Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

Winning Yankees Aren’t Faring Nearly as Well at the Ticket Office

The Yankees are, at the moment, a marketer’s dream. With a spirited start to the season, they can boast of having one of baseball’s best records, bask in the captivating presence of the Bunyanesque outfielder Aaron Judge and nod in approval at some popular changes to their ballpark — with all of …

Major League Baseball

Patriots And Red Sox Talk Digital Business Transformation

Combined, the New England Patriots and the Boston Red Sox have won 8 championships in the twenty-first century - 5 Super Bowls in 2002, 2004, 2005, 2015, 2017 and 3 World Series in 2004, 2007 and 2013. These two Boston dynasties have more than a winning tradition in common. Both teams have …

Boston Red Sox

WTF! Our CRM system is going through a VBC (very big change)

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally – GeekWire

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help from Microsoft to make that …

Soccer

The Real Story Behind ESPN's Wednesday Massacre

ESPN, the self-proclaimed worldwide leader in sports, became the worldwide leader in sports layoffs on Wednesday morning after news leaked that the …

Conservative POV

Fly 5,700 miles and buy overpriced tickets – to watch Palace v Burnley

Travel

Swansea City: Players to pay for fans' tickets at Sunderland

Media playback is not supported on this device<p>Swansea players will cover the cost of 3,000 away tickets for the club's match at Sunderland next Saturday.<p>Swans boss Paul Clement said after his team's crucial 1-0 win over Everton on Saturday: "It is a shame we can't bring all the fans.<p>"The players …

English Premier League

Why Is an NBA Team Trying to Become Tech’s Next Big Incubator?

Dylan Elder has the look of a prototypical millennial tech founder—excitable and energetic, with a cherubic face that makes him look even younger …

Startups

Plenty of stories to follow after World Congress

The CAA World Congress of Sports touched on a number of themes over two days of discussions and networking. Many of them — the challenges of media …

Sports Industry

LA versus Paris: what you need to know about LA 2024

After being burnt by the failings of Chicago’s campaign for the 2016 Olympics, the US Olympic Committee has taken its time to come back to the …

Olympics

Ayrton Senna: Keeping his brand and legacy alive

South America Business crrespondent<p><b>Twenty-three years after his death, former Formula 1 world champion Ayrton Senna's name is almost as valuable as when he was alive - and it is making a difference in his home country of Brazil.</b><p>It is Friday afternoon and children around the age of 12 are gathered …

Formula One

How the NFL juggles the future of streaming, the decline of TV, and billions of dollars

The league wants to sell more football rights than ever. Is there an audience for it?<p>Back in October — in the midst of what ended up being one of the NFL’s worst stretches for TV ratings in years — CBS CEO Les Moonves sat puzzled onstage in front of an audience of tech and media executives in …

Televisions

As FIFA Barrels Down Path Of Video Referees For World Cup, Australia's A-League Scores First

“This weekend is the culmination of an enormous amount of hard work to ensure that the VAR system is ready to be used for live, competitive football …

Mascots, Mythical Beasts & Media Convergence

How the Orlando Magic’s New Content Studio Is Harnessing Storytelling to Build Fan & Brand Value<p>Dragons, Yetis, Unicorns, Centaurs, Winged Horses. …

Basketball

ESPN will look dramatically different in 1 year

There were certainly exceptions to that rule—a few well-respected veterans who do it all were still cut, which stunned fans and fellow media—but for …

ESPN

How ESPN Is Going To Be Different Five Years From Now

Last week, ESPN let go of about 100 or so “talent” and behind-the-scenes people.<p>Many were surprised that some of the names were fairly prominent, like Trent Dilfer, Marc Stein, and Andy Katz.<p>Based on the names I saw, I would say there were 3 buckets of people that John Skipper and ESPN management …

April 30

Sport is big business, but are big business identities good for sport?

Australian sport has already seen some huge and gripping battles this year, which have captured the attention of the sporting public.<p>There has been …

In Soccer, Teams Change Logos at Their Peril

The Liverpool Football Club on Thursday revealed a new jersey — and a new crest — for next season, when it will commemorate its 125th anniversary. The new design, which closely resembles the current one, was greeted with what amounted to benign acceptance from the team’s fans.<p>Given the alternative, …

English Premier League

LA Lakers director of new media Nick Kioski on what fan engagement means in a post-Kobe Bryant era

The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite …

Basketball

Leicester's EPL title worth $290M - but what's the value to sponsors?

Leicester City is sponsored by King Power. (Picture courtesy of Twitter @LCFC)<p>One of English football's greatest ever underdog success stories is …

ESPN Can't Afford to Go On Like This

Layoffs can't make up for the revenue lost as consumers abandon cable bundles.<p>ESPN, which laid off 100 people this week, has a multitude of problems, but the basic one is this: It pays too much for content and costs too much for consumers.<p>That didn’t used to matter because, thanks to the way the …

Televisions

Linda Cohn says ESPN's massive rights fee deals were a main contributor to layoffs

Linda Cohn has been with ESPN since 1992, and therefore is one of the company’s longest-tenured <i>SportsCenter</i> anchors. Cohn has taken the ESPN ride …

Sports Industry

Why Instagram Is Suddenly the Place for Sports Highlights

Skip Article Header. Skip to: Start of Article.<p>If you want to watch sports highlights on your phone, there are lots of sites and platforms that make …

The Cubs Just Ended Baseball’s Analytics War

<i>“First they ignore you, then they laugh at you, then they fight you, then you win.” — </i><i>Mahatma Gandhi, maybe</i><p>The Great Analytics War ended at 48 …

Baseball

Here’s why ESPN had mass layoffs today

Short version: Costs are up. Subscribers are down.<p>Why did ESPN let go of 100 of its writers, reporters and on-air staff today?<p>The programmer, which has around 8,000 employees, says it’s making the moves as it adapts its mix of TV and digital programming to the Twitter/Facebook/Snapchat age.<p>“Our …

IPTV

IOC President unsure whether e-sports should be in the Olympics

International Olympic Committee president Thomas Bach remains uncertain about the possibility of e-sports becoming an Olympic sport, he tells …

Olympics

Stadium deals, corruption and bribery: the questions at the heart of Brazil’s Olympic and World Cup ‘miracle’

The two mega-events were framed as a reason for Brazilians to be proud of a modern and forward-looking country; instead the economy has been shattered and a supreme court investigation keeps unearthing unsavoury allegations<p>With their hands up in the air, ministers, four-star generals and …

Brazil

SunTrust Park Filled With Tech For Atlanta Braves Fans, Offering Something For Everyone

ATLANTA — SunTrust Park hosted its first regular season game to a sold-out crowd of more than 41,000 as the Atlanta Braves beat the San Diego Padres …

What you need to know about sports marketing in 2017 and beyond

What is sports marketing in 2017/18?<p>"Sport is now the only potential discipline where you can engage very high numbers of people. It still provides …