Shane Harmon

1 Magazine | 6,427 Articles | 4,757 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

Ratings Deflategate: Why the NFL is down this season

<b>New York (CNN) —</b> The NFL is the biggest ratings powerhouse on TV, but so far this season even the mighty football league has found itself watching its ratings fall.<p>Through the first two weeks of the regular season, the league's premiere game, NBC's "Sunday Night Football," is down 12% in viewership …

Football (U.S.)

Soccer’s high tech future

Soccer is changing with the adoption of goal line technology and eventually the video assistant referee, but tech is also impacting how we watch.

Soccer

Utah football: Growing program turns focus to fan experience

Weston Kenney/Deseret News<p>By | Posted Aug 8th, 2016 @ 10:17am<p>SALT LAKE CITY — University of Utah football has been a part of my life since I can …

University of Utah

Vikings announce new startup accelerator with new state of the art stadium

The Minnesota Vikings are among the growing proliferation of professional sports teams realizing the benefits of incorporating new and innovative …

Startups

When Properties Rebrand, Sponsors Take Notice

Science

How Manchester City's partners are fueling the club's innovation drive

“We want to be more innovative, more creative and we want to be the first,” says Danny Wilson, director of operations at Manchester City. It’s a bold …

Innovation

Is The NFL Using Twitter As A Digital Guinea Pig?

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Guinea Pigs

The NBA's Six Year, $250 Million Data Deal

The National Basketball Association has entered into a multi-year partnership with sports data company Sportradar and advanced statistics firm Second Spectrum. Sources have indicated that this data-driven deal between the NBA and the aforementioned companies is reportedly worth in excess of $250 …

Basketball

Why Sporting Kansas City Is Fan Magic – Like Hogwarts for Sports

Children’s Mercy Park is something like Kansas City’s Hogwarts, because it’s home to Kansas City’s Major League Soccer club Sporting Kansas City. …

Sporting Kansas City

Los Angeles 2024 revises masterplan for Olympic bid

The Los Angeles bid committee for the 2024 summer Olympic and Paralympic Games has revised its plan for the event by adding new venues and outlining …

Los Angeles

Atlanta United don't play their first game until 2017, but they're already plenty bold

We don’t know a lot about Atlanta United yet — mostly because the team won’t start playing until next year — but one thing is becoming increasingly …

Atlanta

Why Samsung's Olympic sponsorship was a success - and McDonald's wasn't

Back in February 2014, Samsung recruited a few famous faces to act as mentors in a hunt for talented people who could use its technology to launch …

Olympics

Fan Matters: How's The Food? | Mercedes-Benz Stadium

Fan Matters: How’s The Food?<p>Sep 14, 2016 All Stadium News, Fans First<p>A Mercedes-Benz Stadium Blog by Mike Gomes, SVP Fan Experience<p>Recently we took …

Food

European Summit

Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals

Ambush marketing seems to be a growing trend at every major sporting event these days.<p>The official sponsors pay big money to sponsor a competition, …

Coca-Cola

Why Snapchat could beat Twitter in the NFL social content war

On Thursday, Twitter will live-stream an NFL game for the first time ever. Football fans can watch the New York Jets play the Buffalo Bills on …

Snapchat

Orlando City sell out season tickets for new stadium

Orlando City continue to stake their claim as one of the success stories of Major League Soccer. Their new stadium is still under construction and …

Orlando City SC

At long last, NFL action returns to Los Angeles

LOS ANGELES – The National Football League is back in Los Angeles, so that means Matthew Gunn has to make the beer run.<p>Throughout his entire adult life, Gunn has been a displaced Denver Broncos fan, wearing the foreign orange and blue while living in a city illuminated by stars except for the one …

Los Angeles

How eSports could alter the future of the NFL, NBA, more

There are plenty of professional athletes who play video games, but are gamers athletes?<p>Perhaps not in the classical sense, but in the world of eSports, that may be how they are regarded by ever-growing legions of fans. They don’t get timed by coaches in the 40-yard dash, but if you’re playing <i>Dota …

eSports

What Makes a Sports Brand Great?

The NFL really matters for stocks. Here's why

As a new season kicks off Thursday night, are you thinking it would be nice to see your company's name on the big board of your local NFL team's …

Procter & Gamble

How brands can feed the appetite of the 24 hour sports fan | Marketing

Netflix bingers don’t know how good they have it. Unlike their sports-watching peers, they can access a mind-numbing amount of drama, documentary or …

Why are we fans?

We invest so much emotion, love, passion, and time into our favorite sports teams. Why do we do it? Why are we fans?<p>Sometimes being a fan hurts and sometimes it can cause people to do things that seem strange, irrational, or unreasonable. So why do fans of even the most disappointing teams keep …

New York City

Twitter Faces Crucial Test With Live NFL Broadcasts

Thursday night’s matchup between the New York Jets and Buffalo Bills has more at stake than two old foes’ bragging rights. The football game is a crucial test for Twitter Inc., which is streaming the broadcast as part of an urgent revival effort by Chief Executive Jack Dorsey to regain support from …

Twitter

What ESPN's App Crash Tells Us About America's Fantasy Football Obsession

It seems people are becoming increasingly interested in disassociating themselves from the reality they've been handed. The rise of virtual reality, the prospect of wearing headsets that can transport us to malls, mountains and distant planets, or even online dating via holograms that eventually …

Fantasy Football

Rams' TV ratings in L.A. this year lower than in St. Louis opener last year

Did Los Angeles Rams fans not expect much out of their team in the season opener? Or are there Los Angeles Rams fans to begin with?<p>The Rams’ …

TV
Atlanta

For the 2016 Season, the NFL Turns Up New Wireless Communication, Virtual Reality

Now that football has returned for the 2016 season, the National Football League and its teams have <b>introduced an array of cool, new technology for</b> …

Minnesota Fans Welcome New Stadium, New Digital Game Day Experience

Digital Transformation<p>Ken Martin - September 15, 2016 - 3 Comments<p>When the Minnesota Vikings take on the rival Green Bay Packers this weekend, it will mark the first-ever NFL game at the brand-new U.S. Bank Stadium. The Vikings and their passionate fans are excited to usher in a new age of football …

Cisco Systems

Fox Sports is bringing virtual reality to live college football

When the Ohio State Buckeyes take on the Oklahoma Sooners this Saturday night, Fox Sports is giving fans the chance to experience the game as if they …

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