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A Visual Guide to Keyword Targeting and On-Page SEO

(Last Updated: <i>October 24, 2014</i> by Rand)<p>How do I build the perfectly optimized page?<p>This is a challenging question for many in the SEO and web …

Your Twitter Account Isn’t a Social Media Strategy via @Onboardly

Sorry, Your Twitter Account Isn’t a Social Media Strategy<p>I hate to break it to you, but your Twitter account isn’t a social media strategy. Despite …

Marketing

Online PR for Brands: How to Make Company News, Real News

Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to …

12 Online PR Blunders to Avoid

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoting your company with care.<p><i>The Young Entrepreneur Council asked 12 successful young entrepreneurs to note one way that their online activity</i> …

Public Relations

Posting Content From Mobile Shows Higher Facebook Engagement

by Chad Wittman on Aug 05, 2013<p>Facebook users are publishing content via their mobile devices at an ever increasing rate.<p>Facebook has over 800 …

Mobile

Brand Presence: How To Choose Where To Be On Social Media

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile. But where should brands invest limited budgets?<p>The …

Public Relations

I’m Finally Convinced Google+ Can Succeed As A 'Social Spine'

Google CEO Larry Page described Google+ last year as the “social spine” for nearly everything that the company offers its users on the Web. I understood the strategy and what Google was planning, but I didn’t like it one bit.<p>After all, many of Google’s products work just fine in isolation. Take …

Can Wearable Tech Improve the Music Festival Experience?

ClearHart Digital — the company behind the KillSwitch app that banishes ex-loves from your Facebook feed — is bringing its ethos to the outdoor music …

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

Blogging success can seem like a distant dream when you start out. You aren’t quite sure what to blog about. The choice of technology can be …

Marketing

8 Tips To Conquer Content Marketing

What’s the best way to really dominate your content marketing? How should you try to get your blog off the ground<p>It’s vital to understand the …

Marketing

63% of Brands Have Multiple Twitter Accounts

For top brands, one presence on Twitter isn't enough.<p>In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This …

Marketing Is A Science Too, Not Just An Art

Dominique Turpin, the president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is dead. I don’t …

Marketing

The 6 C(s) of Effective Brand Strategy

Effective branding is vitally important to all businesses, regardless of size. That said, larger businesses tend to have a distinct advantage when it …

5 common content marketing myths - BUSTED! - WP Premium Support

Shares 40<p>The popularity of content marketing has exploded, but a lot of content marketers are still ‘doing it wrong’.<p>We’ve busted 5 common myths so …

Digital Marketing

How do the best B2B marketers generate sales through social media?

Social media marketing is not just for targeting consumers. B2B marketers are discovering they can engage with huge numbers of prospects by 'humanising' their brand through Facebook, Twitter and Google+<p>Logistics and delivery service UPS uses LinkedIn, Facebook, Twitter, Google+ and its UPSide blog …

Tell Me Something I Don’t Know About Women in the Workplace

The stats below offer a startling glimpse into what work and leadership is like for women around the world. Click or tap the refresh button for a new fact, and share them with your friends, family and colleagues. They’re not all depressing. I promise.<p>Taking a more in-depth examination of women and …

UK Athletics dumps Adidas for Nike

en_GB<p>article<p>Nike will replace Adidas as the top sponsor for the British athletics team from next year, a move that comes after a legal row between …

Shoes

Why Customers Buy (It's Pretty Simple, Actually)

The first step is a better understanding of the "consumer decision journey." Here's what you need to know.<p>We recently did some work for a brand that had very high awareness but low consideration in the e-commerce space. Their goal was to get more buyers to consider and evaluate their brand when …

eCommerce