Shane Harmon

7,356 Added | 1 Magazine | 4 Following | 4,943 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Twitter: @ShaneHarmon. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

Young Fans Are Still Consuming Sports On Cable TV

Despite doomsday reports of people snipping the cable cord, a new study shows sports fans are still turning to traditional live TV to watch games and …

Televisions

NFL's first six weeks sees viewership drop

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>The NFL averaged an audience of 15 million people for the first six weeks of the season, which is about 8% lower than the roughly 16 million viewers that tuned in during …

Televisions

NFL Losing Viewers At Alarming Rate But Faces Limits On Its Response

Last year, the NFL lost about a million regular-season viewers versus the 2013 and 2014 seasons. It represented about a 6% fall-off ― enough to be easily noticed and maybe even cause a little concern, but it could be written off as a one-year blip.<p>Last year’s seepage has turned into a major break …

NFL Players Association

Esports and Media: How Should the Two Interact?

Should media access to players and post-match press conferences be mandatory at major esports events? The ongoing question was brought up by former …

eSports

"ON THE DRIFT": COULD THE SPORT OF KINGS BECOME THE SPORT OF PAUPERS?

<b>As the nation’s attention turns to the Spring Carnival, Gemba Group research highlights the youth problem that could cost the racing industry millions</b><p>…

FIFA World Cup

How Gary Vaynerchuk Plans to Take Over the NFL

Teenage fans scream their names from the stands, but the Vaynerchuks aren’t NFL linebackers. Hell, they’re not even owners (yet). They’re just two …

Gary Vaynerchuk

How Instagram Aims To Change The Face Of Athlete Media

NEW YORK — Tennis icon Serena Williams is casually chatting about how she’s afraid of sharks. Golden State Warriors sharpshooter Stephen Curry is …

Sports Technology

As NFL Wobbles, Is This Baseball’s Time?

It may not be the TV ratings bonanza of Los Angeles vs. New York, but Dodgers-Astros has its upsides, too<p>By<p>Jason Gay<p>A World Series of insufferable coastal elites (like yours truly) will not happen, spoiled by the Houston Astros, who sent the New York Yankees stumbling home to their cats Saturday …

Baseball

Ticketmaster is taking NFL ticketing digital

The football ticket is about to go paperless. As part of a multi-year contract extension between The National Football League and Ticketmaster, the …

NFL

'The Moneyball of Sports Sponsorship': How behavioural economics could help both brands and teams find better value

Having popularised the term Moneyball with his book on Billy Beane’s pioneering use of baseball statistics at the Oakland Athletics, author Michael …

Behavioral Economics

NFL goes long with Ticketmaster

Ticketmaster will retain its title as the preferred primary ticketing partner for the NFL, and will continue to power the league’s resale …

Sports Technology

How Premier League club websites are changing: A Swansea and Stoke case study

<b>The football season is well and truly under way and very happy am I.</b><p>If you're a football fan or a fantasy football obsessive, you'll be more than …

English Premier League

Economic benefits of NFL stadium boom are 'vastly overblown'

Perhaps you saw the many mocking social media posts last weekend pointing out the rows and rows of empty seats at the LA Rams and LA Chargers games …

Oakland Raiders

Premier League giants go hunting for a bigger slice of the pie ... and it will harm the game

When the English Premier League was founded in 1992, clubs agreed an egalitarian system for distributing Sky TV money. Skip forward 25 years, and …

English Premier League

Here Are The 2017 MLB Prime Time Television Ratings For Each Team

<b>UPDATED</b><p>Major League Baseball continues to rank #1 on television in the local markets where teams play , according to prime time ratings and viewership totals.<p>With the 2017 regular season complete, Nielsen Media data for the 29 U.S. clubs by way of FOX Sports showed 12 regional sports networks rank …

Toronto Blue Jays

2017 J.D. Power Fan Experience Study

<b>COSTA MESA, Calif.: 16 Aug. 2017</b> — Major League Soccer or National Hockey League teams perform highest in 10 of the 11 markets included in the J.D. …

Major League Soccer

Disney’s Big Bet on Streaming Relies on Little-Known Tech Company

For two days in late June, Disney’s board of directors gathered at Walt Disney World in Florida to wrestle with one topic: how technology was disrupting the company’s traditional movie, television and theme park businesses, and what to do about it?<p>The most startling presentation came from Disney’s …

Televisions

How global sports brands like Real Madrid are learning to think like digital media companies

Real Madrid<p><b>Sports franchises like the Chicago Bulls and Real Madrid are increasingly thinking of themselves as digital media companies.</b><p><b>They are prioritizing social content, specifically digital video in an attempt to expand their monetization opportunities.</b><p><b>Both the Bulls and Real Madrid, for</b> …

Digital Media

New Research: Stadium Naming Rights

It’s all good!<p>Rest assured, potential corporate sponsors—over half (51%) of sports fans have positive feelings toward stadium naming rights. 34% of …

Identity

Apple hiring editor to curate live sports content, developing AR technology for MLB

Apple is making a push into the sports world on multiple fronts, posting a job opening for a sports editor “to lead content curation and programming …

Apple TV

Boston’s five sports teams launch public service campaign opposing racism

Tommy Harper is still haunted by the racism he endured as a Red Sox player and coach nearly a half-century ago, when he says epithets rained down on …

Racism

NFL ticket sales plummet 17.9%

The National Football League is feeling the impact of the "Trump Effect."<p>Ticket sales since he called on team owners to fire players who take a knee …

PlayOn

Fans Still Want NFL Tickets, Despite What President Trump Says

President Donald Trump’s call for an NFL boycott may have led some fans to turn off their TVs -- football’s ratings have been mixed so far -- but …

Donald Trump

Are NFL Stadium Naming Rights Worth It? – Front Office Sports

Data suggests that beauty is in the eye of the beholder.<p>Over the last several years, we have heard companies announce sponsorship of an NFL team’s …

Mercedes-Benz Stadium

How the BC Lions are Using AR and 360º Video to Drive Fan Engagement

“Our production partner Perspective Films came to us with some pain points related to submitting content to some of the eco-systems (example: …

Augmented Reality

Times Q&A: Clippers owner Steve Ballmer shares his thoughts on Chris Paul, the Inglewood arena and more

Clippers owner Steve Ballmer is a visible presence at most of the team’s home games. He’s animated, vocal and seems to take every point personally. He doesn’t speak to the media very often, but here, in a wide-ranging interview with The Times, he addresses many of the topics that Clippers fans want …

Steve Ballmer

PwC’s Sports Survey 2017: Sports – the most disrupted of all industries

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Breaking Down Amazon's First Thursday Night Football Stream

A week ago, Amazon live streamed the first of 11 NFL regular season games to its Prime members as the Green Bay Packers trounced the Chicago Bears. …

Streaming

7 things the sports marketing industry is obsessing over right now

"You at Leaders?"<p>It’s a question that gets asked each October, when the marketing industry meets the sports business at Leaders in Sport, a week-long …

ECB

We are wrong about millennial sports fans

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.<p><b>Many sports executives fear</b> that …

Millennials