Sharethrough

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The Next Time Someone Says the Internet Killed Reading Books, Show Them This Chart

Remember the good old days when everyone read really good books, like, maybe in the post-war years when everyone appreciated a good use of the semi-colon? Everyone's favorite book was by Faulkner or Woolf or Roth. We were a civilized civilization. This was before the Internet and cable television, …

BJ Fogg's Behavior Model

<i>Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.</i><p>What Causes Behavior Change?<p>The Fogg Behavior Model shows that three elements …

Stanford University

U.S. Consumers Now Spend More Time In Apps Than Watching TV

At yesterday’s Apple event in San Francisco, CEO Tim Cook spoke about the need to bring apps to the TV’s big screen, while introducing the new Apple TV. Today, a new report from Flurry also highlights how apps have edged their way further into our lives, noting that, for the first time ever, the …

Americans Now Spend More Time on Facebook Than They Do on Their Pets

Facebook’s business used to be interesting, back when there were questions about the health of its mobile ad business, investors were seriously …

The Law of Shitty Clickthroughs

<i>The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons)</i><p><b>First it works, and then it doesn’t</b><br>After …

What You Think You Know About the Web Is Wrong

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse …

The Data Explosion in 2014 Minute by Minute – Infographic

In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives …

By: Julian

Of course loading time is important to avoid bounce – but so is navigation and appearance.<br>Too many sites (apparently) re-designed for mobile Users …

Inside the Buzz-Fueled Media Startups Battling for Your Attention

Author: Mat Honan. Mat Honan Culture<p>Date of Publication: 12.17.14.<p>Time of Publication: 6:30 am. 6:30 am<p><b>It’s like a</b> parody, spending time in a …

A mile wide, an inch deep

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big …

Politics, Business, Technology, and the Arts

Cover StoryIt’s Time to Forgive <i>The Joy Luck Club</i> Inkoo Kang The landmark film beautifully portrayed the Asian American experience. Then Asian …

You're not going to read this

But you'll probably share it anyway<p>Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" headlines like, "Why Is …

Post Ratio Landing Page

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Week in [Read] View | Week of June 29

<i>We’re all about attention. Here are a few stories from the week that captured ours.</i><p><b>MediaShift</b> | <b>Anthony Adornato</b> | June 29 (5 minute read)<br>“A news …

Clickbait alert: These are the words people can’t resist in a headline » Nieman Journalism Lab

Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.<p>Here are a few of the top links Fuego’s currently watching. Get the full Fuego ➚

Campaign

Secrets of catching attention revealed! 1,072 'context words' disclosed!

The 1,072 Words That Will Forever Change How You Write Headlines. As some publishers struggle to grow their web traffic, one company believes …

The 1,072 Words That Will Change How You Write Headlines Forever

Why are you closing?<p>It hides the content It looks like an ad I trust only original links<p>Link shared by<p>Links by @Diana J Febry<p>Why Do You Read? | The …

The 1,072 words that will change how you write headlines forever

Penske Media, founded in 2003, has made significant investments over the years in over 18 trade and consumer brands including Variety, WWD, Robb …

These are the words people can’t resist in a headline | Pinterest | People

These are the words people can’t resist in a headline

Latest work releases, preview cover designs and reviews of other authors<p>PLANTING STORY SEEDS ONE PLOT AT A TIME<p>EXPLORING LIFE<p>Writing and life. Life …

These are the words people can’t resist in a headline

As some publishers struggle to grow their web traffic, one company believes increasing the ratio of some words in headlines could draw in readers. Researchers at native-advertising company Sharethrough says they have narrowed down a thousand words in the English language that are proven to elicit …

Banner Ads

Clickbait alert: These are the words people can’t resist in a headline

As some publishers struggle to grow their web traffic, one company believes increasing the ratio of some words in headlines could draw in readers. …

Science being meta: clickbait clickbait : EverythingScience

Community Details<p>117k<p>Subscribers<p>202<p>Online<p>/r/EverythingScience is the sister subreddit to /r/science. With a broader rule set that /r/science, it is …

NATIVE 2015 Q&A: Pinterest's Head Of Brand Strategy Says Pinterest Isn't A Social Network

The Native Creatives

For each category, there are two ways to win. Our esteemed judges, chosen from across the technology, entertainment and advertising sectors will …

NATIVE 2015 Q&A: How NetSuite's CMO Is Bringing Sexy Back To Business Software