Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s
If you want approval for a new project — purchasing new equipment or computer systems, applying for a patent, building a new store — chances are you need your company’s finance department on board. To
Whether it’s designing a supersonic vehicle, helping the blind to see or creating space history, what can we learn from the great minds behind these feats? Our series The Genius Behind has taken you inside
JAKARTA/PANGKALAN BUN, Indonesia (Reuters) - Search teams hunting for the wreck of an AirAsia passenger jet that crashed with 162 people on board have found four large parts of the plane on the sea bed,
We've rounded up 2014's most mind-blowing images for your viewing pleasure Each week at Popular Science, the staff scours the web for the most amazing images from the realms of science and technology.
Myth 1: Wind and Solar Will Displace Coal Although growing in importance, wind and solar power are not expected to displace coal in the years ahead because they are only available “when the sun shines”
This story originally appeared on Business Insider What does it take to become a master at your craft? Is genius innate, or can it be learned? In his book, "Mastery," Robert Greene draws from the latest