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Twitter Cracks Down on Bots and Automation

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media

These Cost-Effective Tools Will Help You Build and Launch A Website

It doesn’t have to be an overwhelming process, and these helpful programs are all over 90% off right now.<p>Websites are a great way to increase your …

Marketing

Younger Travelers Rely On Search Engines, Recall Ads More Often

As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much …

Advertising Industry

Gmail now has analytics, and it's awesome

So how can typical Gmail users leverage email analytics data?<p>These are some of the most common applications:<p><b>Employee tracking and monitoring</b> — In some ways, Gmail Metrics belongs in the same ranks as Toggl and TimeCamp, apps that actively monitor employee time expenditure and performance. The app …

Google Analytics

Want to Build a Great Marketing Strategy? Start by Making Human Connections--Here's How

In today's mass-reach world, it is easy to be blinded by scale. But in a world of seemingly infinite reach, that one-to-one connection is more valuable than ever.<p>Hearst Corp. bought Rodale, Inc. Meredith Corp. bought Time, Inc. But these major magazine unions will look relatively small if AT&T …

Marketing

How to Build a Successful Startup (Rather Than a Miracle Startup)

Be hands on, set realistic goals for growth and development and take your startup journey one step at a time<p><i>By Dillon Kivo, Founder and CEO of Kivo Media Group.</i><p>Everyone wants to be the exception, but building a multimillion-dollar company in 12 months simply isn't the case for the majority of …

Entrepreneurship

Five Approaches to Make Your Business Card Look Classy And Noticeable | Times Square Chronicles

Five Approaches to Make Your Business Card Look Classy And Noticeable<p>Business cards include all the major details about you and your work. Having a …

Small Business

5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed

Facebook as been the advertising comfort zone for many businesses. It might be time to get out.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts …

Marketing

How I Went From Making $13,000 To Six Figures Without Spending A Fortune

Dispel the notion that you cannot start your businesses until the time is right, until you have “X” amount of dollars in your bank account or until you have shifted your routines to accommodate the perceived time you think you will need. You can start your business, and you can do it today.<p>I went …

Small Business

Want to Improve Your Website SEO? Here Are 7 Ways to Boost Your Ranking

Fortunately, these SEO best practices are easier to implement than you think.<p>Whether you have a seasoned website or are planning to make a new one, implementing a proper search engine optimization, or SEO, plan is absolutely key. Although it sounds like a drag, think of it this way: if people can't …

Writing

If Your Website Doesn't Have This 1 Thing on Every Page, Customers Will Click Away

Fortunately, it's really easy to add and it's a guaranteed increase in leads.<p>Having a website is great and all, but if you haven't built it to lead to more leads, then you are losing out on precious opportunities.<p>Think of your website as a digital business card (because it is). Every single person …

Marketing

3 Ways to Make Memorable Small Talk That Gets People Interested In Working With You

The easiest way to be intriguing is listen closely after you've asked someone to tell you about themself.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>"Small talk is the biggest talk we do." ~ Susan RoAne, author/keynote speaker</i><p>Most people try to avoid small talk---the …

Public Speaking

Your Email Strategy Needs a Facebook Messenger Strategy

Which strategy gets higher engagement: email or Facebook Messenger? It turns out they work better together. Learn how to get the best of both worlds.

Marketing

Email The Top Lead Driver In B2B Sales Funnel: Study

Email is the most effective channel for driving leads through the B2B pipeline — especially in the later stages — and it is also the most widely …

Marketing

These 5 Common Marketing Mistakes Can Sink a Small Business

As we hustle to stay on top of marketing trends--and engage audiences in innovative ways--its easy to get tripped up by some very simple stuff. Read this before you dive into your next initiative.<p>It happens: with multiple departments to oversee, deadlines piling up, and the urge to just get. it. …

Marketing

Small-Business Sentiment Is No Help to Investors

Surveys of how entrepreneurs are feeling have proven to be of little value.<p>President Donald Trump took a brief break from tweeting about Russian electoral interference (“No Collusion!”), #MeToo (Fake News!) and gun violence (Very Sad!) to tweet about small-business optimism.<p>This is an issue near …

Small Business

16 SEO Myths You Should Ignore Completely

SEO or Search Engine Optimization can be a tricky subject. The 16 SEO Myths You Should Ignore Completely infographic from My Biz Niche gives some …

RIFE

Seven Considerations for Your New Business's Social Media Strategy

So you started a new business. Congratulations!<p>Now comes the hard work: marketing and promotion.<p>You know you need to be on social media, but you have …

Marketing

6 Keys to Email Marketing Success

Use these smart strategies to improve your email success.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes | …

Marketing

Seven Tips To Fuel Your Marketing With Authenticity

Whether you’re asking someone to buy a product, use your service, make a donation or vote for your candidate, the fact is that most consumers don’t like being marketed to. For most brands, what consumers really want — even if they may not realize it — is a relationship. If a consumer is going …

Marketing

This Female Founder Boostrapped Her Business To Over $1 Million In Sales In Less Than One Year

Crystal Etienne grew PantyProp almost exclusively through word-of-mouth marketing.<p>After giving birth to her daughter, Crystal Etienne started experiencing light bladder leakage. She was only in her twenties. "I realized that I had no control over it, which was a very uncomfortable and embarrassing …

Entrepreneurship

Four Simple Steps to Personal Branding Success [Infographic]

As necessary as it is in today's job market, personal branding can be a confusing, anxiety-inducing chore. There isn't a person on the planet who, at …

Marketing

Tax Savvy Financial Planning For Small-Business Owners

As we continue to weigh the fallout from the recent tax overhaul, it’s becoming clear that small business owners will feel the changes more profoundly than others. This is hardly surprising. Small business owners have always had to contend with relatively byzantine tax issues, especially relative …

Retirement

10 Under the Radar Tactics to Persuade Your Audience to Take Action

To be a successful marketer, you need to come up with ways to engage with your audience.<p>The goal of every marketing campaign should be to get people …

How to Grow Your Marketing Agency to 7 Figures

Eric Siu's tips on developing your own agency.<p>2 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space.<p>It takes a ton of work to …

Marketing

The Startling Science Behind Our Loneliness Crisis — And What To Do About It

In today’s digital world, we enjoy unlimited access to our social networks. Some argue that we are more connected than ever before thanks to our …

Psychology

Florida lawmaker's aide fired after claiming high school students are actors

<b>(CNN) —</b> A Florida representative's aide lost his job Tuesday after sending an email to a reporter falsely alleging that two students who survived the Florida school shooting -- and were speaking out on TV -- are "actors."<p>Benjamin Kelly, who worked as district secretary for Florida State …

CNN

Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic

Google challenges marketers all the time by changing its algorithm often. One change that occurred in early 2017 might still be affecting some …

SEO

The One Thing That Could Make Or Break Your Small Business

It's not as glamorous as designing your products, developing branding and customer experience strategies, or finding the best people to work for you. If your cash flow isn't right, though, your business won't be either.<p>If you run a small business, you know how critical it is to nail the big things …

Small Business

Fallacy of THE Funnel

StockSnap / Pixabay<p><b>Optimizing Demand Generation Performance with Funnel Diagnostics</b><p>When I first arrived on the scene as a demand marketer over a …

Marketing