Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

In an Industry First, ESPN Lands a Major Agency to Pay for Out-of-Home Viewing

Most Popular<p>It may not be as memorable a milestone as Ohio State establishing itself as the inaugural national champion of the College Football …

Advertising

Is 20 years the life span for baseball stadiums?

Custom<p>Opened in 1994, Globe Life Park in Arlington remains one of the jewels of the 1990s ballpark construction era.<p>Opened in 1994, Globe Life Park …

Baseball

When stadiums met augmented reality

These are unprecedented times in our industry. The last 12 months alone have presented us with numerous first-of-a-kind rights deals for live …

Augmented Reality

Is Mark Cuban's 'hogs get slaughtered' comment about NFL becoming true?

All of those developments took place before Colin Kaepernick sparked the social consciousness of some NFL players with a weekly protest during the …

Mark Cuban

How club partnerships are driving Manchester City's global business model

The ever growing popularity and global business model of Manchester City has been particularly down to which company they partner with.<p>Possibly one …

Manchester City FC

Inside the Turner Sports-Bleacher Report romance

<i>This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on</i> …

How Fox Sports is bringing augmented reality to NFL games

The future of football broadcasts, starting with a recent Giants-Cowboys game.<p><i>By Mark Spoonauer</i><p>As a tech nerd and a New York Giants fan, I couldn't help but geek out during the recent Giants-Cowboys game. Fox Sports debuted a new kind of augmented-reality graphics package that placed a massively …

Augmented Reality

Warriors co-owner Q&A: Esports is running in the Kentucky Derby

On Tuesday morning, a day after the Philadelphia 76ers announced that they were buying two sports teams, Golden State Warriors co-owner Peter Guber …

eSports

Why some agents have serious concerns about MLB's next CBA

Baseball commissioner Rob Manfred said last week that he was optimistic a new collective-bargaining agreement could be reached in "relatively short …

The NBA is esports’ greatest ally

Traditionalists will tell you gaming doesn’t qualify as a sport. They’ll tell you it will never catch on like football or baseball has on an international level. Then someone you look up to gets behind the esports movement—then another and another. Soon, the movement goes from a trifle you …

eSports

ESPN’s deal with the NBA is killing Disney stock

As NBA training camps open Tuesday, one of the league’s most important players has already been placed on disability. Drexel Hamilton analyst Tony …

Walt Disney Company

Fans and players compete for stardom in the stadiums of the future

When I was a grade-schooler back in the early 1980s, many a fall Sunday afternoon was spent in the den, staring at a large box with little blue-clad …

The Future

Ad buyers say Twitter’s Thursday Night Football ratings fell short of expectations

Ratings for Twitter’s second week of streaming <i>Thursday Night Football</i> jumped 34 percent, suggesting that the ambitious effort to bring the NFL to …

TV

AND SOCIAL ALL OF US...

Andy Reid

How Sports Teams Give Fans the Experience They Demand

For sports teams, the most obvious way to give fans a great experience is to put a great team on the field or court.<p>“We need better pitching,” …

Fans and players compete for stardom in the stadiums of the future

More<p>Who’s the star? Yankee Stadium’s giant video board shows both player stats and selfies from fans. (Photo: Arturo Pardavila III)<p>The relative …

The Future

Ratings Deflategate: Why the NFL is down this season

<b>New York (CNN) —</b> The NFL is the biggest ratings powerhouse on TV, but so far this season even the mighty football league has found itself watching its ratings fall.<p>Through the first two weeks of the regular season, the league's premiere game, NBC's "Sunday Night Football," is down 12% in viewership …

Football (U.S.)

Soccer’s high tech future

Soccer is changing with the adoption of goal line technology and eventually the video assistant referee, but tech is also impacting how we watch.

American Soccer

Utah football: Growing program turns focus to fan experience

Weston Kenney/Deseret News<p>By | Posted Aug 8th, 2016 @ 10:17am<p>SALT LAKE CITY — University of Utah football has been a part of my life since I can …

University of Utah

Vikings announce new startup accelerator with new state of the art stadium

The Minnesota Vikings are among the growing proliferation of professional sports teams realizing the benefits of incorporating new and innovative …

When Properties Rebrand, Sponsors Take Notice

Science

How Manchester City's partners are fueling the club's innovation drive

“We want to be more innovative, more creative and we want to be the first,” says Danny Wilson, director of operations at Manchester City. It’s a bold …

Is The NFL Using Twitter As A Digital Guinea Pig?

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Guinea Pigs

The NBA's Six Year, $250 Million Data Deal

The National Basketball Association has entered into a multi-year partnership with sports data company Sportradar and advanced statistics firm Second Spectrum. Sources have indicated that this data-driven deal between the NBA and the aforementioned companies is reportedly worth in excess of $250 …

Basketball

Why Sporting Kansas City Is Fan Magic – Like Hogwarts for Sports

Children’s Mercy Park is something like Kansas City’s Hogwarts, because it’s home to Kansas City’s Major League Soccer club Sporting Kansas City. …

Sporting Kansas City

Los Angeles 2024 revises masterplan for Olympic bid

The Los Angeles bid committee for the 2024 summer Olympic and Paralympic Games has revised its plan for the event by adding new venues and outlining …

Atlanta United don't play their first game until 2017, but they're already plenty bold

We don’t know a lot about Atlanta United yet — mostly because the team won’t start playing until next year — but one thing is becoming increasingly …

Why Samsung's Olympic sponsorship was a success - and McDonald's wasn't

Back in February 2014, Samsung recruited a few famous faces to act as mentors in a hunt for talented people who could use its technology to launch …

Olympics

Fan Matters: How's The Food? | Mercedes-Benz Stadium

Fan Matters: How’s The Food?<p>Sep 14, 2016 All Stadium News, Fans First<p>A Mercedes-Benz Stadium Blog by Mike Gomes, SVP Fan Experience<p>Recently we took …