Shane Harmon

7,276 Added | 1 Magazine | 4 Following | 4,874 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Twitter: @ShaneHarmon. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

The Cubs Just Ended Baseball’s Analytics War

<i>“First they ignore you, then they laugh at you, then they fight you, then you win.” — </i><i>Mahatma Gandhi, maybe</i><p>The Great Analytics War ended at 48 …

Baseball

Here’s why ESPN had mass layoffs today

Short version: Costs are up. Subscribers are down.<p>Why did ESPN let go of 100 of its writers, reporters and on-air staff today?<p>The programmer, which has around 8,000 employees, says it’s making the moves as it adapts its mix of TV and digital programming to the Twitter/Facebook/Snapchat age.<p>“Our …

Apple TV

IOC President unsure whether e-sports should be in the Olympics

International Olympic Committee president Thomas Bach remains uncertain about the possibility of e-sports becoming an Olympic sport, he tells …

Olympics

Stadium deals, corruption and bribery: the questions at the heart of Brazil’s Olympic and World Cup ‘miracle’

The two mega-events were framed as a reason for Brazilians to be proud of a modern and forward-looking country; instead the economy has been shattered and a supreme court investigation keeps unearthing unsavoury allegations<p>With their hands up in the air, ministers, four-star generals and …

Corruption

SunTrust Park Filled With Tech For Atlanta Braves Fans, Offering Something For Everyone

ATLANTA — SunTrust Park hosted its first regular season game to a sold-out crowd of more than 41,000 as the Atlanta Braves beat the San Diego Padres …

Baseball

What you need to know about sports marketing in 2017 and beyond

What is sports marketing in 2017/18?<p>"Sport is now the only potential discipline where you can engage very high numbers of people. It still provides …

Digital Marketing

Luxury housing marks the latest trend in stadium amenities around the country

Real Estate<p>Photo Gallery: New housing caters to sports enthusiasts<p>By the time it’s completed in 2019, the new stadium complex for the National …

Housing

Let's Play Ball: Sports Sponsorship Hits And Misses

Many of you know that I am a bit of a sport sponsorship snob. Having worked for two of the biggest global sports sponsors, and been closely involved …

Advertising

The #1 Source of Unrealised Revenue by Sports Teams Today

It’s almost impossible to go to a live sports event and not post about it on social media, with so many taking advantage of the occasion, should …

Advertising

English football embarks on a new era as the FA's first marketing push thrusts it into the spotlight

If England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be …

English Football

Live Nation CEO calls effort to regulate online ticket marketplace unrealistic

The chief executive of the world’s largest live-event and ticketing company says it is unrealistic to think that legislation to fight digital scalpers and ticket price-jacking – which Ontario is currently mulling – will give fans fairer access.<p>“As long as the market’s gigantic, you’ll have …

Canada

Moneyball: was the book that changed baseball built on a false premise?

Scarcely a week goes by without some franchise being credited with successful use of Moneyball statistics – but is Michael Lewis’s book all it’s cracked up to be?<p>We now know virtually everything about Moneyball except one thing. Is it real? The book, of course, and the hugely popular movie with …

Baseball

The changing face of the consumer

<i>Richmond’s chief customer officer Cain Liddle looks at the changing approach to building a consumer base to underpin and grow club revenues.</i><p>The …

C-suite Leadership
Social Media

‘Now’s the time to be a Cubs fan’: Professor on what supporting the Cubs does to people’s brains

CHICAGO — After years of losses, they still believe — and last year, Cubs fans were finally rewarded for their undying faith with a World Series win. …

Major League Baseball

How fans watch sports

<b>This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article,</b> …

Sports Industry

Manchester: a city united by sport

When Zlatan Ibrahimovic scores for United or Sergio Aguero scores for City, one half of Manchester roars while the other half groans. Yet with every …

Manchester

MLB players are launching a new social network just for their fans

It’s no secret that celebrities and athletes use social networks like Twitter, Facebook and Instagram to interact with their fans. But with all the noise on these platforms, it’s not always the easiest to engage on a deeper level. At least that’s what MLB players think.<p>So the Major League Baseball …

Social Media

Portland Timbers use Zipwhip to Let Fan Voices be Heard

15,000 season ticket holders pack Providence Park every home game to cheer on the Major League Soccer’s Portland Timbers. Behind the acrobatic moves …

Soccer

6 Tips for sports sponsorship & game operations success

Teams can keep sponsors happy by investing in creative and making sure their game ops are well executed.<p>1. Create new inventory to entice …

Baseball

As TV and digital viewing habits evolve, MLS looks to stay ahead of the curve

My days watching Major League Soccer date back to the inaugural game in league history.<p>I watched Eric Wynalda’s goal in the inaugural game from the …

Soccer

#Sportsbiz must drive a data revolution (or let Facebook do it)

The business of sport is faced with a choice. Adapt to meet the needs of a more sophisticated and demanding generation of fans (who, for the sake of …

Facebook

The Portland Trail Blazers Score ROI with Facebook Advertising

April 17, 2017<p>Share this content:<p>How the professional basketball team uses data and segmentation to target the right fans<p><i>Photo source: The Portland</i> …

Digital Marketing

Atlanta Braves' New Stadium Is a Disaster for Taxpayers and Fans

More on that in a moment.<p>First, let's keep in mind that none of this would be possible without Cobb County, Georgia, taxpayers kicking in more than …

Yankee Stadium just got a makeover as Instagram forces a major change in the baseball industry

The tradition of baseball is changing rapidly — and Yankee Stadium is among those leading the way.<p>On Monday, New York Yankees fans can see the newly remodeled stadium that includes social gathering areas, a play area for children, and an amped-up food menu.<p>The remodel is a response to younger …

New York Yankees

SunTrust Park Takes Big League Hospitality to New Heights

Major League Baseball depends on both a love of the game and a love of the ballpark. With 82 regular season engagements a year, each team and its …

Welcome to Atlanta, where the marketers market: Inside SunTrust Park, the Braves’ stunning new stadium

COBB COUNTY, Ga. — SunTrust Park, the still-under-warranty home of the Atlanta Braves, presents a simple truth: you can have one hell of a fine time …

Baseball