ShirleeJae Illsley

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Welcome to Outrage Marketing, Brought to You by "Lady Doritos"

Do we really need to talk about Lady Doritos? You’ve read the news (or the headlines, at least). You’ve heard the jokes. You’ve seen outrage about …


Why Social Listening Separates Leading Brands From Also-Rans

It's a little like social media monitoring -- but it certainly goes deeper.<p>It's great to be customer-centric, and frankly, there have been a number of companies that have been chomping at the bit to talk about how customer-centric they are. Over the last few years, we've seen every company from …

Public Relations

How to Make Money By Becoming an Instagram Star

How to Use YouTube to Market Your Business

Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for …

Social Media

7 ideas for social media posts

For your audience to be engaged, they need to know, like and trust you.Keeping your following involved is a great way to build a community of fans …