Shonisani Lethole

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Tips for Delivering Kickass Business Presentations

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In business, your next presentation could change your life. Delivering a successful presentation could mean landing a major new contract, better prices for your services or getting the funding you need. Failure can mean lost customers and …

6 Steps to a Smarter Start-Up | Inc.com

Ideas are cheap--it's turning them into reality that's the hard part, says Doreen Lorenzo.<p>"Innovation for me is meaningful change," said the president of Frog Design during the Dell Women's Entrepreneurs Network on Monday. "It is about breaking rules. It's about making something that matters in the …

Innovation

A Great Idea Is Never Enough | Inc.com

Back in 1995, I purchased a used Mac laptop via auction on the Internet. The company that enabled that transaction doesn't exist today. That same year, eBay was founded and today is worth $68 billion.<p>Amazon wasn't the first company to sell goods online. Google didn't invent search, and Dropbox …

5 Ways Company Culture Can Turn Your Start-Up Cash Flow Positive | Inc.com

In the last year, have you lost 15 percent of your people? Has your start-up been struggling to stop the loss of big customers and stretching to bring on new ones? If these things are happening in your start-up then you may have an opportunity to boost its cash flow by creating the right …

What Entrepreneurs Have in Common With These Guys | Inc.com

I witnessed an absolute master at work this weekend.<p>He was extremely skilled, perspiring from great effort, dazzling and connecting with his audience. It was obvious: this young man was an artist.<p>You’ve probably seen someone like him. He’s standing on a street corner with a giant sign shaped like …

Best and Worst Ways to Get Publicity | Inc.com

The drive for publicity--and by extension, PR--has probably been around since the ancient scribes spread the news. Information that is published as news will always appear more credible to the public than paid ads, and that means publicity will always be coveted.<p>When it comes to earning publicity, …

Innovation: 3 Places to Look for Great Ideas | Inc.com

Does the daily grind make it hard for you to turn on your creative thinking?<p>You're certainly not alone. For anyone looking to boost their creativity, the answer is actually right under your nose.<p>Debra Kaye, author of <i>Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and</i> …

7 Ways to Make Presentations More Convincing | Inc.com

The point of a presentation is to convince decision-makers to make a public commitment to whatever you're selling, according to G. Richard Shell and Mario Moussa, co-authors of the excellent book <i>The Art of Woo</i>. Here's how:<p><b>1. Make it vivid.</b><p>Rather than abstract concepts ("reduces costs," "increases …

Public Speaking

6 Steps to a Perfect Pitch | Inc.com

No matter how obvious it may seem that you have a winning idea, the ultimate success of your company is entirely dependent on how well you can personally drum up interest, excitement, and investment.<p>Which means you need to pitch. A lot.<p>Ironically, the ultimate goal in developing your pitch is to …

The Start-up That Stole the Spotlight at SXSW | Inc.com

The Biggest Buzz to come out of this year's South by Southwest conference didn't belong to anyone attending the conference's celebrity-laden parties. It belonged to Splash, the event-planning website that made many of those events possible. "Just about every event I went to at SXSW this year had a …

6 Ways to Reach Top Decision Makers | Inc.com

High-level decision-makers are harder than ever to reach. If you are looking to develop strong connections to the most senior people in big companies, then consider NOT SELLING to them. Connect with them first. Bring them value on neutral ground and see if that opens the door for a business …

How to Build a Real Sales Team | Inc.com

For many bootstrapped companies, the founder is the sales organization. This setup may work well in the early years, but to grow meaningfully, bootstrapped companies have to build out real sales teams, and founders need to get out of the day-to-day sales activities.<p>We’ve seen many bootstrapped …

5 Negotiation Tips From Steve Jobs | Inc.com

A series of emails about ebook prices between Apple and HarperCollins, including ones written by Steve Jobs, were recently released as part of the Department of Justice price-fixing suit against Apple and a number of major publishers. As the site Quartz pointed out, these offer some great insight …

4 Great Leadership Lessons from the Arts | Inc.com

The Tony Awards for Broadway Theater are Sunday night, showcasing artists across America. As much as people spend money for movies, television, theater and music, why do business experts continue to ignore the incredible leadership teachings that come from the arts?<p>Several years ago, I published a …

Recipe for Bootstrapping Success | Inc.com

Bootstrapping your business? Nowadays even funded businesses need to be highly adaptable and operate on a shoestring budget. But those entrepreneurs have to account to investors for their every move, while bootstrapping entrepreneurs need only account to themselves and their customers. But to do …

10 Business Apps You Can't Live Without | Inc.com

Though there's an app for almost everything, the app marketplace is so crowded you might not know which are the best fit for you. Here are 10 apps that will make running a business much, much easier.<p><b>1. Evernote.</b> One of the most popular apps on the market, Evernote has evolved way past just classic …

Apps