Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier …

Sports Fans

MLS has finally become a grown-up

In its 22nd season, Major League Soccer has done away with gimmicks and unfounded arrogance. It’s decided to just be itself.<p><i>Check our our 2017 MLS season preview</i><i>!</i><p>On Friday, MLS kicks off its 22nd season. And at age 22, MLS finally appears capable of settling into adulthood. You shouldn’t wonder …

Soccer

Pushing the boundaries: Social Media, MLS, and the rise of Snark

<b>Richard Clarke is a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He is also the Digital and Social Media</b> …

Athletes To Create Exclusive Content For New Sports Platform - B&T

A new content platform is set to launch next month in Australia that aims to give sports fans an unfiltered insight into the lives of their favourite …

Google Play

Why Instagram Is Suddenly the Place for Sports Highlights

If you want to watch sports highlights on your phone, there are lots of sites and platforms that make it easy. But none is more <i>now</i> than House of …

Instagram

Silver sends memo to owners on resting players

3:39 AM GMT<p>Senior writer for ESPN.com<br>• Spent seven years at the Los Angeles Daily News<p>NBA commissioner Adam Silver has called the practice of teams …

NBA

Esports 'set for £1bn revenue and 600 million audiences by 2020'

Media playback is not supported on this device<p>Esports will generate more than £1bn in global revenue and almost double its audience to nearly 600 million people by 2020, forecasters predict.<p>Esports is organised, competitive computer gaming and can be staged in front of a live audience and millions …

Game Development

Scripted Shows Fall Further Out of TV's Top 50 (SEE THE CHART)

While much has been made of the NFL's seasonal ratings declines, the Shield's hegemonic stranglehold on American TV consumption shows little sign of …

20 Snapchat Spectacles Examples From Sports Teams, Players, Fans and Brands

If you’ve been lucky enough to try out a pair of Snap Inc’s Spectacles then you’ll have seen that they’re a lot of fun to use. I was lucky enough to …

NFL

How Facebook could change the face of Premier League broadcasting

There was a time when the television was king, and it was not so long ago. Some would argue, given that the Premier League rakes in around …

Facebook

BT has made a huge gamble on sport – but will it win?

For the top football clubs in Europe, it was another great result. The telephone company BT was so determined to keep broadcasting Champions’ League …

Net Neutrality

Moving pitches and public parks: How future MLS stadiums could blur lines between teams, cities

Get really cozy with your favorite downtown environment when you start thinking about the MLS stadium of the future, a structure that could blur the …

Urban Planning

PR for Sports Organisations

PR is very much an underestimated Marketing tool in Sports Marketing, especially for smaller sports organisations in Northern Ireland. Over the past …

Public Relations

The event experience journey

<b>12 moments of impact in any event campaign journey</b><p>We’ve been talking lately about the necessity to create a more active world, for brands to embrace …

Customer Experience

Will the Rampant Inflation of Sports Media Rights Come to an End?

Will the ‘Rampant Inflation’ of Sports Media Rights Come to an End?<p>A few days ago the CEO of BT (British Telecom) Gavin Patterson claimed that the …

Atlanta's New NFL Stadium Is Raising The Bar For Everybody Else

An ambitious quest to build the most environmentally friendly NFL stadium ever.<p>Mercedes-Benz Stadium is a behemoth, located delicately in the center of downtown Atlanta between skyscrapers, public parks, and thousands of homes. Huge, triangular glass panes make up the outer walls of the $1.5 …

Atlanta

Vegas official has some serious questions about Raiders $650 million stadium loan

The Raiders move to Vegas isn't quite a done deal yet<p>Although the NFL seems to be cautiously optimistic about the $650 million stadium loan that the Raiders agreed to with Bank of America this week, not everyone feels the same way.<p>Less than 24 hours after the Raiders officially announced the loan …

New Haven

The White Sox have transformed their premium season tickets into gorgeous works of art

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Baseball

Sloan 2017: Teams and Stadiums Approach the Challenge of Fan Engagement

By Matt McLaughlinBuilding a relationship with fans requires careful strategy and robust support.

Newzoo: The esports economy will grow 41% to $696 million in 2017

The esports economy will grow 41.3 percent to $696 million in 2017, according to market researcher Newzoo. The total market is expected to nearly …

eSports

Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales

After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the …

CRM

SXSW Sports 2017: The Future of Sports Viewership

AUSTIN, Texas — “There’s never been a better time to be a sports fan,” declared Andrew Barge, Head of Sports Broadcast Partnerships at Twitter, early …

Sports Technology

Exercise levels decline 'long before adolescence'

• From the age of seven onwards, the amount of exercise done by boys and girls may be declining in the UK<br>• Sitting is replacing physical activity from the time they start school, research suggests<br>• This goes against the accepted view that exercise tails off in adolescence - and more quickly in girls than …

Baseball

The Sports Bubble Has Already Burst

There’s a word to describe the past year for sports on TV: brutal. NFL ratings declined. Sports debate programs were down year over year. NBA games …

TV

Four ways technology is changing sports marketing

When making typical purchase decisions, like buying Diwali gifts for the family, my behaviour for the most part tends to be rational. I look at the …

Virtual Reality

NASCAR is struggling to adapt to a changing sports climate

NASCAR is a sport at a crossroads, still trying to find a solution to falling ratings and declining attendance.<p>In what may have been a NASCAR first, Hendrick Motorsports recently made a hullabaloo on social media regarding the firesuits its four drivers will wear next season. Paint schemes, sure, …

NASCAR

United fans warmly welcomed in Russia

<b>A feeling of warmth between opposing supporters marked Thursday night's Europa League first-leg match between FC Rostov and Manchester United in</b> …

FC Rostov

MLS, Univision announce deal to broadcast games in English on Facebook Live

MLS games are coming to a Facebook page near you.<p>Major League Soccer and Univision Deportes announced on Friday a collaboration to live stream a full …

Facebook