Shane Harmon

1 Magazine | 5,976 Articles | 4,372 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

What a Minor League Moneyball Reveals About Predictive Analytics

The book <i>The Only Rule Is It Has To Work</i> is the true story of how a couple of clever quants, Ben Lindbergh and Sam Miller, tried to bring sabermetric superiority to the Sonoma Stompers, a minor league baseball team nestled in California’s wine country. The self-described “statheads” have the …

Predictions

Fan engagement: Keeping them hooked

How should sports clubs and venues engage fans while a game or event is taking place? Are activities which look to gain fans’ attention during a …

Saracens

The Role of Big Data & Mobile in College Sports: Part 5

<b>Today’s post is the completion of a five-part series this week by guest authors Scott Tester, Preston Shytle and Allison Whitworth. Click here if you</b> …

Inside Roc Nation Sports, Jay Z’s high-end boutique athlete agency

NEW YORK — The elevator goes up to the 39th floor, and through a pair of double doors, a neon paper airplane glows on the wall. Staffers pass through the lobby dressed stylishly casual, as if they’re heading to brunch or maybe a concert. There are few hints about the businesses that weave together …

Jay-Z

Senate Passes Equal Pay Resolution For U.S. Women's Team Soccer Stars

U.S. Women's National Team players say they are paid 25 percent less than members of the men's team.<p>U.S. soccer stars Becky Sauerbrunn, Hope Solo and Carli Lloyd at a match against Costa Rica on Feb. 10, 2016. Women's team members "do not get paid on par with their male counterparts," Sen. Patty …

FIFA Women's World Cup

How Data is Helping Sports Teams Increase ROI, Even in Off-Season

Sports teams and venues worldwide are in a race to create more personalized experiences for fans — both inside and outside stadiums. As more and more …

Are Sports Ruining America’s “Skinny Bundle” Dream? — The Cauldron

In the spring of 2015, rumors were flying that the latest update to AppleTV would include a “skinny bundle” TV package.<p>A package of 25 streaming …

TV

The Oregon Effect: Should College Football Uniforms Build Brands or Brand Tradition?

Posted on 23/05/201622/05/2016<p>Now that the NFL draft and the spring scrimmages are over, college football fans are left with only scraps of real news …

College Football

Is sponsorship in sports marketing in need of a health check by Epsilon

In 2015 City A.M., a London-based newspaper, featured a piece on sports sponsorships during the FIFA World Cup. The article delved into the prudency …

Fan engagement is the future of sports sponsorship

by | | FanPics, SM Sports, Sport Business<p>According to IEG, one of the biggest sponsorship agency in the world, sponsorship is defined as a <i>“cash</i> …

Ten years on the Packers' season-ticket waiting list ... 60,000 spots to go

On Sept. 9, 2006, when I stopped by Lambeau Field to do a story on the Green Bay Packers, I decided to take some time and formally put my name on the …

Patriots, Krafts spin out data team as standalone business

The Krafts have found another way to make money off the New England Patriots. This time, it involves selling the team’s secret sauce to other …

Business Intelligence

How Does the Investment Community Feel About Bill Simmons?

NEW ORLEANS, LA - FEBRUARY 14: ESPN TV Personality Bill Simmons Coach of the West Team reacts to a play during the Sprint NBA All-Star Celebrity Game …

Bill Simmons

Fashion Wars

<b>Mike Nowoswiat - May 23rd, 2016</b><p>Oregon's Black on Black Uniform Combination<p>Everybody knows what a uniform is. Some may say a uniform includes the …

Football (U.S.)

Yardbarker

Over the past decade, a number of professional athletes and sports personnel have taken great lengths to obtain trademarks for their names. This has …

The Stadium Boondoggle Is Migrating to the Suburbs

When suburbs pay massive subsidies for professional ballparks, everyone suffers.<p>The Texas Rangers are off to a decent start. They’re over .500, second in the American League West, 11-12 on the road (meh), and they employ the best boxer in baseball. Oh, and the team is up to receive $450 million …

Texas Rangers

Sport Business in Digital: The Dizzying Disruption of Sport

The business of sport is perhaps the most disrupted of all non-tech industries in this era of digital. Disruption in sport is dizzying because it …

Australian Universities

Fan Dome Provides The Ultimate Experience For UK Football Fans

A world-first reactive 360-degree audiovisual innovation from Hyundai<p>Hyundai is launching a one-of-a-kind experience for UK football fans. The …

Sports Fans

Rugby World Cup 2019

• Rugby World Cup 2015 set new attendance, viewership and competition records<br>• £2.3 billion economic output generated, £1.1 billion directly added to the …

Rugby Union

Business of Fitness Blog

by JoshS | May 23, 2016 | Sports Business | 0 Comments<p>Last week we attended an Innovation Summit in the area of Sports Business in Austin, TX. …

Fitness

A new dawn for West Ham United

West Ham co-chairman David Gold has spoken to iSportconnect about a new dawn for West Ham, ahead of their move to the Olympic Stadium. From the …

English Premier League

Leinster Rugby Is Pioneering Digital Innovation In A Traditional Setting

It wasn’t all that long ago that one of the premier venues in Dublin, Ireland – the Royal Dublin Society (RDS) venue, lost a very public battle with …

Ireland

Under Armour, UCLA Reach A Record $280 Million Apparel Deal

The athletics company Under Armour has reached a record $280 million apparel deal with the University of California, Los Angeles, according to the company.<p>The Los Angeles Times reports this is the largest deal in college football history and that it follows other blockbuster agreements struck …

Los Angeles

Talking Drake and rebrands with Raptors’ Shannon Hosford

MLSE vice-president of marketing and communications Shannon Hosford (Portrait by Jon Bielaski/Light Imaging)<p><b>Shannon Hosford</b> attributes much of her …

Drake

Mike Veeck’s boring, derivative book about business and baseball

You might say baseball, and business, are in Mike Veeck’s DNA.<p>Veeck is president and part owner of the St. Paul Saints and two other minor league …

Hall of Fame

With Twitter’s NFL deal, social networks can take on traditional broadcasters at last

For years, the media industry has speculated, somewhat worriedly, that big tech companies wanted to branch out, to take on the TV companies – to acquire rights to premium content.<p>By and large, Silicon Valley firms’ coy response has typically been a demure: “We are a platform company, not a content …

Social Media

Here's The Real Sports Bubble

The real bubble in sports is not about television rights fees, as some have been asserting. No question, distributors of sports content have been dealing with the shift from the dominance of networks in sports programming to more streaming, as well as a move towards a la cart programming from …

Golden State Warriors

How This Small-Town Michigan Athletic Director Is Making Some Big-City Noise for His Teams

Of all the bus routes 360 students take to get to Kent City High School, only two of them aren’t on gravel roads. A large proportion of families in this small town are in the apple farming business -- its primary industry. Located about 20 miles north of Grand Rapids, Mich., you’ll find Eagle …

Grand Rapids

What Happens When Female Politicians Try to Stand Up to Sports Fans

Seattle’s majority-woman city council blocked construction on a sports stadium. Things got ugly.<p>When women in power take on a city’s beloved sports institution, shocking things can happen. Earlier this month, the five women who make up the first female majority on Seattle’s nine-member city council …

Feminism