Sergio G

29 Added | 2 Magazines | 5 Likes | 1 Following | 2 Followers | @sgutier | Keep up with Sergio G on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sergio G”

The Skills We All Need But College Doesn’t Teach

He dropped out of high school. Started a company that didn’t work. Read a lot. Then started another company. He wanted me to advise his company.<p>I …

Bill Gates

5 Marketing Tools to Help You Build a Talent Brand Strategy | LinkedIn Talent Blog

“Think like a marketer!”<p>If you’re in talent acquisition, you’ve probably heard that a million times. At this point, you’re rolling your eyes.<p>The …

Coding Interviews

Coding is the hallmark of a Silicon Valley engineering interview. Designed to weed people out, we use a multi-hour process that asks all the wrong …

Could DreamCheaper Become The Hotel Booking Industry’s Most Hated Startup?

Berlin-based DreamCheaper, which has been operating fairly stealthily until now, could soon become the hotel booking industry’s most hated startup. It operates a service that aims to ensure you never overpay for a hotel room again, even if you (miraculously) get the best deal available at the time …

Hospitality

[Infographic] Google AdWords vs. Facebook Ads

Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business?<p>While there are some similarities, they each have …

An Online Reputation Management Checklist

By Daniel E. Craig, ReknownDo you ever Google your name? It used to be thought of as vain thing to do, but today it’s good common sense. People …

Public Relations

Driving Bookings with Amenities

We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be …

Metasearch is not about connectivity, it’s about strategic management

​It’s Just Wires<p>With so much noise about <b>metasearch</b> being the big thing for hotels in online distribution for 2014, many providers are jumping on …

Mobile User Behavior Is Changing On Hotel Websites

WebApp versus Responsive<p>There’s always been a strong discussion about whether responsive is really fit for purpose for hotels’ web and mobile …

Web Applications

Disrupt the hotel technology sector? Make a Google Analytics for rates

Hotel technology usually comes at a cost – but OneTwoTrip has developed a slightly Utopian attitude to it all and created what it says is a “Google …

Hoteliers invited to beta test cloud-based marketing software

Advanced cloud-based hotel marketing software is to be beta tested this month ahead of its formal introduction in October.<p>WIHPConnect, developed by …

Responsive Design is the New Black

<b>By: Jon Bosworth, Manager of Content Strategy</b><p>Responsive design is the new black. Everyone is talking about it. Companies that want to look like the …

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

Hotel Concierge: Your Guests' Ultimate Guide.

<b>Exclusive Feature:</b> The hotel concierge wears a lot of hats: They're reservation takers, ticket holders, schedulers, organizers, keepers of …

Tell the <em>Customer's</em> Story, Not Your Story | Inc.com

Every day, I receive around a dozen press releases from companies announcing new products. Here's a real-life example (name changed):<p><i>"I'd like to introduce you to Acme, a new cloud-based call center solution. Acme asked the question, 'Why can't your CRM software easily talk to your call center?'</i> …

Selling

TripAdvisor puts hotel metasearch live across the globe, apologises for previous pop-up hell

After an extensive period of testing and eight months on from initially disclosing the idea to investors, TripAdvisor has pushed its metasearch …

Smart UK hotel room will let you check in, control temperature, and order meals from your phone

The UK's biggest hotel chain is set to open a new line of budget city hotels that provide app-based check-ins and improved connectivity for people who pride location and design over space. Whitbread will open its first Premier Inn 'hub' in Covent Garden, London in the fall of 2014, compacting a …

The One Cost Engineers and Product Managers Don't Consider

<i>Kris</i> <i>Gale, VP Engineering at Yammer, joined us recently for First Round CTO Summit and blew everyone away with his talk on "why the traditional</i> …

How Google Sets Goals

Goal setting within a startup or company is essential to success. But there are a number of different approaches to attaining these goals both within teams and individually. And what better framework to follow than Google’s strategy around establishing goals.<p>This gem is part of the Google Ventures …

The New Google Maps Is A Social Network In Disguise

The new version of Google Maps, which debuted at Google I/O and will be rolling out via an invitation system in the coming weeks, is another leap forward for the cartographical gold standard. The design is cleaner and all screens—desktop, Android and iOS—now benefit from Google Now cards that pop …

Social Is Not A Destination

There has been much discussion recently about the relatively poor performance of Facebook in the stock market and the increasing focus Google is putting on tying Google+ in its existing services. The two are taking different approaches to social networking: For Facebook, your social network sits on …