Earned Media Marketing

By Seth Gilpin | by Seth Gilpin

Public Relations – A Marketing Tool to Success

When we are a well-known company or when we are just starting up, we hear a lot about public relations. It is important to understand why hiring PR …

Public Relations

5 digital marketing trends that will shape your 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers …

Louis Vuitton

'Media is collateral damage' — publishers react to Facebook's sweeping news feed changes

• <b>In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people's news feeds, effectively deprioritizing content from media publishers and brands.</b>• <b><br>Publishers are likely to take a hit and are bracing for the dramatic impact of the move on their</b> …

Digital Media

9 Predictions for SEO in 2018

For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the …

SEO

Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads

“Show me the money!”<p>These words, originally screamed by Tom Cruise in the movie “Jerry Maguire,” still ring true in many content marketing conversations with management.<p>To find out how you can drive leads and sales through content marketing in 2018, I asked some of the world’s top marketers to …

Digital Marketing

A Scalable Content Marketing Strategy to Drive Long-Lasting Results

<i>By Joshua Baez, Marketing Consultant at Heinz Marketing</i><p>To say that the B2B landscape has changed <i>dramatically</i> over the last decade would be an …

Digital Marketing

How to Unite B2B PR and Content Marketing for Powerful Results

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to …

Digital Marketing

The State of Video Marketing: Distribution, Topic, and Budget Trends

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.<p>The report was based on …

Marketing

The next big things for brands in 2018, according to Audi's chief marketer

Once upon a time, I was always the most digitally minded person in the boardroom. I might mention how the soundtrack for our latest campaign was …

Marketing

How Storytelling Can Elevate You Above the Competition

In business, storytelling matters. Here's how to make it work for you.<p>Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to …

Marketing

7 Essentials for Any 2018 Digital Marketing Strategy

Digital marketing strategy is crucial to most modern businesses. Is yours following these best practices?<p>In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how best to serve it up. Your business's success depends on the …

Digital Marketing

60% Of Marketers To Increase Focus On Organic Search in 2018

Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings …

This New Study Will Make You Change How You Write Headlines (and Explain Why You're About to Click On This One)

New research reveals some unexpected secrets to writing powerhouse headlines people can't resist clicking.<p>Longer headlines that have taken on leading sentences characteristics have replaced their pithy predecessors, and for good reason too.<p>A study from Polar of over 10,000 branded content articles …

From camouflage to communications: Five veterans share their paths to PR

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below …

How to Use Multimedia For Better PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This …

Public Relations

PR in Seven Easy Steps for Startups in Emerging-Technology Markets

You just got the green light to create a public relations program for your startup. There's a lot to do, and you don't have enough time or budget to …

Public Relations

5 Insights About the Media That Every Marketer Should Know

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.<p>Mainstream media has a public relations problem.<p>A recent <i>Suffolk University/USA Today</i> survey found that the media has a lower favorable rating than the President. Adding to that …

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar.Confusion can especially occur when PR pros’ marketing …

Digital Marketing

Honda Targets Multicultural, Millennial Audience For Fit

Honda is launching its most multicultural, mobile, socialoy driven campaign ever for the 2018 Fit.<p>The campaign focuses on how the vehicle is “Fit for …

Advertising Industry

What Digital ROI Is Really About, In Three Words

To properly calculate return on digital media <i>investment,</i> we must take into account two other words beginning with the letter I: <i>intent</i> and …

Marketing

Create Your Buyer Persona in 5 Simple Steps

Do you know who your customers are?More importantly, do you know what they want or need from you?If you don't, writing engaging email content for …

Digital Marketing

How to Become a Better Content Marketer With These 5 Simple Steps

After over ten years of doing content marketing, I’m <i>still</i> learning.Believe it or not, I’m still studying content marketing and making tweaks to my …

Digital Marketing

Key Digital Marketing Trends To Prepare For In 2017-2018

Species that adapt survive, according to Charles Darwin — and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn’t exist a few years ago.<p>The modern marketer must be extremely agile. But …

Digital Marketing

Inside the blogger’s mind: how influencer marketing changed in 2017

A new survey of 586 bloggers and vloggers, examined the current state of influencers: their habits, attitudes, and blogging practices and how each …

Digital Marketing

20 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time.<p>You don’t just need to think about what types …

Social Media Marketing

4 guidelines for nonprofit communications

When it comes to communications, normally generous nonprofits can be downright stingy.Whether because of shoestring budgets, lack of investment or …

Nonprofits

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.

Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.<p>Is a long subject line better than short? Do green envelopes do better around Christmas? Is a postcard enough copy?<p>There’s no reason to guess!<p>Instead, you can apply tested …

Marketing

Learn to grow your business by mastering these digital marketing secrets

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>Marketing has changed a lot since the days of</i> …