Sports Business Today

By Shane Harmon | Flipboard's No .1 Sports Business Magazine. The best #sportsbiz content from around the world

How Marketers Are Reaching Out To Sports Fans In A Mobile-First Era

Shutterstock<p>To reach sports fans, marketers are focusing their efforts on anything that brings them closer to the action and into the discussion. Sports fans are helping guide the process themselves with their own dedicated social networks. They are even starting to adopt VR.<p>The race is on. So what …

Second Screen

How Clemson became social media national champs | The 2017 college football season preview

What’s it like to be a Clemson Tiger?<p>That’s the question Clemson’s director of new and creative media, Jonathan Gantt, tries to answer every day.<p>At every school, the football team is supported by other teams, from the strength staff to academic support to the grounds crew.<p>The newest and most …

College Football

Manchester City get smart with data to create personalised fan experience platform

Manchester City are launching a new digital platform that will utilise user data to offer personalised experience for fans while facilitating fan …

Manchester City FC

The Esports Ecosystem: How the Industry Works

Unlike the majority of traditional sports leagues, esports companies wear multiple hats within the industry – simultaneously working as competition …

eSports

Is MLS A Ponzi Scheme?

If like any red-blooded American capitalist you measure success by growth, these are boom times for Major League Soccer. North America’s top soccer …

United States

Are Mobile Passes the Future of Tickets? – Front Office Sports

We go inside the Chiefs’ new initiative, the Bud Light Game Day Pass to find out just that.<p>For many fans, purchasing season tickets for your favorite …

NFL

Olympic Costs – Rio 2016 and Future Projections

This is a revision of a post I did last week on Olympic costs, related to the recent announcement of Rio 2016 costs. I withdrew the post when an …

James Andrew Miller: ESPN Executive Shake-Up Ushers in "New World Order" (Guest Column)

John Skipper confronts declining subscriber numbers, soft ratings and rising rights fees and possibly anoints a successor with three …

Our blueprint for women's sport in the UK

Women in sport week 2017<p>To celebrate the UK’s Women’s Sports Week and the superb summer of sport ahead, we asked some of the top female talent at …

How Will Esports Solve Their Broadcast Problem?

Esports are getting more and more popular, but they still have a major hurdle to overcome: It’s difficult to watch them. There can be so much …

Rocket League

Smart stadiums are giving ticket-holders a worthwhile experience

With so many home entertainment options, live-event venues are turning to new technologies in order to make the trip — and the exorbitant cost of …

Stadiums of the future: a revolution for the fan experience in sport

Tottenham’s new stadium will have its own microbrewery, while the Atlanta Falcons’ new home will feature the world’s first 360-degree video wall – what else does the future hold for sports arenas?<p>Video: sim racing, robots and holograms: the future of motor sport<p>With its own dedicated fromagerie, …

Herzog & de Meuron

How the Cubs’ Marketing Evolved as the Team Went From ‘Lovable Losers’ to World Series Champs

As a founding member of Major League Baseball’s National League, the Chicago Cubs are steeped in tradition. From Harry Caray’s “Take Me Out to the …

Major League Baseball

How the Braves landed the hottest promotion in sports

This past weekend, the Atlanta Braves owned social media after a man in a full-body suit brutally vanquished a cocky fan in a promotional race.<p>Video …

Atlanta Braves

Sports Technology Has A Problem: End User Programming

<i>Brad Stenger, is a researcher and journalist, currently at Georgia Tech Wearable Computing Center and NYU Center for Data Science. His articles have</i> …

Sports Technology

This is how the NBA makes exclusive shows for millions on Snapchat

We tagged along with an NBA video editor to see how they film exclusively for Snapchat.<p>During halftime of Game 2 of the NBA finals on Sunday between the Golden State Warriors and the Cleveland Cavaliers, comedian Dave Chappelle left his seats by the Warriors bench and walked through the players’ …

Basketball

'In reality, we are a content company': Football clubs embrace the role of digital publisher

Sports franchises are quickly becoming media brands of their own.<p>For the world’s top football teams — yes, we’re talking soccer here, Americans — …

Soccer

Sky TV suffers fall in viewers of live Premier League games

Premier League football suffered the biggest drop in viewing on Sky TV for at least seven years, raising questions over the popularity of live sports …

Soccer

Formula One boss reveals plans for owned broadcast platform

Formula One is planning to develop its own online streaming platform as part of a wider evolution around the sport’s broadcast model.<p>Chase Carey, …

Auto Racing

International Cricket Council Wants Fans To Slide Into Its Twitter DMs

In a first-of-its-kind initiative for a global sports governing body, the International Cricket Council is encouraging fans to slide into the Direct …

International Cricket Council

Man Utd's masterplan to be an online media company

Ed Woodward, the chief executive of Man United, showed his hand this week while explaining the club’s quarterly accounts.<p>Woodward’s analysis mainly …

Man Utd

Winning Yankees Aren’t Faring Nearly as Well at the Ticket Office

The Yankees are, at the moment, a marketer’s dream. With a spirited start to the season, they can boast of having one of baseball’s best records, bask in the captivating presence of the Bunyanesque outfielder Aaron Judge and nod in approval at some popular changes to their ballpark — with all of …

Major League Baseball

Patriots And Red Sox Talk Digital Business Transformation

Combined, the New England Patriots and the Boston Red Sox have won 8 championships in the twenty-first century - 5 Super Bowls in 2002, 2004, 2005, 2015, 2017 and 3 World Series in 2004, 2007 and 2013. These two Boston dynasties have more than a winning tradition in common. Both teams have …

Boston Red Sox

WTF! Our CRM system is going through a VBC (very big change)

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help from Microsoft to make that …

The Real Story Behind ESPN's Wednesday Massacre

ESPN, the self-proclaimed worldwide leader in sports, became the worldwide leader in sports layoffs on Wednesday morning after news leaked that the …

Fly 5,700 miles and buy overpriced tickets – to watch Palace v Burnley

Travel

Swansea City: Players to pay for fans' tickets at Sunderland

Media playback is not supported on this device<p>Swansea players will cover the cost of 3,000 away tickets for the club's match at Sunderland next Saturday.<p>Swans boss Paul Clement said after his team's crucial 1-0 win over Everton on Saturday: "It is a shame we can't bring all the fans.<p>"The players …

English Premier League

Why Is an NBA Team Trying to Become Tech’s Next Big Incubator?

Dylan Elder has the look of a prototypical millennial tech founder—excitable and energetic, with a cherubic face that makes him look even younger …

Startups