Shane Harmon

1 Magazine | 5,824 Articles | 4,243 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

The authentic > the aesthetic

Kobe Bryant

Great example of how new style of communication can acquire new fans!

<b>COOL THINGS</b><p>This is something special, something nobody could expect. And they put it in context. What happened? They created a story (again, a great …

Basketball

Rutgers Football Marketing Strategy For Season Tickets Misses The Mark

I wanted to reach out to you and welcome you to the New Era on behalf of Rutgers Football! As you new personal account executive I want to make sure …

Penn State Nittany Lions

Snapchat Scores Unprecedented Deal With NBC to Showcase Olympics

The Olympics are coming to Snapchat. The app scored a deal with Comcast Corp.’s NBC to show highlights from the 2016 Summer Games, the first time the …

Snapchat

Identity Crisis

Pierce NuddBlockedUnblockFollowFollowing<p>Identity Crisis: Pulling eSports Off Its Own Sword<p>Professional gaming needs a new moniker, one deserving of …

Identity Crisis

This Company Lets Sports Fans Know If a Stadium Ran Out of Hot Dogs

Order merchandise and prepay parking passes with VenueNext’s mobile app.<p>For their NFL Draft party on Thursday, fans of the Minnesota Vikings won’t just be hoping their team picks an apt player for the upcoming season.<p>They’ll be able to enter the party through digital tickets on the Vikings official …

San Francisco 49ers

NBA team owners propose $1 billion plan to attract U.S. pro soccer to Detroit

DETROIT (Reuters) - Two professional basketball team owners on Wednesday announced a $1 billion investment plan to attract a Major League Soccer …

Detroit

And now, the documentary on the Dodgers TV situation: 'Moneyball Too'

<i>A free screening of "Moneyball Too" is available until 9 p.m. PT Thursday at https://youtu.be/h3_dQBbmxjg</i><p>I'll confess that I'm coming around on this television blackout. I now think it must be a good thing. After all, the Dodgers lead baseball in attendance, have a clubhouse full of stars and …

TV

Twitter CEO says ‘almost every sports league in the world contacted us’ after inking NFL deal

GeekWire Illustration. Photo via Flickr/Goldberg.Twitter’s new NFL streaming deal is just the start of the company’s foray into live video …

Twitter

Why Microsoft invests in sports: Marketing chief says 'it's about people's passions'

If you’re a sports fan, it’s likely you’ve seen Microsoft’s branding at some point in the past few years.<p>Highlighted by its huge sponsorship deals …

Microsoft

Is live-streaming a ticking time bomb for sports broadcasters?

Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks.<p>To continue reading this article you …

TV

What Happens When Baseball-Stats Nerds Run a Pro Team?

IN 2015, the Sonoma Stompers, the team with one of the lowest payrolls in the Pacific Association, a professional baseball league near San Francisco, did something desperate: It handed its baseball-operations department to a couple of stat-savvy writers with no baseball-management experience, Ben …

Statistics

MLB's Advanced Statcast Is Bringing New Records And Excitement To Baseball

Few sports have embraced technology in the way that baseball, America’s unwavering pastime, has somewhat surprisingly done. From special tape on bats …

Statistics

Leigh Steinberg, who inspired 'Jerry Maguire,' returns from depths with likely NFL draft first-round pick Paxton Lynch

View slideshow<p>By RYAN KARTJE / STAFF WRITER<p>NEWPORT BEACH – Three weeks after the sixth anniversary of the day his new life began, the world’s most …

NFL Draft

Paying to get the best seats in the sport stadium

<b>As the latest touches are being put to the playing surfaces of the tennis courts at Wimbledon, so the finishing strokes are also being applied to the</b> …

United Kingdom

Baseball’s regional sports network gravy train could end

Most Dodgers fans outside downtown Los Angeles can’t find a cable-TV provider willing to carry games produced by team-owned SportsNet LA. The problem …

Entertainment

'Is this cool?': How NBC uses social to amplify the NHL playoffs

It’s three full hours before the puck drop between the New York Rangers and Pittsburgh Penguins for game four of their 2016 Stanley Cup Playoff …

Advertising

Where might MLB expand? These cities make sense

<i>Get all of Jay Jaffe’s columns as soon as they’re published. Download the new Sports Illustrated app (iOS or Android) and personalize your experience</i> …

Cities

Virtual Season Tickets poised to change sports world

Team owners are asking their business operations executives where the next streams of revenue will come from. There are no easy answers.<p>The huge …

Apps

I Have An Idea... Stop Talking About Millennials

<i>“The fact is that people are good. Give people affection and security and they will give affection and be secure in their feelings and their</i> …

Generation X

Twitter is Abusive and Declining, But Still Dominates The Sports Media

I wrote about Twitter in 2014. The upshot of that piece: Twitter was a vital sports media tool, with serious issues for both the individual and the …

Sports Media

Pay Disparity in U.S. Soccer? It’s Complicated

The core fact is not in dispute: The players on the World Cup-winning United States women’s national soccer team earn less money than their counterparts on the men’s national team. After that truth, things are muddier. How much less? How can that be fair? And most important: What is being done …

Soccer

Sport of the Future is Here

Sport of the Future is Here<p>When I was a pre-teen kid, some 20 years ago, I remember watching movies that would show the world of future. I very much …

Winter Sports

NextVR Disrupts an Industry and the Future of Fandom

If there is one skill that successful business people — from highly profitable entrepreneurs to the savviest investors — have in common, it’s <i>the</i> …

North American Soccer

A tech startup plans a revolution with the first fan-run sports franchise

Nine years ago, Grant Cohen sat in an East Village bar -- the kind of bar, he says, that stops charging once you make it past rounds six and seven -- gulping down cold beer to stave off the sticky summer air. A Yankees game blared in the background. At some point during those opening rounds, Cohen …

Sports Science

What I learned from following pro athletes on Snapchat

The lives of the sportspeople. What are they really like? For years social media has offered the promise of an answer to this question, but the results have been mixed. Sportspeople active on Instagram, Facebook and Twitter fall into two camps, roughly: they’re either immaculate professionals who …

Snapchat

Sponsor Logos Are Coming To NBA Jerseys, But Here's Why It's A Small Thing

When you begin watching the NBA during the 2017-18 season, there will be something new on uniforms that will initially be noticed but eventually will become easily accepted. The NBA Board of Governors today approved the sale of jersey sponsorships as part of a three-year pilot program.<p>The move was …

Logos

10 Ways Stadiums & Venues Are Using Technology to Delight Fans & Keep Them Coming Back

Data and new technology are changing fan experiences at stadiums and venues like never before. Teams and venues are using data, apps, beacons and …

Sports Industry

America is waking up to cricket's marketing potential

The IPL and the vast Indian consumer base are attracting other sports owners, data analysts, and lots of others interested in making money<p>Although …

Soccer

College football attendance drops for fifth straight year, but at slower rate

Home attendance at major college football games declined for the fifth consecutive year, though the rate at which crowds decreased has slowed.<p>Football Bowl Subdivision attendance for home games averaged 43,288 fans per game, down less than 1 percent from 43,483 in 2014, according to a CBS Sports …

College & University