Sharath C George

157 Flips | 2 Magazines | 10 Likes | 2 Following | 5 Followers | @sharathcgeorge | Social media consultant by day & enthusiast by night, closet writer, biker, amateur photographer and tech junkie

Empathy is crucial to being a good person, right? Think again

Some argue that, far from motivating pro-social behaviours, empathy can push us towards inaction at best and racism and violence at worst<p>Why do we flinch when we see someone hit their thumb with a hammer? Our intuitive tendency to feel what we imagine another person is feeling is called ‘emotional …

Empathy

Reddit will let brands sponsor posts from regular users

Part of its plan to become profitable<p>Reddit has a bold plan to earn more advertising revenue and it involves letting big name brands sponsor the posts of regular users. The ad program, which is slated to go live on August 4th, is part of a renewed effort from co-founder and CEO Steve Huffman to …

Dark Social - Guide to What It Is and How to Measure It

Word of mouth is an obvious challenge for marketers, not just in terms of generating it, but in tracking it. But there is a growing trend in …

New research reveals what makes an effective Facebook ad

Data based best practices for more effective Facebook advertisingFacebook is largest social media network in the world, and it owns some of the other …

Marketing

Social Media Outperforms Email for Customer Service According to Research

Despite its importance to consumers, email is falling behind social media when it comes to customer service, with UK brands answering just 38% of …

Customer Service

These 21 Business Facebook Pages Can Teach You How to Advertise

With over one billion users signing on each and every day, and by far the best demographic data available anywhere, there’s no denying that Facebook …

Will Snapchat’s high engagement rates pull ad spend away from Facebook?

SnapchatBy Brielle JaekelWith Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s …

Advertising

15 big changes on Facebook, Instagram, Twitter and Snapchat

If you work in marketing, public relations or social media, you know that social media is in constant flux.<p>Changes happen almost daily, and staying …

#VistaOnInsta: Cost effective Instagram marketing technique for start-ups

So you’re surfing on Instagram and you stumble upon an amazing travel destination. Either you hashtag search the place to explore further or switch …

Apps

Instagram's new video channel a threat to Snapchat's Live Stories?

<b>Instagram has launched a new feature through which the best videos related to a theme will be displayed through a curated channel; the feature is</b> …

Snapchat

Snapchat responds to the uproar against its privacy policy

In order to clear the confusion about their new terms, Snapchat announced that private snaps of users are still protected and no comprise is being …

Privacy

Facebook Wants Your Attention, So It’s Charging Separately For Ad Clicks That Send You Away

Like most online advertisers, Facebook’s main way of charging ad clients is per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks that linked to both external websites and apps as well as onsite actions such as Likes, Shares, and …

Facebook lets you choose what appears in your News Feed

If you're a regular Facebook user, you'll know that the posts that appear in your News Feed are visible because of an algorithm. It's part of the company's mission to reduce post overload, but it can often mean that you'll miss updates from some of your friends. In May, Zuckerberg and co. began …

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually …

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging …

Introducing a more seamless video experience with autoplay

It used to be that watching a video on Twitter required several taps. So when something was unfolding in real time, be it an NBA finals game, your …

Apps

Facebook Moments unveiled to help users better share their photos

Apps

The Complete Guide to Your Twitter Marketing Strategy

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people …

Marketing

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award …

Reddit: A Beginner's Guide

<i>Update: This post was updated October 2013 to reflect current statistics and tools.</i><p>To the uninitiated, Reddit looks like a mess — text links, comment …

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest [INFOGRAPHIC]

Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.<p>That is,</i> …

The Twitter I want, As A Social Media User & Analyst

By Sharath C George<p>As an avid social media user by night and analyst by day, I have always wanted to get on every social network or app and make my …

This Is How Facebook’s Creative Accelerator Program In Emerging Markets Is Turning Into A Success

Earlier this year, Nestle Everyday for its Theater in a Cup campaign wanted to reach out to people in both metros and rural areas in India. Facebook …

Emerging Markets

Report: Social Media is the Slowest Way to Resolve Customer Service Issues

Social media could be an excellent opportunity for companies to provide customer service. However, many companies fail to provide a positive, or even …

Brands Hit the Gas with Facebook Creative Accelerator

What do Coca-Cola in Kenya, Nestlé in India and Lifebuoy in Indonesia have in common?<p>Those three brands represent early success stories for Creative …

Introducing Letters

At Medium, we are building a new kind of media product — one centered around conversation and reaction, one where audience engagement is not an …

Medium introduces Letters, a new delivery method for blog posts

Medium is announcing Letters, a new way for writers to connect with their readers.<p>Letters harkens back to the days of writing physical letters, but repackages them as blog posts. Medium says Letters has value “especially in today’s world of endless information streams.”<p>When a Letter is written via …

Design