Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

Live MLB And NHL Games, Plus Nightly Sports Highlight Show To Be Streamed On Twitter

A partnership between Twitter and MLB Advanced Media will see live Major League Baseball and National Hockey League games on the Twitter social media platform. The deal announced today by Twitter will see a live, free video stream of a weekly out-of-market game from MLB and the NHL subject to …

Social Media

What Happens in Vegas...Get's Shared!

SEAT Las Vegas attracted thought leaders and industry professionals at the leading edge of sport and technology. It’s the perfect environment to …

Las Vegas

Seattle reigns: how the fan-centric Sounders are leading the MLS charge - Magazine Features

<b>Firmly established as a domestic powerhouse, the Seattle Sounders are Major League Soccer’s best-supported franchise. Now, with US soccer bosses</b> …

Seattle Sounders

Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always …

Content delivery

Japanese soccer scores biggest-ever broadcast deal

TOKYO -- The Japan Professional Football League has struck a 10-year deal worth more than 200 billion yen ($1.88 billion) with a U.K.-based online …

Soccer

MLS Produces Bullpen Of Talent With National Sales Center

In 2010, Bryant Pfeiffer saw an opportunity to impact talent development within Major League Soccer and its member clubs.<p>“We wanted to tackle the challenge of, ‘What could we do to help our clubs in the areas of sales recruitment and training?’ ” said Pfeiffer, now Vice President of Club Services …

Orlando City SC

Owner Steve Ballmer shares his vision for an online streaming service run by the Clippers

Reports surfaced last month revealing how Los Angeles Clippers owner Steve Ballmer and his team are considering a new digital video service that …

Steve Ballmer

Minnesota Vikings Unveil Interactive "Vikings Voyage" for U.S. Bank Stadium

Minnesota Vikings

Tap to like: Inside Instagram's full court press into sports

Next to LeBron James and the Cleveland Cavaliers, the biggest winner of the 2016 NBA Finals was arguably ABC, which averaged 20 million viewers for …

Advertising

The Olympics need a new model

“The Olympic Games in Rio are an unnatural disaster,” The New York Times recently declared.<p>As someone who has spent two decades studying and writing about the ancient and modern Olympics, I’m not surprised by the pronouncement. It simply fulfills a prophecy many foretold in the months (and years) …

Olympic Field Hockey

ESPN bosses mull an online streaming package

The company is reportedly working on a cord-cutter package, but only for niche sports.<p>A report over at the <i>Information</i> claims that ESPN is planning to take a baby step towards offering its shows direct to consumers. The Disney-owned sports broadcaster is working on a package of live programming that …

Major League Baseball

The Fan Experience: Changing the Game with Food and Beverage Technology

The Fan Experience: Changing the Game with Food and Beverage Technology<p>Find out how fans across the world value: <br>• Speed of food and beverage service …

Loyalty

Olympics 2016: Behind the Grand Media Experiment of the Summer Games

Jim Bell has been part of NBC Sports’ Olympics broadcast team since 1992. Next month’s Games in Rio will be his third Olympics as executive producer. …

Entertainment

Behind the social media revolution that's taking over football

<b>When was the last time you watched a football match on television without checking Facebook, Twitter, Instagram, Snapchat, or Periscope?</b><p>If your …

Twitter

Six key digisport trends for the 2016 Olympics in Rio

Trends

Technology ‘part of the DNA’ for Major League Soccer, commissioner says on eve of GeekWire Sports Tech Summit

When Major League Soccer agreed upon its collective bargaining agreement in 2011, the number one issue discussed between the league and its players …

DNA

It’s the End of the U.F.C. As We Know It

Late on Saturday night, Dana White, the president of the Ultimate Fighting Championship, delivered an uncharacteristically measured assessment of the evening’s entertainment. The U.F.C. had finally staged U.F.C. 200, a landmark night of mixed martial arts, televised on pay-per-view, which the …

UFC

The secret to social media success – from the Atlanta Hawks playbook

It’s no secret that social media can make a big impact on a company’s bottom line. We now understand its power and the ability it gives us to speak …

Rams to inform fans they've sold out season tickets, will begin selling single-game tickets

The Rams will inform fans Tuesday that they have completed their season-ticket sales process for this fall and now will turn their attention to distributing a limited number of single-game tickets.<p>After getting approval from the NFL to move from St. Louis to Los Angeles, the club spent two weeks …

St. Louis Rams

Why should public money be used to build sports stadiums?

The St. Louis Rams are moving to Los Angeles after National Football League owners voted to approve their relocation efforts on Tuesday and gave the …

Economics

U.S. Bank Stadium Food Offerings Unveiled by Aramark, Vikings

By onJuly 13, 2016 in Minnesota Vikings, NFL<p>It wouldn’t be a <b>modern NFL stadium experience</b> without plenty of <b>high-end concessions</b>, so it’s noteworthy …

Food

Why being the most shareable football brand is so important to Adidas | Social Media

Adidas has claimed it is the most shareable brand amongst its fiercest rivals and fellow Euro 2016 sponsors over the summer of football, citing its …

Branding

By The Numbers: The Booming Business Of The MLB All-Star Game

Fans around the country will tune into the 87th edition of the Major League Baseball All-Star Game tonight from San Diego’s Petco Park. The game, which airs on FOX at 8pm ET marks the midway point for MLB’s season, and with it has the name, the <i>Midsummer Classic</i>.<p>Over time, there has been debates …

Bank of America

How AI is guarding Wimbledon's tennis traditions, and its digital future

Wimbledon's famous All England Lawn Tennis and Croquet Club, bedecked in the iconic purple and green and overflowing with Ivy, flowers and …

Social Media

How Star Athletes Lost Millions to a Great Idea

Behind a company called Ticket Reserve Inc. was a compelling idea: Allow fans to buy an option on a ticket to a post-season sporting event, which they could cash in if their team qualified.<p>Sports authorities loved it: The College Football Playoff and several bowl games signed on for partnerships. …

Administrative law

Pat Symons, CTO of Williams, on why VR will shape the future fan experience of F1

<b>According to Pat Symons, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula</b> …

Auto racing

A Better Fan Experience is the Only Way to Get Consumers Off the Couch and Into Venues and Arena Seats | Sound & Video Contractor

ATLANTA, GEORGIA — With the cost of attending games rising annually, arena and venue owners face an increasingly challenging task — convincing …

Finance

Fan Engagement is Now About Making Fans Want to Come to You – Hopscotch

The content and the voice should mimic the community. That doesn’t mean your content can’t be better! But don’t create conversation and content …

Relationships

What sport means to us

When you go to watch a Test, you participate in a ritual that is a part of civilised existence<p>At the Lord's Test this week I will renew an annual …

Cricket