Shane Harmon on Flipboard

@shane_harmon | 4,382 Articles | 1 Magazine | 2,224 Followers | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Director @ANZchamps. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

The NFL’s Strategy For Getting Taxpayers To Pay For New Stadiums Is Working

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"The NFL’s Strategy For Getting Taxpayers To Pay For New Stadiums Is Working"


CREDIT: (AP Photo/Chris Park)

On Monday, a committee …

Los Angeles

Nobody's Perfect: The Case for Artificially Intelligent Officiating

Like most people, you only have time to read yesterday’s box scores first thing in the morning. Right before Chad walks over to your cube rambling on …

Artificial Intelligence

The Globalisation of Rightsholders | Synergy Sponsorship: leading sponsorship agency since 1984

The globalisation of sport has entered its next evolution, with geographical boundaries now more blurred than ever and global-local tensions becoming …

Sports debate: Are streaming fans stealing rights?

Ask big names in the sports business what's on their mind, and live streaming by fans is one of the first things they'll mention.

Television, with its …

Sports Science

Connected Stadiums Enhance Fan Experience

21 May, 2015

Declining Fan Engagement and Increasing Technology Demands Fuel Evolving Venue Network Strategies

Stadiums and sporting facilities are …

Soldier Field

When to Unscrew the Light Bulbs Is Arenas’ Cost-Cutting Question

Sports-venue operators should be patient when considering whether to invest hundreds of thousands of dollars upgrading to LED lighting. Today’s …

Wells Fargo

Connected Stadiums: over 100% increase in Telecom stadium naming rights deals

Cologne, 21.05.15 – Across European football, by the time the 2015/16 season kicks off, the revenues generated by naming rights deals from …


How technology will change sports: Owners, players, industry experts sound off

When discussing his company’s new multimillion dollar partnership with Real Madrid FC earlier this month, Microsoft CEO Satya Nadella made quite the …

Sports Science

Public Stadium Investment: Civic Necessity or Luxury?

A lot of big numbers with dollar signs are attached to the proposed new stadium for the Chargers in Mission Valley.

The mayor’s advisory group …

San Diego County

Case Study - Is Sponsorship Worth the Money? Measuring Sponsorship ROI Using Social Data

Corporate sponsorship has been an important part of major sporting and cultural events for many decades. From company names emblazoned across team …


Why Children Are Abandoning Baseball

Newburgh, N.Y.

The ball fields at Delano-Hitch Park were covered in snow when Jim Wilson launched a campaign to keep them in use. As president of the City of Newburgh Little League, he had seen participation numbers plummet to the point where the league was in danger of folding. Now, he and the …


Periscope, Meerkat threaten teams’ hold on video feeds

Sports leagues and teams across the country have bet big on social media in recent years, spending millions of dollars to install powerful wireless …


FanMaker | Coastal Carolina Boosts Student Ticket Revenue 30% YoY with FanMaker Loyalty Program

Coastal Carolina Boosts Student Ticket Revenue 30% YoY with FanMaker Loyalty Program

Coastal Carolina University is a small liberal arts university, …

Loyalty Programs

Data Shows International Sports Ticket Sales Dramatically Increasing Among Travelers

The following was written by TiqIQ, a leading online ticket search engine listing both primary and secondary tickets. They are an authority on ticket


Geo-targeting: the websites of the richest football clubs

Football clubs’ fan bases are enormous and constantly growing. Clubs like Real Madrid, Chelsea and Juventus have fans all around the world. In order …


How Social Media threatens the “Connected Stadium”

Connectivity matters. With 1 out of 3 college students and young employees classing it as essential as water, air, food and shelter according to this …

Social Media

How Virtual Reality Could Revolutionize Ads in the Sports Industry

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video …

Virtual Reality

AFL marketing fiction of its own making, with flashing lights

What needs to be highlighted about the artificial changes to the atmospherics of AFL football is that the ordinary supporter never asked for them. …

Australian Books

In Sea of T-Shirts, N.B.A. Hits All of Its Marketing Notes

OAKLAND, Calif. — It was 30 minutes before the start of the Golden State Warriors’ latest home playoff game, and fans were beginning to fill Oracle Arena, where each of the nearly 20,000 seats was draped with a gold T-shirt.

Six rows from the court, a man named Sundance Burrough took off his blue …


Strategic Takeaways from Mayweather-Pacquiao’s Record Sponsorship Sales

It is hard to fathom the amount of revenue generated by the Mayweather-Pacquiao fight.

While pay-per-view was far and away the largest source of …


Virtual Reality And The Elephant In The Stadium

It’s 6pm Pacific Standard Time. You just sat down courtside with three of your closest friends from college. One of them was your roommate freshman …

Virtual Reality

Baseball Is Beating The NBA And NHL Playoffs In Local TV Ratings

Last Wednesday, the Atlanta Hawks pulled off a 1-point win over the Washington Wizards putting them up 3-2 in the series when Center Al Horford grabbed an offensive rebound and put it in with 1.9 seconds left in the game. That same evening, Stephen Curry dropped 18 points, 7 rebounds and 5 assists …


How to Turn a Stadium Full of People into Thousands of Pixels

Super Bowl XXV halftime

Card stunts are an American football tradition. In a card stunt, thousands of audience members raise squares of colored paper …

Super Bowl

(Not) A Treatise on Big Data

Today’s post is courtesy of guest blogger Jared Frank, Editor of SEAT Magazine, published by the Association of Luxury Suite Directors (ALSD).

I am …

Big Data

Infographic Friday: The Customer Experience

It’s time for another edition of Infographic Friday. Today’s content comes to us from Revel Foundry regarding customer experience and loyalty. While …

Customer Experience

How Teams Can Turn a Headline into Weeks Worth of Fan

By Wilshire Axon Sports In Industry Insights and Trends, Mobile, Sports Marketing

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Content is easy to come by during the season. Every day …

Sports Industry

Facebook vs. YouTube: A Look at the NFL's Split Programming Strategy

Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other …


Five Trends Shaping the Future of Sports

Young fans are a key demographic for many sports teams. | Reuters/Beck DiefenbachDuring the second annual Stanford Graduate School of Business Sports …

Minnesota Vikings creating technology infrastructure to match the scope of big stadium

As the concrete-and-steel behemoth that is the new stadium overtakes the eastern end of the downtown Minneapolis skyline, a similarly ambitious …

Minnesota Vikings

Dodgers, 49ers show that more technology isn't always better

This story appears in ESPN The Magazine's May 25 Pitchers Issue. Subscribe today!

ON APRIL 13, the Dodgers beat the Mariners 6-5. The game was an extra-inning thriller, but 70 percent of Los Angeles couldn't watch it on TV: Because of a pricing dispute between cable providers, Dodgers games have …

Los Angeles Dodgers