DigiHub

By Shani | All things digital + social media marketing

6 Marketing Ideas Small Businesses Can Learn From Big Brands

Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile. …

Marketing

The App That Lets You Spy on Yourself and Sell Your Own Data

Author: Klint Finley. Klint Finley Business<p>Date of Publication: 07.09.14.<p>Time of Publication: 1:55 pm. 1:55 pm<p>Facebook and other social networking …

Mobile

Which Social Media Accounts Really Matter and Why

I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is <i>which social media sites a business or individual should be on.</i><p>If you read this article, you're going to understand which …

Social Media Marketing

3 Additional Benefits of Content Curation

There is a paradigm shift that is happening, and it’s changing the way marketers carry out their daily responsibilities. The days of the Don Drapers …

Guy Kawasaki: 'If You're Using Social Media Right, You Will Piss Some People Off'

<i>This is part of the "Moving Forward" series offering advice to small business owners on technology, mentorship, productivity, and growth. "Moving</i> …

SocialRank now helps you steal your competitor's most engaged followers

SocialRank just raised $1 million to help brands connect with their most valuable fans — and steal their competitor’s best followers.<p>The firm, which launched with two billion-dollar companies on board, has since amassed 5,000 new users. On top of its funding round, New York-based SocialRank is …

Social Media Marketing

How All the Cool Kids Are Using Social Media to Achieve Business Goals

Take a moment and think back to high school. Remember the "cool kids"? You know... the popular ones everyone wanted to be like, the ones who managed …

The Social Media Buzz Words Can Boost Your Content Marketing

It goes without saying that certain words hold more power over our decision making process than others.<p>In the world of social media, these words …

The Right Way To Build A Social Media Following For Your Company

Everyone touts the benefits of social media marketing nowadays. There are certainly benefits to this approach. Social media is low cost, easy to implement and, most importantly, almost everyone uses it. These very advantages, however, often cause businesses to overlook some pitfalls and …

Social Media Marketing

Google hires fashion expert to run Glass

Google's $1,500, Android-powered Glass headset might have an image problem thanks to privacy fears and many talk show jokes, but the search giant is slowly trying to change peoples' minds. Google is hiring fashion executive Ivy Ross this week to help market Glass to the masses. Ross is a design and …

Google Glass

Twitter Tests 'Significant Engagement' Notifications on iOS

Twitter is testing a new feature called “Significant engagement” in its iOS app. The company describes these achievements as “Important or higher than usual engagement with your account or Tweets.”<p>Not all iOS users have the new option in their Twitter settings, which explains why it’s not mentioned …

Social Media

75% of Brands' Facebook Posts Are Photos, Study Says

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on …

Facebook

LinkedIn Aims to Attract More Marketers With New Partner Programs

Buzzword alert: It's about creating better, more "native" ads.<p>Here’s an update for those not paying attention to LinkedIn over the past two years: It wants to be a content company, not just a repository for resumes. That’s why we’ve seen multiple redesigns, new mobile apps and a very Facebook-like …

Marketing

State of Social 1Q14: Facebook second-largest country in the world, 4 out of 5 users mobile

Facebook recently released its first quarter 2014 report detailing the state of the world’s largest social network.<p>How are things in the nation of …

The New Twitter Profile Page: Complete Image Size Guide

Twitter has rolled out its new-look profile pages to all users (you can get yours here), and with the update comes a resize of header photos and …

Taking your time doesn't scale

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the note.<p>When a long-term patient needs to …

The NYPD just figured out the perfect way to publicize its own worst moments on Twitter

The New York Police Department just got a, shall we say, brutal lesson in social media.<p>A little before 3pm New York time this afternoon, the NYPD tweeted out a seemingly innocuous three sentences, asking people to share photos taken with NYPD members and include the hashtag #myNYPD.<p>The good news is …

Occupy Wall Street

Mobile?s rapid evolution is far from over: comScore

Consumer behavior is significantly shifting from traditional to digital media, with 2013 marking the first time mobile usage surpassed desktop, …

Twitter Acquires Android Lockscreen App Cover, Moves Deeper Into Mobile Services

A very interesting acquisition announcement from Twitter today: it’s buying Cover, an Android lockscreen app that lets you customise what apps you see and when. For now, Cover will remain live in the Play store.<p>“If that changes down the road, we’ll provide another update here,” the founders Todd …

Startups

Hands on With Vine Messages: The Creative Way to Chat

Get ready to waste a whole lot more time on Twitter's Vine video creation and sharing tool.<p>The 6-second video creation app, a favorite of animators …

Social Media

How Content Curation Keeps You Visible and Valuable to Your Network

There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source …

Social Media’s Next Act: Disappearing, Private, Secret-Filled Networks

The next step in social media isn’t more authenticity–but anonymity.<p>Remember your “Top 8 Friends” on MySpace?<p>If there was an ugly time in social’s history, this was it. Not just due to the gaudy graphics, but also due to the fact that we were in love with the new possibilities of our digital …

Nextwave

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

Emotions

Pinterest Will Begin To Fill Up With Paid Advertising As Early As Q4

In an analyst note about Facebook's advertising strategy, CitiGroup let slip that it believes that Pinterest will launch its ads API "either at the end of 2014 or early 2015."<p>The move will be huge: Pinterest already controls 23% of referral traffic to e-commerce sites across the web. injecting ads …

Advertising

Pinterest Debuts A “Gifts Feed” Featuring Only Things You Can Buy

Pinterest publicly introduced a new Gifts feed on Wednesday that only displays “Product Pins” – pins that are enhanced with additional details, including pricing, availability and where the item can be purchased online. The announcement was made on Pinterest’s Business blog, aimed at advertisers, …

Pinterest

Who Runs The (Social Media) World? Girls.

Behind every great social media platform stands millions of great women. And boy do they love their smartphones!<p>According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women use social media more often and in more ways then men do. Facebook, Tumblr, …

Social Media Marketing

5 Things I Wish I Knew as an Agency Marketer - Whiteboard Friday

Howdy Moz fans. Welcome to Whiteboard Friday. My name is John Doherty. I currently lead Marketing at HotPads.com. Thank you Moz for having me back …