Shane Harmon

1 Magazine | 5,416 Articles | 3,729 Followers | @shane_harmon | #Sportsbiz & Major Events pro. Lover of all sports, master of none. CEO @WestpacStadium. Formerly GM Marketing @RugbyWorldCup 2003 & 2011

NFL's technology innovations follow the money

On Tuesday, the NFL and Microsoft unveiled some "innovative" ideas for how technology could "shape the future of football." Notably, these included fan-submitted suggestions for apps that would bring the in-home viewing experience to those sitting in the stands.

And yet, it was one product developed …


How Mobile Technology Will Increase Stadium Security

In the months and years following September 11, one of the most noticeable changes was the experience of going through an airport — longer lines, no liquids, taking off your shoes. What used to feel out of the ordinary is now expected.

After the tragedies in Paris targeting live entertainment …


As Super Bowl 50 Approaches A Look At How To Apply Analytics To Corporate Sponsorship Programs

For those brands willing and able to pay the $5 million price tag, the Super Bowl will marry Americans’ love for football and creative advertising. …

Super Bowl

Liverpool fan protest: It is time for 'customers' to fight back and be treated as fans again



Incredible sports venue concept in Jacksonville @Jaguars #sportsbiz #stadium

“I didn’t even want to brush my teeth in the morning.”

That’s what the Director of Ticket Sales for a major college told me.

He said, “We had no strategy, no plan, no direction in ticket sales. We were …

Direct Marketing

How The Denver Broncos Are Tackling Their Social Media Strategy Leading Up To Super Bowl 50

The Denver Broncos prepare for Sunday’s Superbowl 50 amidst the usual media storm, but with added intrigue – will Peyton Manning retire? Story after …

Social Media

The football stadium of tomorrow may surprise you

What if we built smaller NFL football stadiums?

Hard to imagine, yes — especially in this era of ever-growing sports complexes (see: Rams owner Stan …

Stan Kroenke

Are stadium naming rights worth the money?

The hundreds of millions of dollars that JPMorgan Chase will spend on the naming rights for the Warriors’ proposed San Francisco arena will mean a …


Brand interest in rugby hits ‘real high’ as 6 Nations kicks off

ITV’s six-year deal will see it sharing the rights to broadcast the 6 Nations alongside the BBC, making it the first time the competition has aired …


In Silicon Valley, a Time-Honored Sport Looks to the Future

SAN FRANCISCO — On any given Sunday during football season, the N.F.L., a league that promotes itself as a standard-bearer of innovation, produces games that are analog at their core. The leather ball has been stitched the same way for decades, and the chain gangs hold the first-down markers like …

Silicon Valley

The Mobile Expectations Of Sports Fans Drive Change At Major Stadiums

The average college freshman this year was born in 1997. Think about that for a second. That means the next wave of college and major league sports …

Sports Fans

The Seismic Digital Shift In How The Super Bowl Is Being Watched

Super Bowl Sunday is a day when families and friends have traditionally gathered in front of the television to take the massive media spectacle. But based on data from Adobe Digital Index, Millennials are reshaping how video content is being consumed. While the traditional TV is still the dominant …


Convert you little friends into your biggest fans

Whatever it is you are doing for a living, you should think about the future. If you are a sports club owner, you must find ways to attract new fans …

Grand Prix

Introducing the Stadium of the Future, Where Technology is King

At the T-Mobile Arena in Las Vegas, which opens in March, two night club-type areas cantilever over center court. Renderings courtesy of Populous.

As …


Top 10 Sports Business Trends to Watch in 2016

These latest weapons in sports business are transforming the industry.

Every year the world stands witness to the dramatic plays of the sports industry-and 2015 certainly didn't disappoint. History was rewritten, odds were defied, ground was broken, and even the surreal ensued-as we will never …

Sports Industry

Roger Goodell’s Unstoppable Football Machine

Everywhere you go at the National Football League’s corporate headquarters in Manhattan, a Park Avenue enclave that feels both futuristic and retro at the same time, you encounter ‘‘the Shield.’’ The star-studded, upside-down nipple with a football floating on top adorns the front doors; it is …

Roger Goodell

How players are controlling their own media and what it means for the NBA

NEW YORK -- During an otherwise inconsequential regular season game in March 2009, then-Milwaukee Bucks forward Charlie Villanueva did something unusual.

He posted the following tweet from the locker room at halftime.

The ensuing media coverage of this apparent indiscretion is pure comedy when you …


Why High Performance Cultures Lead to Low Success - Faction Elite

‘High performance’ seems to be a trendy term at the moment. Many leaders in the sports and business worlds believe that creating a culture that …


Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game

Levi's Stadium is one of the most high-powered venues in sports. On Super Bowl Sunday, we'll see if its network can handle the data-storm caused by …

Silicon Valley

As cable's clout wanes, MLB teams could take a hit

The ultimately unfulfilled promise of extraordinary riches through subscription television revenues was part of what drove the Dodgers from Brooklyn …


How Do Festival Apps Monitor Your Behavior?


Photo by Jason MacDonald

Unless you’re still folding the paper guides they give out at the entrances of music festivals like some sort of caveperson, chances are good that you’re using festival apps. Over the last few years, apps have become invaluable resources for festival-goers to …

Mumford & Sons

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

A “less is more” packaging strategy is paying dividends for the Portland Trail Blazers.

The NBA team has posted a roughly 50 percent increase in …

Portland Trail Blazers

The new rules of engagement for sports brands

Technology continues to drive change in how we consume and connect through sport. We are in an age characterised by “global fandom”. Fans no longer …

Sports Industry

Billionaire Kroenke's Rams Give Cities Lesson in Stadium Finance

Billionaire Stan Kroenke is providing a business lesson to states and cities that for decades have poured taxpayer funds into professional sports …

Stan Kroenke

The NHL’s New Live-Sports App Is A Glimpse at the Future of TV

This post originally appeared on Business Insider.When Tim Cook announced the new Apple TV last fall, he said that "the future of TV is apps." This …


The first great sports streaming apps are here

Reuters/Beck DiefenbachWhen Tim Cook announced the new Apple TV last fall, he said that "the future of TV is apps."This week, I got a preview of that …

Major League Baseball

Levi’s Stadium And NFL Fandom’s Future

Levi's Stadium, which will play host to Super Bowl 50, is one of the first football stadiums built to accommodate fans who want to use their phones …

Super Bowl

In His First Year As MLB Commissioner Rob Manfred Has Established That Technology Will Shape The League’s Future

A lot of people can’t stand baseball because it is “too boring,” or because there are “too many games [in a season],” or because the sport “never …

Major League Baseball

Kansas City Royals Billboards Win Outdoor Advertising World Series

Most out-of-home advertising is pretty ordinary. Too many times we see marketers treat the medium in the same way they would print. This often …