ShadZee

1,789 Flips | 6 Magazines | 9 Likes | 2 Following | 1,622 Followers | @shadzee | Keep up with ShadZee on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “ShadZee”

What A $100,000 Law Firm Marketing Plan Looks Like

Ambitious firms want more clients, better paying clients (or better cases), or they want to expand geographically. The firms that have looked into …

Marketing

Why Digital Marketing Contractors Are Crucial for Growth in the Digital World

With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent …

Marketing

What’s the Difference Between On-page and Off-page SEO?

Did you know that <b>small businesses should allocate about 8% of their revenues to marketing</b>?<p>That’s right, according to the SBA, a small business with …

SEO

Digital Marketing For Small Companies Becomes Big Business

by Thomas Zadvydas, with analytics by Lana Vilner<p>Digital marketing for small shops like local bakeries, grocers and regional accountants is growing into big business.<p>Those small-and-medium-sized businesses (SMB) are increasingly turning to growing outside firms to handle their digital outreach, …

Want to Be a Great Mentor? Make These 4 Powerful Commitments

60 percent of millennials are hoping for a mentor. Make the most of the opportunity for you and them.<p>Mentoring another person requires work, especially when you elevate the practice of mentoring to what I call the Greater Than Yourself (GTY) approach. According to a Deloitte survey 60 percent of …

Do You Know the Psychographic Profile of Your Ideal Customer?

It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh …

Customers

Tips, tactics and insight from LinkedIn's top publishers

Engagements on LinkedIn have risen exponentially in the last two years.<p>Our team dove into the data to see which publishers were the most successful …

Apple Launches a Cheap iPad...And Other Small Business Tech News This Week

Psst…want to know how to increase your battery life on devices? Check out my most recent Tech Check and you’ll find out!<p>Here are five things in technology that happened this past week and how they affect your business. Did you miss them?<p><b>1 – Apple introduces a cheap 9.7-inch iPad with Apple Pencil</b> …

Apple Pencil

How To Stop Being So Hard On Yourself

Even the most confident person has moments of self-doubt (and if you don't, please teach us your ways).<p>But, as much as it can suck to doubt yourself, …

Investing in marketing can pay off for small businesses

How quickly can you answer this question: What are the actual dollars budgeted towards all marketing efforts for the current year?<p>From my experience, most small business owners cannot answer this question. In many instances, a budget has never been created or if a budget was created, it is not …

Create a Successful Small Business Website Following These 7 Steps

An online presence has become mandatory for any business, regardless of your size. With search engines being such a popular source for information on …

Small Business

Going Native: How Marketers Are Reinventing the Online Video Advertising Experience

Going Native: How Marketers<br>Are Reinventing the Online Video Advertising Experience<p><i>November 2012</i> <i><br>From Sharethrough</i><p><b>Summary:</b> Over the past decade, content marketing, specifically in the form of online video, has become a fundamental tool for connecting with consumers. Native video, a more recent …

Marketing School | Digital Marketing | Online Marketing: Email Marketing Is Dying (and Here's What You Should Do Next) | Ep. #608

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should …

Building a Small Business Marketing Consulting Business

The Role of Content Has Changed – Here’s How You Can Adapt<p>It wasn't too long ago that you could follow the formula below to attract and generate …

How Small- to Medium-Size Companies Can Lower Their Expenses in 2018

Reducing operating expenses can be a year-long, year-round commitment that can ultimately lead to greater profitability.<p><i>By Zev Herman, president of Superior Lighting.</i><p>I've always believed that reducing business operating expenses and reducing environmental impact go hand in hand. I have identified a …

Four Trends Poised To Shake Up Digital Marketing In 2018

Looking back, several incredible advancements changed the way marketers operated in 2017.<p>Automation started to crawl and then rose to its feet and took off in a sprint. Politics got heated, and brands chose sides, with everyone from Apple to mom-and-pop stores weighing in on President Donald …

Marketing

Casting a Wide Net: B2B Audience Building on Social Media

When buying an email list or creating an ad targeting group, B2B marketers typically start with demographic and firmographic requirements, the most …

Social Media

The Key to Unlocking Your Happiness

Unhappy with yourself? Your job? Your relationships? As you may have noticed, the one common factor is you. For this reason, you must become an …

How to Channel Your Fear of Failure Into Remarkable Success

The truth is, fear drives everyone's behavior.<p><i>How do you overcome the fear of entrepreneurial failure? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Todd Belveal, Founder and CEO at Washlava, on</b> …

How to Plan A Successful Marketing Campaign with Adobe's New AI

Adobe’s new tool, Master Plan, uses AI to plan and implement successful marketing campaigns. Here’s what features marketers are the most excited …

How to Stop Worrying About Things You Can't Change

There's a brutal truth in life that some people refuse to accept: You have no control over many of the things that happen in your life.<p>Some people …

50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18

toprankblog.com - It's that time of year again for the conference extravaganza known as Social Media Marketing World. Each year I pull together a …

4 ways brands can win the digital shelf in 2018

What drives shoppers to buy in the current retail environment?To find out, my company surveyed more than 1,000 US consumers who shopped online at …

eCommerce

E-Commerce Has Changed the Way We Shop. Here Are 3 Reasons Why Your Online Business Isn't Growing

Consumer buying trends are ever-evolving as e-commerce becomes the new norm. Here are some key things to keep in mind as your online business grows.<p>With the world at our fingertips, many of us may take for granted how easy it is to buy and receive on demand. Online shopping has left an indelible …

Here’s how to use Airtable, the user-friendly spreadsheet app that’s taking Silicon Valley by storm

Everyone in Silicon Valley seems to be talking about Airtable, a user-friendly spreadsheet app that makes it super easy to build custom applications — no coding experience required.<p>Airtable has achieved something of a cult following, especially among developers. Tesla uses Airtable to track …

Silicon Valley

SCORE Names 102 Entrepreneurs as Winners of the 2018 American Small Business Championship

WASHINGTON, March 27, 2018 /PRNewswire-USNewswire/ -- Today SCORE, mentors to America's small businesses, announced the 102 state-level winners of the American Small Business Championship. Now in its fifth year, the championship rewards the best small businesses in their local communities with an …

What is your new client super magnet?

It's a new financial year in a few days.<p>So this could be a good time to think about creating a New Client Super Magnet to attract ideal new clients …

5 Wise Cash Windfall Hacks for Small Business Owners

Ah, there’s nothing quite like receiving a windfall of money. It may come by way of an unexpected inheritance, a work bonus or a job promotion. And …

Personal Finance

8 rules for running your small business from a café

Confession: I love doing work for my small business in a café. And I’m not alone.<p>Look around most coffeehouses, and you’ll see businesspeople, and students, toiling away on laptops.<p><b>More</b>: Rhonda Abrams' column page<p>Though I have a real office and a home office, I get a lot of writing done in a …

Small Business