Shane Smith

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Are Those Little Sharing Buttons the Future of Online Advertising?

Facebook has shown how much we love to share things online. It has also shown how valuable that sharing is to Facebook. The data collected from close to a billion people sharing random thoughts, photos, videos, brand affinity, and product recommendations on the social network is, more than …

Is Native Advertising Just Another Term for 'Good Advertising'?

The online ad industry is going native. Consumers' migration to mobile has prompted a do-over in which the dreaded banner ad is being kicked to the …

How Your Business Can Use the New Facebook Cover Photos

Shares 5K<p>Are you familiar with the new Facebook cover photo rules? You are now able to put calls to action and your website or address information in …

Frequence - Embrace Complexity

Frequence builds and delivers comprehensive location-based digital advertising campaigns for brands and agencies. The more filters, creative and …

Online ad spend predicted to overtake print by 2015, as online video and social media advertising grow by 30%

The ZenithOptimedia Global Advertising Forecast is predicting that global advertising expenditure will grow by 3.9 per cent in 2013, with rising and …

This Is Why Advertisers Need to Get Serious About Video

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget …

Advertising

Twitter Launches Twitter #music App and Service

Twitter's new standalone music service finally arrives today on your desktop, but even more importantly, on your go-everywhere iPhone.<p>The social …

33 examples of great meta descriptions for search

<b>Despite the current trend to segment your audience as much as possible it's still easy to overlook the art of meta description writing.</b><p>After all …

30+ Effective Facebook Business Pages

With the ongoing craze about social media marketing along with Facebook being a major social media player, most businesses cannot go wrong with …

Sesame Street: Mad Men

Banner Ad’s Creators Dismayed By Its Current State

Display advertising is now 18 years old. By all accounts, it’s undergoing something of an adolescent crisis.<p>The banner ad has grown into an industry …

A Better Method for Embedding YouTube Videos on your Website

It is easy to embed a YouTube video but you’ll be surprised to know how much extra weight that embedded YouTube video can add to your web pages. The …

Web Development

Advertising budgets drop for fifth year in a row

Downbeat marketers reduced their advertising budgets for a fifth year in a row in 2012, with continuing concerns about the strength of the UK economy …

How to Write Copy Like Google - Copyblogger

Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, …

Google

Interactive “New York Times” Ad Reveals Front Page From Your Birth Date

The occasional reminder of one’s mortality is not a bad thing. It’s an efficient way to face fears of aging head on while appreciating the time allotted so far. These reminders might arrive via high school reunions, wedding anniversaries, or <i>The Matrix</i> turning 14 years old this month. On April 2, …

15 Alarming Stats About Banner Ads

There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t …

Advertising Industry