milliarden Euro statt 4,3? Regierungskritiker Nawalny hat eine Studie über die tatsächlichen Kosten der Olympischen Spiele vorgelegt. Viel Geld …

Mit dem Mut zur Hässlichkeit

Im Mai kommt die Epson Moverio BT-200 auf den Markt. Die Augmented-Reality-Brille ist nicht schön, aber der Test zeigt: Gute Apps könnten sie zum …

Apple Wants To Hire More Than 100 More People To Help It Make Better Products For The Enterprise

Until recently, Apple's entrance into the enterprise was almost by accident. Employees brought their iPhones and iPads to work, and insisted that IT give them access the network. That has led to a revolution in enterprise IT, with the unsexy nickname: bring your own device (BYOD).<p>But over the past …

Marketers Believe in Big Data

A new survey finds that a majority of companies plan to increase their data-analysis budgets this year, though few will add new employees to handle the attendant workload.<p>It appears that the era of Big Data isn't going away anytime soon.<p>On the contrary, according to a new report, marketers plan to …

Big Data

10 New Books You Need to Read This Year

From biographies to technical studies and step-by-step guides, here are 10 books that you should look for in the next few months.<p>Of course, we think you can learn a lot online. But, if you’re looking to take a deeper dive, there is often no substitute for the kind of thoughtful analysis you can get …

IT Can No Longer Afford to Ignore Its Users

The history of enterprise technology has been fairly unforgiving to the people intended to use it. For the past half-century, most information technology models propagated two unassailable truths: that enterprise technology was purchased by <i>a select few</i>, and the technology was bought <i>for the company</i>. …

Dave Eggers Wrote the Best Business Book of the Year

Though it’s a work of fiction and not a guidebook full of practical checklists, Dave Eggers’ <i>The Circle</i> may be the most provocative business book you’ll read this year. It challenged me deeply, especially in the areas I’ve focused on for HBR—auto-analytics, wearable computing, and social technology. …

8 Ingredients Every App and Software Business Plan Needs

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're putting together a business plan for a mobile app or web-based software service, there are certain key elements you should work into your business plan.<p>Beyond the basics of a sales forecast, profits and losses, cash …

Small Business

5 Reasons Why Consumer Collaboration and Big Data Are a Perfect Match

Data reveals patterns. Once you add consumer insights, you can innovate for the future based on what you know now.<p>In an article in the <i>Harvard Business Review</i> called "Collaborative Advantage: The Art of Alliances," my friend Rosabeth Moss Kanter observed: "Alliances that both partners ultimately …

Big Data

Google darf Millionen Bücher ins Internet stellen

Urteil in Amerika Google darf Millionen Bücher ins Internet stellen<p>Aktualisiert am 14.11.2013-22:57<p>Amerikanische Autoren streiten schon seit acht …

Das verspricht sich Bill Gates von Tech und Wohltätigkeit

Newsartikel. Mit seinen Milliarden will Bill Gates die Verhältnisse in armen Regionen verbessern. Welche Rolle Startups und die Tech-Szene dabei …

HBR article: Be yourself, but carefully

Sharing details about your life can be a valuable way to build relationships in the workplace. But self-disclosures can also lead to oversharing, …

Billig-Smartphone: Motorola zielt auf Einsteiger und Schwellenländer

Bisher dümpelten die Geschäftszahlen von Motorola so vor sich her. Die Handy-Tochter des Internetgiganten Google weitete im abgelaufenen Quartal …

Samsung Is Still Crushing Apple In Smartphone Market Share

Samsung has 32% of the global smartphone market, followed by Apple, which has 12%, according to the latest research report from Gartner.<p>While Samsung's market share has remained flat over the last year, Apple has lost a bit. Apple had 14% of the global smartphone market for the same quarter in 2012.<p>…

Apple and Samsung’s smartwatches are going to be way too cheap

In the $60 billion-a-year watch sector, most of the money flows to those who sell the most expensive devices: 0.6% of the watches shipped in 2012, with an average price of $4,285, were responsible for half the revenue of the entire industry.<p>That’s a big potential problem for aspiring smartwatch …

Smartwatches

Delaware’s tax-free Apple Store sells more iPhones than any other store

Ever been curious to find out which Apple Store sells the most iPhones? Look no further than the Apple Store in Newark, Delaware in the Christiana Mall. This might come as a surprise, but the fact of the matter is that the state of Delaware has no sales tax. The Christiana Mall is conveniently …

Why Facebook Was Willing To Pay $3 Billion In Cash For Snapchat

This is a bold move from both Facebook and Snapchat.<p>Snapchat is a two-year old app that lets people send photos to friends that vanish 10 seconds or less after they're opened. It has no revenue, but makes up for its lack of revenue with eye-popping growth and engagement numbers.<p>It's hot now, but …

Dropbox Is All Business On The Same Day Amazon Announces Competing Product

At Dropbox’s office on Wednesday, employees milled around in ties and collared shirts–foreign attire for any Silicon Valley startup–as the San Francisco-based company announced plans for a revamped business service. It was prescient timing too, as CEO Drew Houston and his cloud storage firm prepare …