Shivido

126 Added | 7 Magazines | 10 Likes | 19 Following | 2 Followers | @shivido | Keep up with Shivido on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shivido”

We finally know how your tongue tells your brain what you're tasting

They used to keep you alive, but now they just give you a sweet tooth.<p>What makes candy taste sweet and coffee taste bitter, and not the other way around? In a study published this week in <i>Nature</i>, researchers identified the secret ingredient that keeps our tastes distinct.<p>We already knew two parts of …

Neuroscience

How to Run an Instagram Contest That Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> …

Marketing

How to Create an Influencer Marketing Strategy for your Brand | Peg Fitzpatrick

<b>Wondering how to grow your brand and build awareness for your next big event or project launch? Working with an influencer could be the answer for</b> …

Marketing

90% Of Indian Startups Will Fail Because Of Lack Of Innovation, Study Says

Of late, India might have become the third-largest startup ecosystem, but it lacks successful innovation.<p>Notwithstanding the fact that market valuation of Indian startups has grown significantly over the past four years, a recent study, “Entrepreneurial India,” by the IBM Institute for Business …

Innovation

How to Fix Mistakes and Make Changes in Watercolor

Watercolor painting has the reputation of being unforgiving, but there are several different ways to fix mistakes in watercolor, make changes, or …

Tutorials

How To Build Successful Influencer Marketing Campaigns

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all …

Marketing

Here's Why Israeli Fintech Startups Are Conquering The Market

It’s been a great week for Israeli fintech. Insurtech company Next Insurance just raised $29 million in a Series A funding round with Munich Re/HSB …

This Is How Manipulation Is Used in Today’s Product Design

Scarcity creates a sense of urgency and a fear of missing out. There are a variety of ways to create this sensation in your visitors. Let’s take for …

Telehealth Looks to Digital Diagnostics to Improve Virtual Care

May 05, 2017 - With direct-to-consumer telehealth platforms popping up all over the country these days, healthcare providers are now looking at …

Digital Health

Build Your Business Using Flipboard Magazines

There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos?<p>When you run a …

Public Relations

From data visualization to real results - learning from recent use cases

I see data visualization as a core piece of modern BI. Modern BI is about pushing overcoming IT complexity to provide business users with what they …

How to Make Pupusas, the Ultimate Bean and Cheese Pouch

The pupusa, a Salvadoran hand food, is way easier to make than you thought.<p>Any vehicle that delivers beans and melty cheese is a good vehicle. When said vehicle happens to be a pupusa, that's even better. You may have had them at your favorite Salvadoran spot, but it's time to make pupusas at home, …

Cooking

How Costco Wholesale Corporation Makes Most of Its Money

The company has a different model than most retailers.<p><b>Costco</b> (NASDAQ:COST) remains one of the few retailers that reports sales every month.<p>That …

Investing

Two Dozen Airlines Moving Terminals In Big LAX Switcheroo

Starting May 12, 21 airlines will shift terminals at LAX to make way for Delta Airlines' move to terminals 2 and 3. During the shift, Delta will …

Flying

5 Strategies for Creating Epic Content Marketing on a Tight Budget

Even when you know what you're doing, content marketing can be a daunting task. Still, it can and does pay off.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What's the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”<p>But, the truth is, even if …

Marketing

Branded content is forgotten by 80% of consumers

New research reveals shocking insights into the effectiveness of content marketing, showing just how much branded content goes ignored and …

3 ways retailers are using AI to reinvent shopping

In this new age of ecommerce, marketing means providing a seamless experience across channels, delighting customers with same-day deliveries, providing excellent customer service and recommendations, and sending real-time personalized messages your customers will thank you for.<p>But personalized …

Mark Zuckerberg-backed edutech startup is now a Harvard case study

Education technology startup Byju's, backed by the Chan Zuckerberg Initiative (CZI), is now a Harvard case study.<p>It is only the fourth Indian startup …

29 Life-Changing Korean Beauty Products People Actually Swear By

In gushing reviews we trust. Hello, cushion compacts, moisturizers, peeling gels, and K-beauty makeup/skincare treasures for days! The products in this post were updated in February 2018.<p><i>The comments used in this post have been edited for length and clarity.</i>

Tour Claude Monet's Gardens Photos

Claude Monet's Impressionist paintings aren't his only legacy. In the French village of Giverny, his vibrant gardens, which the artist tended for more than 40 years, are just as impressive, attracting tourists from around the world. "Monet composed his garden like a well-balanced palette," writes …

This Is Sephora's Best-Selling Face Moisturizer of 2017

Breaking news: Tatcha's The Water Cream is good. So good, in fact, that according to the brand, it's sold out twice since launching on April 1—and call us suckers for data, but when something's the best-selling moisturizer at Sephora, we listen.<p>So what makes Tatcha's so much better than the piles …

Skin Care

The Most Powerful Woman in New York’s Art World is Lisa Who?

Lisa Phillips, the director of the New Museum in Lower Manhattan, walked into a cafe on Broadway one late-winter afternoon trying to steal a few minutes for lunch — it was 4:30, almost sundown. She had looked at her phone, and her eyes widened at a piece of news just then ricocheting around the art …

Art

The Start-up Destigmatizing Period Sex, One Tampon Alternative Tampon at a Time

Period sex isn't for everyone—we get that—but we also get not wanting to stop having sex for 12 weeks a year just because of a little blood. That's why, when we heard that there was a company making a device specifically for couples who are cool with period sex, we were intrigued. Flex bills itself …

Women's Health

How Amazon Stays More Agile Than Most Startups

Last Thursday, Amazon launched Echo Look. The company’s latest addition, much like its digital cousins, is essentially a Wi-Fi speaker — a sort of Siri-in-a-tube — that listens to and obeys people’s commands. It can call Uber, order pizza from Domino’s, and answer trivia questions. But it can do …

Innovation

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Marketing
Italian Food

How to Start an Influencer Marketing Empire From Scratch | Inc.com

Influencer marketing is a trend that is on the rise. So much, in fact, that I recently attended Hispanicize, a conference that takes place in Miami each year and is all about how Latino influencers can build their brands so they can work with major companies (and vice versa).<p>This year's conference …

Public Relations

5 Reasons Micro-Influencers Shouldn't Be Ignored

Get better engagement and a more targeted audience while spending less on your marketing budget.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is a good chance you have heard of influencer marketing -- it’s a highly effective way to drive sales far more effectively than …

Marketing

Vitamins and the Failure of Free-Market Health

The booming dietary-supplement industry is plagued by outlandish claims, undermining credible science, and seeding confusion.<p>A few days ago I found a browser tab open, and I don’t know how it got there. It was a journalistic-looking page that has since been taken down. At the top was what appeared …

Framing