The Values-Driven Marketplace

By Shel Holtz | Curating articles that cover various dimensions of the transition to a values-driven marketplace.

U.S. companies act on climate despite Trump: survey

OSLO (Reuters) - U.S. companies are still among the most ambitious in setting targets to combat global warming despite President Donald Trump's plans to quit the 195-nation Paris climate agreement, a 2017 survey showed on Tuesday.<p>U.S.-based firms made up a fifth of those in a 2017 "A list" of 159 …

Climate

Tech companies to lobby for immigrant 'Dreamers' to remain in U.S. | Reuters

SAN FRANCISCO (Reuters) - Nearly two dozen major companies in technology and other industries are planning to launch a coalition to demand legislation that would allow young, illegal immigrants a path to permanent residency, according to documents seen by Reuters.<p>The Coalition for the American …

Immigration

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to …

Why CEOs of socially responsible companies face a higher risk of getting fired

As a consumer, you may feel a little better knowing that stores where you shop pay their workers a fair wage, hire a diverse workforce and avoid …

Earned Brand 2017

Company behind 'Fearless Girl' statue owes $5 million for underpaying black and female execs

Don't talk the talk unless you can walk the walk.<p>State Street Corp., the financial services firm behind the Wall Street statue of the "Fearless …

Sexual Harassment

Bowing to the Inevitable, Advertisers Embrace Advocate Role

For decades, advertisers have striven to stay away from any topic that might prove controversial or divisive. Times have changed.<p>That was a recurring theme during the recently concluded Advertising Week New York, an annual industry conference in Manhattan that has turned into its own global …

Advertising

What Bud got right that Nike did not

MavenMagnet presented exclusive data at Advertising Week on Wednesday that highlights how brands should react to the tense political environment in …

Advertising

How CEOs are prioritizing CSR as central part of corporate vision

It’s no secret that consumer demand for brands and businesses to be more accountable to their communities and to the world at large for living up to …

CEOs

Movie’s Ads Protest Rules Restricting Gay Men From Donating Blood

LOS ANGELES — The last “Saw” movie, released by Lionsgate in 2010, was advertised as “the final chapter.” But you didn’t think a franchise with roughly $1 billion in worldwide ticket sales was going to die that easily, did you?<p>In true horror film fashion, the series will resume its torture killings …

Social Media

5 takeaways from FleishmanHillard's Authenticity Gap study

Brands no longer have the option to be silent on divisive social issues, according to the fourth iteration of FleishmanHillard’s Authenticity Gap …

Can Levi's Make Life Better for Garment Workers?

It’s 11 a.m. on a Tuesday, and a section of Linea 1 has left their stations to form a ring on the factory floor. As their supervisor stands in the …

Under Armour launching new #WEWILL campaign aimed at aiding city

Under Armour’s new #WEWILL marketing campaign will include the launch of a local effort to more deeply engage with Baltimore by encouraging and …

If Unilever Can’t Make Feel-Good Capitalism Work, Who Can?

At an open-air school assembly hall in the dusty southern Vietnamese village of Phuoc Thanh, the consumer-products colossus Unilever is implementing …

Unilever

The Value of Diversity

<i>In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will</i> …

High School

What is an engagement CEO?

According to Gallup, only 13% of the world's workers are engaged. How are we getting anything done?<p>Well, we are doing it in a trance. The numbers …

Employee Engagement

When ancestral legacy speaks truth to power

I have long believed that the ingredients for a successful career include skills, passions and values. When you are able to work at the intersection …

Leadership

Brands reassess cause marketing after recent consumer backlashes to Pepsi and others

Dove, McDonald’s and Pepsi have all run ads in recent months that touched on hot-button issues including breast-feeding and protests, only to have …

Competing on Social Purpose

Consumers increasingly expect brands to have not just functional benefits but a social purpose. As a result, companies are taking social stands in very visible ways. Airbnb used a Super Bowl ad to publicly cement its commitment to diversity. Tecate, based in Mexico, is investing heavily in programs …

How a corporate mission can drive young workers away

Firms that don’t live up to their corporate values risk falling foul of their millennial workforce, writes Sydney Finkelstein.<p>A former student of mine called the other day. She’d worked at a major global company in the food industry, with primary responsibility for sourcing a key ingredient needed …

Leadership

The Moral Voice of Corporate America

The nation has split into political tribes. The culture wars are back, waged over transgender rights and immigration. White nationalists are on the march.<p>Amid this turbulence, a surprising group of Americans is testing its moral voice more forcefully than ever: C.E.O.s.<p>After Nazi-saluting white …

Rights & Freedoms

United Nations: The UN Is Using Facebook's Augmented Reality Tool to Let Aid Workers Tell Their Stories

United Nations

Playtex Hops Aboard The Body-Positivity Train

To introduce an all-new Love My Curves collection, Playtex is joining the say-something-nice school of social media with a campaign called …

Advertising Industry

In First-Ever TV Ad, Patagonia Targets Trump Administration

With just days to go before the federal government decides the fate of 21 national monuments, Patagonia is running its first-ever TV ad, spending …

​The real success of AI will only come with treating workers well

The tech industry is going to be a case study for the impact of AI in the workplace, but can it rise to the challenge?<p><i>Video: Experts think AI will</i> …

Artificial Intelligence

The 6 Pitfalls Of Purpose Marketing

Corporate social responsibility, in its myriad forms, is quickly evolving from a nice-to-have marketing asset to a brand requirement: To wit, nine …

CSR

Getting involved: Millennial demand for CEO activism surges

Recent research shows pretty clearly that Millennials expect brands and businesses to take sides on cultural and societal issues, and take action to …

CEOs

Why IBM Pays Its Employees To Take Time Off To Tackle The World’s Problems

The company’s pro bono program is the largest in the country, creating both impact and a more engaged workforce.<p>Currently, only about 10% of cancer patients in sub-Sahara Africa receive chemotherapy treatment. More than a half million people are diagnosed with cancer in the region annually, while …