Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

English football embarks on a new era as the FA's first marketing push thrusts it into the spotlight

If England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be …

English Football

Live Nation CEO calls effort to regulate online ticket marketplace unrealistic

The chief executive of the world’s largest live-event and ticketing company says it is unrealistic to think that legislation to fight digital scalpers and ticket price-jacking – which Ontario is currently mulling – will give fans fairer access.<p>“As long as the market’s gigantic, you’ll have …

British Columbia

Moneyball: was the book that changed baseball built on a false premise?

Scarcely a week goes by without some franchise being credited with successful use of Moneyball statistics – but is Michael Lewis’s book all it’s cracked up to be?<p>We now know virtually everything about Moneyball except one thing. Is it real? The book, of course, and the hugely popular movie with …

Baseball

The changing face of the consumer

<i>Richmond’s chief customer officer Cain Liddle looks at the changing approach to building a consumer base to underpin and grow club revenues.</i><p>The …

C-suite Leadership
Baseball

‘Now’s the time to be a Cubs fan’: Professor on what supporting the Cubs does to people’s brains

CHICAGO — After years of losses, they still believe — and last year, Cubs fans were finally rewarded for their undying faith with a World Series win. …

UNC Chapel Hill

How fans watch sports

<b>This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article,</b> …

Sports Industry

Manchester: a city united by sport

When Zlatan Ibrahimovic scores for United or Sergio Aguero scores for City, one half of Manchester roars while the other half groans. Yet with every …

Manchester

MLB players are launching a new social network just for their fans

It’s no secret that celebrities and athletes use social networks like Twitter, Facebook and Instagram to interact with their fans. But with all the noise on these platforms, it’s not always the easiest to engage on a deeper level. At least that’s what MLB players think.<p>So the Major League Baseball …

Social Media Marketing

Portland Timbers use Zipwhip to Let Fan Voices be Heard

15,000 season ticket holders pack Providence Park every home game to cheer on the Major League Soccer’s Portland Timbers. Behind the acrobatic moves …

Portland Timbers

6 Tips for sports sponsorship & game operations success

Teams can keep sponsors happy by investing in creative and making sure their game ops are well executed.<p>1. Create new inventory to entice …

I'Ve
Baseball

As TV and digital viewing habits evolve, MLS looks to stay ahead of the curve

My days watching Major League Soccer date back to the inaugural game in league history.<p>I watched Eric Wynalda’s goal in the inaugural game from the …

Soccer

#Sportsbiz must drive a data revolution (or let Facebook do it)

The business of sport is faced with a choice. Adapt to meet the needs of a more sophisticated and demanding generation of fans (who, for the sake of …

Facebook

The Portland Trail Blazers Score ROI with Facebook Advertising

April 17, 2017<p>Share this content:<p>How the professional basketball team uses data and segmentation to target the right fans<p><i>Photo source: The Portland</i> …

Digital Marketing

Atlanta Braves' New Stadium Is a Disaster for Taxpayers and Fans

More on that in a moment.<p>First, let's keep in mind that none of this would be possible without Cobb County, Georgia, taxpayers kicking in more than …

Yankee Stadium just got a makeover as Instagram forces a major change in the baseball industry

The tradition of baseball is changing rapidly — and Yankee Stadium is among those leading the way.<p>On Monday, New York Yankees fans can see the newly remodeled stadium that includes social gathering areas, a play area for children, and an amped-up food menu.<p>The remodel is a response to younger …

New York Yankees

SunTrust Park Takes Big League Hospitality to New Heights

Major League Baseball depends on both a love of the game and a love of the ballpark. With 82 regular season engagements a year, each team and its …

Welcome to Atlanta, where the marketers market: Inside SunTrust Park, the Braves’ stunning new stadium

COBB COUNTY, Ga. — SunTrust Park, the still-under-warranty home of the Atlanta Braves, presents a simple truth: you can have one hell of a fine time …

Baseball

The 4 Most Important Technology Storylines To Follow During 2017 MLB Season

The Major League Baseball season has begun, and with the new year comes a set of sports technology storylines to follow over the summer months and …

Baseball

Force and Rebels in two-way battle for survival as Super Rugby reverts to 2015 model

ARU confirms 18-team format will be reduced to 15 from next season Force and Rebels on chopping block with Brumbies declared safe from axe<p>The Australian Rugby Union has confirmed either the Melbourne Rebels or Western Force will be cut from Super Rugby when the competition reverts to a 15-team …

Super Rugby
Basketball

Congratulations on Winning the World Series, Cubs

Cubs General Manager Jed Hoyer, left, and President of Baseball Operations Theo Epstein during the World Series victory parade on Nov. 4 in …

Baseball

Accenture, NBA's Warriors to reimagine the fan experience

The Golden State Warriors basketball team broke ground on a new arena this past January in one of the last undeveloped portions of San Francisco, and …

Golden State Warriors

IBM Watson at The Masters 2017

Watson recognizes people when they walk in. It listens to the conversation in the room. And it surrounds you with information that educates, informs, …

IBM

What Is Killing Arena Football?

Blog Posts<p>Troy Kirby · April 4, 2016<p>6 6.4k<p>I believe that the current Arena Football League is about to collapse, for the second time in its 21-year …

Hot Ice: With the NHL and NFL headed to Vegas, the desert is ablaze

The Westgate Sports SuperBook seats on a first-come, first-served basis so all of the primo real estate has been staked out well before dawn. Even …

Las Vegas