Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

How the NFL and its stadiums became leaders in Wi-Fi, monetizing apps, and customer experience

Learn how sports stadiums and professional sports leagues have embraced digital transformation to make stadiums the best place to watch the game …

Tech Industry

Engaging The Multi-Channel Fan With The Dallas Mavericks

The Dallas Mavericks are famous for a few reasons. They are the ninth most valuable basketball Franchise in the NBA valued at $1.4 billion dollars. The other unique aspect of the team is Mark Cuban their highly involved and enthusiastic owner. The Dallas Mavericks Chief Technology …

Basketball

ESPN Now Costs $7.21 Per Month, Five Times More Than Any Other National Cable Channel

Do you like sports? Hopefully you do, if you have a standard package on most US cable and satellite systems, because you’re certainly paying for them.<p>…

ESPN

Twitter Taps Baseball’s Tech Unit for Live Streaming

Social network turns to BAMTech to help stream NFL games and other sports content<p>Twitter Inc. TWTR 4.52 % has tapped an industry pro to help stream its $10 million package of National Football League games this season: BAMTech, the streaming tech unit created by Major League Baseball.<p>The deal, …

Social Media

Brands, Bands, Fans: What Music And Sport Can Learn From Each Other

Brands, Bands, Fans: What Music & Sport Can Learn From Each Other<p>Sport is way ahead of music when it comes to brand investment. It’s at least ten …

Your Brand Story > FOMO - Social 'n Sport

It’s time to talk about the huge detractor that’s consumed social media managers for far too long. It’s added noise and clutter to our consumer’s …

Social Media

Cord cutting tide stemmed for now; ESPN and FS1 gain pay TV households

After a long period of losing households due to other cord cutting, cord shaving or other factors, ESPN, FS1 and other cable networks actually saw …

Why Were the Rio Olympics Ratings So Bad?

American athletes cleaned up at the Rio Olympics, dominating the Games in a way no Olympic team has done in decades. But all that winning didn’t …

Sports Media

Why sport has become so colourful

THE colours at the 2016 summer Olympics in Rio de Janeiro are eye-searing. The dominant shade is green-screen green; the field hockey pitch is a …

Global Perspectives

Atlanta Hawks to host Shark Tank-esque marketing competition

In an effort to modernize the franchise and help boost fan engagement, the Atlanta Hawks will be hosting a Shark Tank-esque marketing competition — titled "Agency Shootout" — during the heart of the NBA offseason later this month.<p>At the invitation-only event, some of the city's top marketing …

Atlanta Hawks

Yankees look to refinance $1B debt from new stadium

Yankees team owner Hal Steinbrenner is making a new pitch to return the team to profitability.<p>With interest rates hovering near record lows, the team …

Baseball

Take a Fan-First Approach to Enhance the In-Stadium Experience

Teams have been struggling in recent years to keep sports fans in stadium seats. With ticket sales dwindling, stadiums have had to start making big …

Toronto Blue Jays

College Football: Six Takeaways From Cal vs Hawaii In Australia

The 2016 college football season opened with the California Golden Bears defeating the Hawaii Rainbows in Sydney Australia. The final score was 51-31, but there were other important developments around the game that warrant attention, too.<p>The Pac-12 announced that it has reached an agreement with …

Olympic Soccer

FAN ENGAGEMENT: FROM MATCH DAY TO EVERY DAY Engaging your fan base and enhancing their experience when they are at the stadium on match day has been a challenge for many sports clubs to get to grip…

<b>FAN ENGAGEMENT: FROM MATCH DAY TO EVERY DAY</b><p>Engaging your fan base and enhancing their experience when they are at the stadium on match day has been a …

European Football

3 things you can learn from the NFL about digital transformation

In the face of multiple headwinds, the NFL has been able to reverse sagging attendance and remain the most profitable sports league in the world. …

Football (U.S.)

The Most and Least Powerful Sponsorship Benefits

Back when I started in this industry, visibility ruled, and the most powerful thing any sponsor could get was lots of logo exposure, and the bigger …

Here's How Oracle Wants To Change Sports

The first thing that comes to mind when you think of Oracle is database. And if you want to know why Oracle extended its presence from database to sports you could do no better than asking Mike Webster, Senior VP of Oracle Hospitality.<p>I soon learned that Oracle’s foray into sports is actually a …

Oracle

Affinity Data Tells Us Who the #SportsBiz Thought Leaders Are

The other day, I joined a conversation on Twitter that ignited a whole community. As a content marketer, I love when this happens! It means you’ve …

Sports Industry

Mercedes Benz Stadium Will Offer Technology The Sporting World Has Never Seen

The Atlanta Falcons are in construction of Mercedes Benz Stadium, a state of the art venue that is scheduled to open in 2017 and bring a multitude of …

Mercedes-Benz

Seven reasons companies put their names on sports stadiums

An Irvine bank you probably haven't heard of will have its name slapped on a new soccer stadium in Los Angeles that will host a pro team that hasn't …

North American Soccer

How Bayern Munich Approached The Launch Of Their Upgraded Apps With A Global Mindset

In recent years, major football clubs with large domestic and international fan bases have had to quickly adapt to the digital engagement their …

Bayern Munich

John Skipper is steering ESPN through turbulent times

John Skipper spoke at a University of Central Florida graduation ceremony this year and told the crowd about a study that found the average person spends three hours a day in front of a television, an hour on social media and just 19 minutes reading.<p>“Please watch a little less television,” the …

ESPN

Oakland Raiders File Trademark Applications For Las Vegas Raiders

The Oakland Raiders have not officially made the move to Las Vegas, but a few trademark filings may serve as a sign for what is to come. On August 20, 2016, the Raiders filed trademark applications with the U.S. Patent and Trademark Office for the mark “Las Vegas Raiders.” All of the filings, which …

Oakland Raiders

Here’s How the Rams Are Promoting Their Return to Los Angeles

Los Angeles' 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. …

Los Angeles

What else is new? NFL, billionaires prepare two new stadium ripoffs

We’ve all become desensitized to the spectacle of obscenely rich corporations depending on handouts from taxpayers for the privilege of doing business and making money, but no one is as brazen at this form of corporate welfare as the National Football League.<p>The NFL is at it again, trying to mulct …

Sheldon Adelson

Winging it

China and the beautiful game<p>WILL the Reds go red? Everbright, a Chinese state-backed financial conglomerate, is reportedly keen to buy Liverpool …

Asia

Teams Need to Ride Digital Wave or Drown Under It

The revolution won't be televised. It'll be streamed and teams will either ride the wave or drown underneath it.<p>Don't take my word for it. Just look …

Phoenix Suns

Match Day to Every Day: Holistic Fan Engagement

Engaging your fan base and enhancing their experience when they are at the stadium on match day has been a challenge for many sports clubs to get to …

Australian Universities

Here Are 5 Amazing Things About the Minnesota Vikings' New Stadium

A clear roof, giant doors, a big price tag and more.<p>The Minnesota Vikings on Sunday host the San Diego Chargers on Sunday for the inaugural football game in U.S. Bank Stadium, which cost $1.13 billion and is twice as big as its predecessor, the MetroDome.<p>The 1.75 million square-foot stadium offers …

Minnesota Vikings