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AvatarSheenaRetailers And Big Data: The Creepy ContinuumForbes - Paula RosenblumWe’ve certainly read and heard a lot about data gathering lately, and the term “Big Data” is making its way into the public lexicon. One issue that’s come up often is “Given what we’ve found out about what is being done by government agencies with available data, will we see a consumer backlash …
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