shonaghh

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Going veggie would cut global food emissions by two thirds and save millions of lives – new study

Eating more fruit and vegetables and cutting back on red and processed meat will make you healthier. That’s obvious enough. But as chickens and cows …

Two Things Advertising Agencies Need To Prove

A few weeks ago, I published an article explaining how traditional advertising agencies are putting themselves out of business. The reaction was quick and affirming—thousands of people took to social media to share and comment, and Michael Farmer’s book, <i>Madison Avenue Manslaughter</i> temporarily sold …

Marketing

Spending Christmas in the Philippines: It's not home, but it's magical

The image of a rusted, squeaky old bus on a foggy mountain road can hardly be listed among the most festive. Yet there we sat, my friend Chris and I, on Christmas Eve.<p>The bus careened blindly around hairpin turns, laboured up steep mountain roads and flirted with the edges of a perilous foggy abyss …

In Moscow, Redefining What it Means to be an Artist in Russia

At times, Moscow has the air of a Cold War film set. Red Square can go into lockdown for reasons unknown, fenced off by stony-faced guards. …

Artists

Dancing through Moscow’s outskirts at Outline

8am on a sweltering Sunday morning and nine hours into Outline festival I find myself wondering around Red Square in awe of Moscow’s monuments and buildings. Feeling physically and existentially miniscule, these cathedrals of industry remind you of the uncanniness between Russia and the rest of …

London Underground Vs Moscow Metro

Londonist took a trip to Moscow; before long we were exploring the famous metro system.<p>Why did this place seem so familiar and yet so different to …

Garage Fills A Gap in Moscow's Contemporary Art Scene

The contemporary art landscape in Moscow made major progress last month with the opening of the Garage Museum of Contemporary Art. Not only is it a new place for Muscovites and the tourists who go there to learn about contemporary art that is significant both globally and locally, its network, …

Art

Meet the Urban Explorers Who Party in Moscow's Underground Tunnels

Having a cigarette underneath Red Square.<p>The Central Academic Theater of the Russian Army majestically dominates Suvorov Square in northern Moscow. Right behind this prime example of ostentatious Soviet architecture, where real tanks occasionally used to roll onto the giant stage for general …

Special Forces

Customer-Influenced Product Design: Big Data Beyond the A/B Test | Inc.com

Designing an innovative product requires impeccable taste, sharp instincts--and, of course, good data.<p>Taking a page from the tech industry, product makers and retailers are employing A/B testing, a technique frequently used to refine websites. Traditionally, that involves showing users two slightly …

Customers

Sell Your Product Before It Exists

There’s crowdfunding and then there’s crowdfunding. While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a …