Shane Harmon

@shane_harmon | 1 Magazine | 4,783 Articles | 2,461 Followers | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Director @ANZchamps. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

Who's Making Money in SEC Football?

Is your team turning a profit in its athletic department? Is it spending in line with its revenue? Could this have any effect on performance on the field? Thanks to a federal statute requiring all colleges and universities that receive Title IV funding (federal student aid) to report the financials …

Social media bans may violate college athletes' First Amendment rights

This story appears in ESPN The Magazine's September 14 New Orleans Issue. Subscribe today!

COLLEGE IS A petri dish for self-expression, a place where students can communicate in new, complex and occasionally boneheaded ways -- unless they play sports. In recent years, a number of programs have …

Social Media

Melbourne Etihad Stadium branding rights up for grabs

Each area is thought to be available for lease for between $500,000 to $750,000 a year. Photo: Scott Barbour

Sport fans arriving at Melbourne's Etihad …


How FC Barcelona got smart: The tech project that's revolutionising the club from stadium to parking

In the world of football, transfer prices and sponsorship deals make headlines. The lean startup methodology, a model for startup companies entering …

Spanish Football

How Roger Goodell became the most powerful man in American sports - The Washington Post

This article was updated Thursday with the news of a U.S. District Court judge’s decision nullifying Tom Brady’s suspension and the NFL’s appeal.

early in 2013, former National Football League commissioner Paul Tagliabue traveled from Washington to New York to meet with his successor, Roger …


A brand full of win

We see it at Wimbledon and at the U.S. Open. Sporting events are a chance to reach fans at an emotional level, but new technologies mean marketers …


Building a Better Athlete With Big Data

Stephen Smith, founder and chief executive officer at Kitman Labs, explains the company’s use of big data to predict and prevent sports injuries. He …

Big Data

The Dichotomy Of Business And Basketball Operations: A Tech Case Study In Sacramento

As details are revealed on Sacramento’s state of the art plan to make the arena’s patrons’ experience something out of a Silicon Valley laboratory,

Business Intelligence

When sports venues offer mobile ordering, sales rise

Based on data from MasterCard’s mobile-ordering app.

The ability to order food from your phone inside a stadium isn’t a new idea. Companies have attempted to create apps for in-stadium mobile ordering since at least as early as 2011. But none have really nailed it.

In May 2013, Entrepreneur wrote …

Dunkin' Donuts

Changing the Game: How Smartphones are Impacting College Football Fandom

These stats demonstrate the profound impact mobile devices are having on college football viewership habits. I have highlighted a few of the trends I …

College Sports

Stadium Wi-Fi the connection between fans and social media

Ruckus Wireless installing Wi-Fi in the American Express stadium in the United Kingdom. Wi-Fi in stadiums is a growing trend. (Ruckus Wireless)

Alexa …


6 key stadium technology learnings from the 49ers and Levi’s Stadium

As part of my recent trip to San Francisco for SEAT Conference 2015, I was lucky enough to visit Levi’s Stadium, the new home of the San Francisco …

Robert Scoble

NFL extracts a high price for its intangible benefits

Economic gains from having a team are small or non-existent


Shute Shield TV a winner for rugby broadcast entrepreneurs

Nick Fordham and John Murray remember just how close their dream of being sports broadcasting entrepreneurs came close to crashing down.

Earlier this …

Entertainment Industry

Live Sports No Longer TV’s Holy Grail in U.S. as Ratings Peak

Sports broadcasts -- long viewed by the entertainment industry as a way to lure viewers and ad dollars -- are losing some luster.

American media …


Defining An Equilibrium Secondary Market Pricing Structure

Blog Posts

Troy Kirby · August 31, 2015

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Several variables go into the secondary market, and how each ticket is priced, on average for a show. But in …

Why You Can't Afford to Bench Your Data This Season

As far as brand loyalty goes, college sports have got it pretty good.

With few exceptions, the marketers behind most consumer brands live a constant …

Sports Industry

How You Watch Sports Is About to Change Forever With Virtual Reality

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We live in an era of unprecedented global interest in live sports.

The 2015 Cricket World Cup quarter final between India and Pakistan drew an …

Virtual Reality

Clippers target OTT distribution instead of a traditional cable package

(Kirby Lee – USA TODAY Sports)

The Clippers could be making a bold decision, turning down a $60 million per year offer from Fox Sports’ Prime Ticket …

Smart TV

Harbaugh acted like a jerk, but Brent Harris basically works for the Ravens

In 28 seconds of a halftime interview Saturday night, Ravens coach John Harbaugh reminded me and thousands of others how rude and arrogant he can …

John Harbaugh

How MLB walk-up music became a designated hit

Walk-up music -- the unofficial soundtrack of the baseball season -- didn't begin with the Philadelphia Phillies in 1994. But longtime Philadelphia publicity director John Brazer's "Lenny Dykstra" moment is an interesting marker on MLB's musical timeline. Brazer was responsible for the music played …


6 key stadium technology learnings from the 49ers and Levi’s Stadium

As part of my recent trip to San Francisco for SEAT Conference 2015, I was lucky enough to visit Levi’s Stadium, the new home of the San Francisco …

Robert Scoble

The Patriot Way Of Embracing Analytics And Technology: Q&A With Jessica Gelman

The upcoming NFL season will include a couple of groundbreaking performances on the field. Notably, Sarah Thomas as the league’s first female …


Sports league keeping an eye on Periscope, Meerkat

As Floyd Mayweather Jr. and Manny Pacquiao met in a Las Vegas ring in May, another fight was being contested around the world.

Instead of paying Showtime and HBO $89.95 to $99.95 to watch Mayweather beat Pacquiao or hundreds or thousands of dollars to get a ticket to the fight, viewers found a …


'Miami Vice' look for Heat remains fantasy for the moment

So what do you get when you combine Miami Heat and Miami Vice? Fantasy. Pure fantasy. That, of course, hasn't stopped Heat owner Micky Arison when it …

Miami Heat

The Pioneering Technology In Sport: The Internet of Things

Each rugby game produce two million rows of data, equivalent to more than 1,400 actions (tries, conversions, tackles, passes and so on) per game. …

Internet of Things

Why protecting fans is complicated

We've all seen this too many times.

The foul balls hurtling over the dugouts. The shattered bats gyrating into the seats.

The innocent people -- women, kids, grown men -- crumpled over in pain. Blood streaming. Medical crews sprinting in their direction.

Baseball games grinding to a halt. Players' …


Steve Ballmer rejects $60M offer so he can stream Clippers games

Steve Ballmer, the owner of the Los Angeles Clippers, has turned down a $60 million a year offer for local TV rights and is forging ahead with a plan …

Steve Ballmer

Swans' surge drives new AFL club membership record -

Every year, AFL fans commit to their club to show the passion and loyalty for their favourite players

THE SYDNEY Swans have led the AFL's growth in …


Why won't the Falcons and Braves reveal their stadium sponsorship costs?

Why won’t the Falcons and Braves reveal their stadium sponsorship costs?

When it comes to stadium-naming rights, the Falcons and Braves speak loudly …