Robert Ronquillo

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Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on …

Digital Advertising

Mobile Video Advertising: Making Unskippable Ads

In the face of a mobile revolution, consider this: Should where we're telling stories change how we're telling stories? How should video advertising …

Apps lead new wave in advertising

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.<p>The latest crop of ads reads like novels, mimics the levels of a video game and lets Snoopy hitch a ride on selfies.<p>Advertisers hope those flashier formats …

Study Reveals A Conversation Trick That Motivates People To Change Their Behavior

Whether you want your New Year’s resolution to actually stick this year, or you want your team to do something different, behavior change can be hard. Although there are lots of theories about what really motivates people to create long-lasting change, new research shows the secret might be simpler …

Psychology

Study: As Smartphone Use Increases, Are You Wasting Money on TV Ads?

Most likely, the television is no longer the dominant screen in your target audience’s household. A comprehensive new study by Yahoo Advertising …

Advertising

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

Startups
Venture Capital

The Future Of The Customer Experience Is The Experience

Although it’s important to streamline the customer experience, to make it “effortless,” as the latest buzzword puts it (because nobody enjoys standing in line or having to repeat their credit card number), what’s your business going to be left with, once you’ve done all that streamlining?<p>Perhaps …

Customer Experience

If mobile is the most important screen why are the ads so shit still?

<i>While a new mobile audience measurement system is just weeks away the state of the creative product is the real issue the industry needs to address,</i> …

How Apple's Mobile Ad Blocking Will Hasten The Death Of Online Advertising

Apple is about to open a new front in the ongoing war against online advertising. The new version of its mobile operating system, iOS 9, will support …

Digital Advertising
Silicon Valley

iOS 9 content blocker will transform the mobile Web

iOS 9 comes with a major new feature called ‘content blockers’ which will allow users to install apps that block trackers, advertisements and other unwanted content for the first time.<p>Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile …

A prominent VC firm just released a great cheat sheet to help you see through startup hype

Last night, the firm, which was cofounded by Netscape inventor Marc Andreessen and has invested in big names like Airbnb, Buzzfeed, Facebook, and Twitter, put up an excellent list of 16 metrics that every startup — and would-be startup investor — should understand.<p>For instance:<p>Have you ever been …

Startups

Opinion: Mobile ad blocking is a good thing for advertising

<i>Guillaume Lelait is general manager of Fetch, a mobile agency in San Francisco.</i><p>Mobile advertising has hit a roadblock — or rather an ad block. Mobile …

Sequoia Capital bets big on hyperlocal start-ups in India

<b>Bengaluru/New Delhi:</b> Venture capital (VC) firm Sequoia Capital India Advisors is racking up the biggest position in the booming (in terms of interest …

Venture Capital

The 10 things in advertising you need to know today

<b>1. There's one glaring flaw with Microsoft's Windows 10 strategy.</b> Microsoft hasn't given developers any real reason to build Universal Windows Apps.<p><b>2. An outrageous brand run by a 23-year-old is taking over teen retail.</b> Shop Jeen truly caters to an emoji-loving, internet-obsessed generation with a …

Presidential Debate

Startup Marketing: Your Ultimate Strategy For Incredible Growth

Disclosure: We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our …

Marketing

What to do when Google gives your competitor $100 million

As founder of an Internet-based events marketplace I have always loved Google unquestionably because without them my company would not exist. For years, through the magic of organic SEO, we’ve derived the vast majority of our customers from Google. Put simply: without Google, there would be no …

Optimizely, Mixpanel, Omniture, GA: 3,000 marketing pros reveal the best conversion optimization tools

Conversion optimization is a massive, critical, and fast-growing part of marketing tech, according to a new VB Insight study of almost 3,000 marketing technologists.<p>The most surprising part?<p>Of the 36 conversion optimization tools and companies studied, only two failed to generate substantial return …

The Fuzzy, Insane Math That's Creating So Many Billion-Dollar Tech Companies

Snapchat, the photo-messaging app raising cash at a $15 billion valuation, probably isn't actually <i>worth</i> more than Clorox or Campbell Soup. So where …

Venture Capital

Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds

Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, according to a new …

Advertising

Which mobile ad formats are best? A down and dirty guide that spells it out.

Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile advertising strategy went no further than “spray ‘n’ pray” — toss it out there and hope a consumer you …

A company fighting the meaningless cycle of clicks and likes

For many of us, our lives are an endless feedback loop, punctuated by clicks and likes.<p>Wake up. Check Facebook. Check Twitter. Click on a few links. Post one of those links on Facebook with a funny comment. Brush teeth. Check to see if anyone liked your post on Facebook yet. Commute to work, …

Mark Cuban says we’re in a new bubble — but it’s a problem of inexperienced angels

Mark Cuban wrote a blog post Wednesday explaining why this tech bubble is worse than the bubble experienced in 2000. He says that investors today are investing in early-stage tech deals in the hopes of finding the next Twitter, Uber, or Facebook. That in itself isn’t the problem. The difference is …

Venture Capital

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move …

Advertising Industry

This simple orange grid offers everything you need to know before you start a company

Creating your own startup can be overwhelming at times, but luckily there's a new directory called Startup Stash that contains everything you need to know, all in one place.<p>The first thing you'll notice about Startup Stash is the simple grid layout that makes finding resources and tools exceedingly …

Startups

Google exec: Marketing today means understanding customers’ path to purchase

SAUSALITO, Calif. — When someone buys something online today, it’s not easy to figure out how they ended up making their purchasing decision. That’s why the most important thing marketers can understand is the path a customer took to that decision.<p>That was the overriding message from Google vice …