Shane Harmon

1 Magazine | 6,242 Articles | 4,659 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

User Auth: Attributes of authentic influencer partnerships

Each day, a handful of articles and blog posts hit my inbox containing information about the phenomenon of ‘influencer marketing.’ Think pieces about …

Marketing

Athletes Are Brands, Too: Q&A with Adidas' Michael Ehrlich

Athletes Are Brands, Too: Q&A with Adidas’ Michael Ehrlich<p>Posted at 14:37h in Analysis by Jared Nelson<p>Earlier this week, opendorse caught up with …

Adidas

Here's How Oracle Wants To Change Sports

The first thing that comes to mind when you think of Oracle is database. And if you want to know why Oracle extended its presence from database to sports you could do no better than asking Mike Webster, Senior VP of Oracle Hospitality.<p>I soon learned that Oracle’s foray into sports is actually a …

Oracle

How the LA Dodgers Connect with a New Generation of Fans - &THEN16

Blog - July 27, 2016 - BY Eric Schaal<p>Any business founded in the nineteenth century should expect its share of challenges connecting with the …

Los Angeles Dodgers

Baseball Made A Killing On MLBAM Tech Sale To ESPN And NHL

Major League Baseball’s 30 teams invested a total of $77 million in MLBAM 16 years ago. The sport’s digital and media arm is now worth north of $15 billion and it’s tech business alone is valued at more than $3 billion.<p>The challenge for baseball was how to monetize MLBAM without losing control. …

NHL

Consumers' global mindset ahead of the 2016 Olympics

Founded in the late 19th century, the Olympic Games were meant to bring the world together for a little friendly competition – to celebrate athletic …

Olympics

Rule 40 and the Olympics: A sponsorship blackout period

If you were on social media on Tuesday night, you may have seen a number of Olympic athletes plugging their sponsors.<p>American steeplechaser Emma …

South America

Mobile 'a behaviour not a tech' now central to sports marketing

The use of mobile has evolved into a behaviour in its own right that is becoming increasingly central to people’s enjoyment of sports, the head of …

Business (Australia)

Five interesting ways tech is being used in sports

Sky sets new financial records

Pan-European pay-television broadcast group Sky has today (Thursday) reported a record full-year operating profit of £1.558bn (€1.86bn/$2.05bn), …

Ireland

SeatGeek Breaks The Ticketing Mold With MLS Partnership

Sponsorship Buddy's Take:<p>1. This type of partnership seems to be a great fit for a league that currently sits on the outside looking in, in terms of …

Mold

How a Hollywood Talent Agency Won Big With Sports

<i>Following are excerpts from the book “Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency,” by James Andrew Miller, to be published on Aug. 9 by Custom House, an imprint of William Morrow.</i><p>Creative Artists Agency, dominant for decades in the entertainment business, stepped into the …

Entertainment

Meet Dennis Crowley, the Tech Entrepreneur Who Wants To Shake Up the US Soccer World | VICE Sports

When the Kingston Stockade take the field in a semi-pro soccer game, it looks like, well, a semi-pro soccer game. The level, the vibe, the surroundings, all of it is just about what you'd expect.<p>But this team isn't quite like the others. Sure, players are trying to win games and further their …

Major League Soccer

Why Las Vegas Needs To Look Hard At The Billion Dollar Esports Business

More than $590 million will be wagered on esports competitions through cash gambling sites in 2016 with 93% of the wagering taking place through esportsbook betting, which is akin to traditional sports betting. It is similar to wagering on the outcome of a match between two professional sports …

eSports

United and City pay price of chasing global riches with Beijing fiasco

Chase the dollar or chase bespoke, ideal preparation for the new season? This is the question fans of Manchester United and Manchester City may ask following the fiasco of Monday’s derby in Beijing being called off less than six hours before kick-off, and the less-than-perfect conditions often …

Manchester United FC

Owner Steve Ballmer shares his vision for an online streaming service run by the Clippers

Reports surfaced last month revealing how Los Angeles Clippers owner Steve Ballmer and his team are considering a new digital video service that …

Steve Ballmer

Twitter links with Sky Sports to show Premier League highlights

Twitter has signed a deal with Sky Sports that will see Premier League highlights and goals appear on the social media site for the 2016/17 season.<p>As part of the agreement, Twitter users in the UK and Ireland will be able to see video clips of key moments and goals from all games broadcast by Sky …

Twitter

USOC sends letter warning non-Olympic sponsor companies

As the Olympic Games approach, the tension between athletes and non-sponsors with the United States Olympic Committee and the International Olympic …

International Olympic Committee

MLS Moves to Open Its Ticket Markets, Unlike the Rest of Sports

Major League Soccer is making it easier for fans to buy tickets.<p>Together with SeatGeek, MLS is creating an open ticketing network that will let …

Soccer

The Other ‘Moneyball’: Using Analytics to Sell Season Tickets

Some sports analytics experts parse data looking for ways to help a team win on the field. But baseball is a business, too, and data analyst Diny …

Analytics

How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential …

Iceland

In China's Quest to Conquer World Soccer, Fans Are Feeling Left Behind

In China, investors hold all the cards.<p>Big money signings and investments in storied European clubs, and the backing of a president who is an avid soccer fan: things should be looking up for millions of Chinese supporting the “beautiful game.”<p>Not so, say some long-time football enthusiasts like …

Soccer

Signs of the times | The secrets to designing a successful sports logo

<b>THE AVERAGE RIGHTS-HOLDER</b> could be forgiven for approaching the creation of a new logo or the prospect of redesigning a team badge or crest with …

Branding

Hit the Sports, Jack: How Returning Twitter CEO is Claiming Professional Sports

When Jack Dorsey returned to the realm of Twitter this past October, little knew of his intentions on how he was going to begin reviving the popular …

Social Media

Twitter Aims to Be a Digital Watering Hole for Sports Fans

Twitter Inc. is fast turning into a digital hangout for sports fans, striking deals with Major League Baseball and the National Hockey League to host live video of games.<p>The social media company on Monday said the package will include live streams of one out-of-market MLB and NHL game once a week. …

Sports Fans

Solutions, Specificity, and Shift - SEAT Conference 2016

The Economic Impact Of Charlotte Losing NBA All-Star Game, And Potentially Super Bowls Due To HB2

Beyond the social statement that NBA Commissioner Adam Silver made by pulling the league’s All-Star Game festivities out of Charlotte, there are economic implications, and more.<p>The NBA withdrew the league’s jewel event after North Carolina governor Pat McCrory signed the discriminatory House Bill 2 …

Homophobia

The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Bill Simmons

The Battle Over Olympic Hashtags

Yesterday, there was an article posted on AwfulAnnouncing.com that discussed how the USOC is trying to prevent non-sponsors from using the “official” …

Olympics

Fan advisory council provides insight

The game day experience at Heinz Field is about more than just the action on the field, and while the team works hard each year to improve everything …

Think tanks