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A Visual Guide to Keyword Targeting and On-Page SEO

(Last Updated: <i>October 24, 2014</i> by Rand)<p>How do I build the perfectly optimized page?<p>This is a challenging question for many in the SEO and web …

Your Twitter Account Isn’t a Social Media Strategy via @Onboardly

Sorry, Your Twitter Account Isn’t a Social Media Strategy<p>I hate to break it to you, but your Twitter account isn’t a social media strategy. Despite …

Online PR for Brands: How to Make Company News, Real News

Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to …

12 Online PR Blunders to Avoid

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoting your company with care.<p><i>The Young Entrepreneur Council asked 12 successful young entrepreneurs to note one way that their online activity</i> …

Social Media

Posting Content From Mobile Shows Higher Facebook Engagement

by Chad Wittman on Aug 05, 2013<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. 5-7<br>Where social marketers go to get inspired. Speakers …

Brand Presence: How To Choose Where To Be On Social Media

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile. But where should brands invest limited budgets?<p>The …

I’m Finally Convinced Google+ Can Succeed As A 'Social Spine'

Google CEO Larry Page described Google+ last year as the “social spine” for nearly everything that the company offers its users on the Web. I understood the strategy and what Google was planning, but I didn’t like it one bit.<p>After all, many of Google’s products work just fine in isolation. Take …

Can Wearable Tech Improve the Music Festival Experience?

ClearHart Digital — the company behind the KillSwitch app that banishes ex-loves from your Facebook feed — is bringing its ethos to the outdoor music …

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

Blogging success can seem like a distant dream when you start out. You aren’t quite sure what to blog about. The choice of technology can be …

8 Tips To Conquer Content Marketing

What’s the best way to really dominate your content marketing? How should you try to get your blog off the ground<p>It’s vital to understand the …

63% of Brands Have Multiple Twitter Accounts

For top brands, one presence on Twitter isn't enough.<p>In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This …

Marketing Is A Science Too, Not Just An Art

Dominique Turpin, the president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is dead. I don’t …

The 6 C(s) of Effective Brand Strategy

Effective branding is vitally important to all businesses, regardless of size. That said, larger businesses tend to have a distinct advantage when it …

5 common content marketing myths - BUSTED! - WP Premium Support

Shares 40<p>The popularity of content marketing has exploded, but a lot of content marketers are still ‘doing it wrong’.<p>We’ve busted 5 common myths so …

How do the best B2B marketers generate sales through social media?

Logistics and delivery service UPS uses LinkedIn, Facebook, Twitter, Google+ and its UPSide blog to establish its leadership in logistics. "We use social media to share the brand stories, customer voices and our subject-matter experts to illustrate how we unlock value in the supply chain. The goal …

Tell Me Something I Don’t Know About Women in the Workplace

The stats below offer a startling glimpse into what work and leadership is like for women around the world. Click or tap the refresh button for a new fact, and share them with your friends, family and colleagues. They’re not all depressing. I promise.<p>Taking a more in-depth examination of women and …

UK Athletics dumps Adidas for Nike

en_GB<p>article<p>Nike will replace Adidas as the top sponsor for the British athletics team from next year, a move that comes after a legal row between …

Why Customers Buy (It's Pretty Simple, Actually)

The first step is a better understanding of the "consumer decision journey." Here's what you need to know.<p>We recently did some work for a brand that had very high awareness but low consideration in the e-commerce space. Their goal was to get more buyers to consider and evaluate their brand when …

eCommerce