Ahtisham Amjad

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The One Question You Must Ask Before You Invest

The most striking finding in behavioral finance is how astonishingly overconfident most investors are. This would be trivial if they were playing <i>Monopoly</i>, but becomes tragic when investors play with real money and their futures hang in the balance. Extreme, soul-chastening circumspection is called …

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

Marketing

CIA confirms the world's worst kept secret: Area 51 is real

407-page document explains the site as a base for secret spy planes<p>After almost sixty years, and a ridiculously high number of pop culture references, the CIA has finally confirmed that Area 51 is real. As <i>The Atlantic Wire</i> reports, the revelation comes from a recently declassified document that …

Every Entrepreneur’s Biggest Mistake (And How To Avoid It!)

According to one study, 66% of new products fail within two years. And 96% of all innovations fail to deliver any return on a company’s investment. Here’s how not to be just another ugly stat.<p>In 2006, Salemi Industries thought they had a surefire moneymaking product. It was something totally new …

7 Weekly Must-Do's For Entrepreneurs

Most entrepreneurs have a lot on their minds, from the daily task list, to the quarterly marketing plan, to annual financials, and everything in between. Of course, all of these items are important, but I’ve found it’s also important to take running my business one week at a time. Being mindful of …

Facebook Commerce May Be Better Run by Twentysomethings

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging …

Advertising Industry

How to Get Everything Done By Doing Less

Most entrepreneurs subscribe to the philosophy: "If you want something done right, you have to do it yourself." This mantra, accepted by many small-business owners as fact, is only half true. If you want something done right once and you have no other time commitments, then the fastest way, in …

15 Business Etiquette Rules Every Professional Needs To Know

The rules are slightly different from standard social settings, yet business schools rarely discuss professional etiquette topics.<p>In her new book "The Essentials Of Business Etiquette," Barbara Pachter writes about the specific skills professionals need to understand when presenting themselves in a …

Employment

What Are The Least Essential Organs In The Human Body?

Asking for a friend.<p>There are two schools of thought when it comes to ranking organs in terms of their utility or lack thereof. According to one theory, the least essential parts are those that come in pairs. Giving up an eye or ear wouldn't be too bad, the thinking goes, so long as you keep the …