Shai Finezilber

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2016 Video Advertising Glossary - Interactive Advertising Bureau

The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. IAB has led a working group of members with the …

YuMe Aims At Outstreaming; So Does Unruly, For News Corp., Others

Ad tech firm YuMe today will introduce a new product offering the ability to outstream video ads, a category generally described as ads that run …

Europe's Programmatic Video Ad Revenues Will Near €2 Billion in 2020

Revenues from programmatic video ads are set to rocket in Europe during the next five years, according to a new report, "Video Advertising in Europe: …

Mobile Consumers Use Browsers and Apps Equally – But For Different Reasons

AdExchanger |While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report …

Mobile Operator Digicel Will Block Advertising Across Its Network

Online ad companies will have to pay to have ads displayed<p>By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>Who needs an ad-blocking app when your telecom operator will prevent ads from reaching your mobile device?<p>Wireless operator Digicel will …

Comcast Planning Video Platform; The New York Times Social Bot

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up</i> <i>here</i><i>.</i><p><b>So Watchable</b><p>Sources tell Business Insider that Comcast plans to launch …

Google To Yank YouTube Inventory Out Of AdX By Year's End

The writing was on the wall.<p>Google revealed late Thursday it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX).<p>Neal …

IAB State Of Viewability 2015

IAB

Pay TV stocks are getting hammered and it’s all thanks to cord cutters

Cable companies love to call cord cutters an overhyped myth, but now these supposedly phantom TV fans are hurting the pay TV industry where it …

To Grow Up, Ad Tech Must Learn To Rethink Viewability

Nowhere is the need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. In fact, …

Facebook Launches “Live” Streaming Video Feature, But Only For Celebrities

Before Periscope and Meerkat jumpstarted the mobile live-streaming craze, Facebook was already quietly working on its own way to let public figures broadcast live videos to their fans. Today, Facebook is launching “Live” as a feature in its Mentions app that’s only available to celebrities with a …

Integral Ad Science Raises $67 Million, Grooms For Global Expansion

Media quality verification company Integral Ad Science revealed Friday a new $67 million investment.<p>The round is a mix of debt and equity financing, …

Yahoo spotted 60% revenue growth in online video interests

by Milli Blak | Jul 28, 2015 | Video Industry News | No Comments<p>Yahoo spotted 60% revenue growth in Q2 in online video interests, show this company’s …

Why In-Banner Video Won’t Die

Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn’t even drive ROI like …

Ignorance is Bliss… Until It Isn’t

<i>"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem.</i><p><i>This week it is written by</i> …

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This …

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers

The company's TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.The post …

Another YouTube Network Finds an Exit: Collective Links Up With Germany's ProSieben

A flashback to the kind of deals we saw in 2014.<p>Last year, big media companies went on a shopping spree and picked up several YouTube video networks. This year, they haven’t seemed interested.<p>But here’s an exception: German media conglomerate ProSiebenSat.1 Group is buying Collective Digital …

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a …

Twitter to Advertisers: 100% Viewability on Autoplay Videos — Or It’s Free!

Twitter on Tuesday unveiled something new in its timeline: autoplay videos. And unless a promoted video is 100 percent viewable (not half-off-screen …

70% of Marketers Have Shifted Budgets From TV to Programmatic

Unruly's 2015 programmatic video survey show fast adoption on both sides of the Atlantic. Here are three key takeaways.The post 70% of Marketers Have …

Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than …

Mobile networks plan to block online ads in Europe to target Google, says report

Mobile networks in Europe plan to start blocking online ads to target Google’s stranglehold on digital ad revenue, according to a report in the Financial Times.<p>The newspaper says that “several” carriers have installed ad-blocking software — developed by an Israeli company called Shine — in their …

IPG’s Cadreon Developing TV Buying Software With Video Ad Tech Firm TubeMogul

By<p>Mike Shields<p>Cadreon, a digital ad-buying specialty division of IPG Mediabrands, has partnered with the ad technology firm TubeMogul to build tools and software for buying targeted TV ads.<p>According to Cadreon’s global president, Arun Kumar, the new set of proprietary tools will be aimed at helping …

Snapchat Debuts Video Ads for 2 Cents a View

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital …