Shelby Wieman

7 Flips | 1 Magazine | @shelbycwieman | Keep up with Shelby Wieman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shelby Wieman”

The Science Behind Why Content Gets Shared

Why do memes become memes? Because humans are bored and emotional. (Okay, yes, it’s more complicated than that.)<p>“People don’t share commercials,” author Scott Stratten once wrote for us, “they share emotions.”<p>That’s a line from his piece last year that debunked the idea of making a<br>hard-sell …

More Than You Ever Wanted to Know About Building Online Communities

So I’ve written just a little bit about how to build online communities.<p>It’s only because I’m so extremely passionate about it. And I’ve lived it. In …

Social Media is Hard: The 2013 Landscape of Social Networks in One Infographic

After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and …

9 Key Elements Missing From Your Social Strategy

The devil's in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can …

What Top Marketers Do Differently

Some 39% of leading marketers are capitalizing on Big Data and adjusting real-time offers based on customer wants, needs, and preferences, according …

In Search Of Brand Coherence...

What exactly is "great content?"

Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content …