Shane Harmon

7,324 Added | 1 Magazine | 4 Following | 4,894 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Twitter: @ShaneHarmon. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

Manchester City get smart with data to create personalised fan experience platform

Manchester City are launching a new digital platform that will utilise user data to offer personalised experience for fans while facilitating fan …

Soccer

The Esports Ecosystem: How the Industry Works

Unlike the majority of traditional sports leagues, esports companies wear multiple hats within the industry – simultaneously working as competition …

eSports

Is MLS A Ponzi Scheme?

If like any red-blooded American capitalist you measure success by growth, these are boom times for Major League Soccer. North America’s top soccer …

Soccer

Are Mobile Passes the Future of Tickets? – Front Office Sports

We go inside the Chiefs’ new initiative, the Bud Light Game Day Pass to find out just that.<p>For many fans, purchasing season tickets for your favorite …

NFL

Olympic Costs – Rio 2016 and Future Projections

This is a revision of a post I did last week on Olympic costs, related to the recent announcement of Rio 2016 costs. I withdrew the post when an …

James Andrew Miller: ESPN Executive Shake-Up Ushers in "New World Order" (Guest Column)

John Skipper confronts declining subscriber numbers, soft ratings and rising rights fees and possibly anoints a successor with three …

Entertainment

Our blueprint for women's sport in the UK

Women in sport week 2017<p>To celebrate the UK’s Women’s Sports Week and the superb summer of sport ahead, we asked some of the top female talent at …

How Will Esports Solve Their Broadcast Problem?

They’re becoming a bigger industry, but there’s just one problem: esports are hard to watch(Psyonix)Esports are getting more and more popular, but …

Rocket League

Smart stadiums are giving ticket-holders a worthwhile experience

With so many home entertainment options, live-event venues are turning to new technologies in order to make the trip — and the exorbitant cost of …

Stadiums of the future: a revolution for the fan experience in sport

Tottenham’s new stadium will have its own microbrewery, while the Atlanta Falcons’ new home will feature the world’s first 360-degree video wall – what else does the future hold for sports arenas?<p>Video: sim racing, robots and holograms: the future of motor sport<p>With its own dedicated fromagerie, …

How the Cubs’ Marketing Evolved as the Team Went From ‘Lovable Losers’ to World Series Champs

As a founding member of Major League Baseball’s National League, the Chicago Cubs are steeped in tradition. From Harry Caray’s “Take Me Out to the …

How the Braves landed the hottest promotion in sports

This past weekend, the Atlanta Braves owned social media after a man in a full-body suit brutally vanquished a cocky fan in a promotional race.<p>Video …

Sports Technology Has A Problem: End User Programming

<i>Brad Stenger, is a researcher and journalist, currently at Georgia Tech Wearable Computing Center and NYU Center for Data Science. His articles have</i> …

Sports Technology

This is how the NBA makes exclusive shows for millions on Snapchat

We tagged along with an NBA video editor to see how they film exclusively for Snapchat.<p>During halftime of Game 2 of the NBA finals on Sunday between the Golden State Warriors and the Cleveland Cavaliers, comedian Dave Chappelle left his seats by the Warriors bench and walked through the players’ …

Basketball

'In reality, we are a content company': Football clubs embrace the role of digital publisher

Sports franchises are quickly becoming media brands of their own.<p>For the world’s top football teams — yes, we’re talking soccer here, Americans — …

Sky TV suffers fall in viewers of live Premier League games

Premier League football suffered the biggest drop in viewing on Sky TV for at least seven years, raising questions over the popularity of live sports …

Formula One boss reveals plans for owned broadcast platform

Formula One is planning to develop its own online streaming platform as part of a wider evolution around the sport’s broadcast model.<p>Chase Carey, …

International Cricket Council Wants Fans To Slide Into Its Twitter DMs

In a first-of-its-kind initiative for a global sports governing body, the International Cricket Council is encouraging fans to slide into the Direct …

Social Media

Man Utd's masterplan to be an online media company

Ed Woodward, the chief executive of Man United, showed his hand this week while explaining the club’s quarterly accounts.<p>Woodward’s analysis mainly …

Man Utd

Winning Yankees Aren’t Faring Nearly as Well at the Ticket Office

The Yankees are, at the moment, a marketer’s dream. With a spirited start to the season, they can boast of having one of baseball’s best records, bask in the captivating presence of the Bunyanesque outfielder Aaron Judge and nod in approval at some popular changes to their ballpark — with all of …

Patriots And Red Sox Talk Digital Business Transformation

Combined, the New England Patriots and the Boston Red Sox have won 8 championships in the twenty-first century - 5 Super Bowls in 2002, 2004, 2005, 2015, 2017 and 3 World Series in 2004, 2007 and 2013. These two Boston dynasties have more than a winning tradition in common. Both teams have …

Customer Experience

WTF! Our CRM system is going through a VBC (very big change)

CRM

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help from Microsoft to make that …

The Real Story Behind ESPN's Wednesday Massacre

ESPN, the self-proclaimed worldwide leader in sports, became the worldwide leader in sports layoffs on Wednesday morning after news leaked that the …

Televisions

Fly 5,700 miles and buy overpriced tickets – to watch Palace v Burnley

Travel

Swansea City: Players to pay for fans' tickets at Sunderland

Media playback is not supported on this device<p>Swansea players will cover the cost of 3,000 away tickets for the club's match at Sunderland next Saturday.<p>Swans boss Paul Clement said after his team's crucial 1-0 win over Everton on Saturday: "It is a shame we can't bring all the fans.<p>"The players …

English Premier League

Why Is an NBA Team Trying to Become Tech’s Next Big Incubator?

Dylan Elder has the look of a prototypical millennial tech founder—excitable and energetic, with a cherubic face that makes him look even younger …

Startups

Plenty of stories to follow after World Congress

T he CAA World Congress of Sports touched on a number of themes over two days of discussions and networking. Many of them — the challenges of media …

Sports Industry

LA versus Paris: what you need to know about LA 2024

After being burnt by the failings of Chicago’s campaign for the 2016 Olympics, the US Olympic Committee has taken its time to come back to the …

Olympics

Ayrton Senna: Keeping his brand and legacy alive

South America Business correspondent<p><b>Twenty-three years after his death, former Formula 1 world champion Ayrton Senna's name is almost as valuable as when he was alive - and it is making a difference in his home country of Brazil.</b><p>It is Friday afternoon and children around the age of 12 are gathered …

Auto Racing