Seth Gilpin

1,178 Flips | 1 Magazine | 7 Likes | 138 Followers | @sgilpin | http://sethgilp.in

Make your online newsroom the best it can be

Reporters and bloggers typically first visit the online newsroom when developing a story about an organization or brand.<p>They also visit corporate …

Nielsen Adds Instagram Measurement To Its Social Content Ratings

Nielsen said it is now measuring Instagram as part of its Social Content Ratings, which also gauge Facebook and Twitter.<p>The company says its tools …

Why Only 10 Percent of Content Marketers Have Embraced Brand Storytelling

My husband recently helped me do research about an upcoming event—a major convention for a truly exciting industry. I was writing an article about …

18 Top Marketing Conferences You Have to Hit in 2018

With marketing conferences taking place year round, you've got plenty of reasons to leave your desk--and immerse yourself in learning, networking and professional development.<p>Did you resolve to attend more marketing conferences this year? Then it's time to get them on the calendar--and away from …

Marketing

What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyond captures much of what's been going on …

8 Things Social Media Marketers Need to Know About Facebook's News Feed Changes

Facebook has announced it will prioritize "meaningful, social interactions" within the news feed in algorithm updates, in order to better connect …

Social media companies are losing public trust as 'traditional' media regains it, report finds

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.<p>The 2018 …

8 content strategy trends for better SEO and distribution

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently …

The Case Against Storytelling in Content Marketing

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years …

Marketing

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5 digital marketing trends that will shape your 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers …

'Media is collateral damage': Publishers react to Facebook's sweeping News Feed changes

Publishers and media companies got a rude awakening on Thursday after Facebook announced sweeping changes to its News Feed.<p>In a dramatic shake-up Facebook said it would start playing up status updates from friends and family in the News Feed, effectively deprioritizing content from media publishers …

9 Predictions for SEO in 2018

For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the …

SEO

Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads

“Show me the money!”<p>These words, originally screamed by Tom Cruise in the movie “Jerry Maguire,” still ring true in many content marketing conversations with management.<p>To find out how you can drive leads and sales through content marketing in 2018, I asked some of the world’s top marketers to …

B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

<i>By Joshua Baez, Marketing Consultant at Heinz Marketing</i>To say that the B2B landscape has changed <i>dramatically</i> over the last decade would be an …

How to Unite B2B PR and Content Marketing for Powerful Results

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to …

Public Relations

The State of Video Marketing: Distribution, Topic, and Budget Trends

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.<p>The report was based on …

Marketing

How Storytelling Can Elevate You Above the Competition

In business, storytelling matters. Here's how to make it work for you.<p>Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to …

Marketing

7 Essentials for Any 2018 Digital Marketing Strategy

Digital marketing strategy is crucial to most modern businesses. Is yours following these best practices?<p>In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the …

Marketing

60% Of Marketers To Increase Focus On Organic Search in 2018

Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings …

3 Phrases You Should Never Use in Your Headlines According to a Study of 100 Million Articles

New research reveals some unexpected secrets to writing powerhouse headlines people can't resist clicking.<p>Longer headlines that have taken on leading sentences characteristics have replaced their pithy predecessors, and for good reason too.<p>A study from Polar of over 10,000 branded content articles …

Infographics

How to Use Multimedia For Better PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This …

PR in Seven Easy Steps for Startups in Emerging-Technology Markets

You just got the green light to create a public relations program for your startup. There's a lot to do, and you don't have enough time or budget to …

Public Relations

5 Insights About the Media That Every Marketer Should Know

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mainstream media has a public relations problem.<p>A recent <i>Suffolk University/USA Today</i> survey found that the …

Public Relations

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar.<p>Confusion can especially occur when PR pros’ marketing …

Honda Targets Multicultural, Millennial Audience For Fit

Honda is launching its most multicultural, mobile, socially driven campaign ever for the 2018 Fit.<p>The campaign focuses on how the vehicle is “Fit for …

Multiculturalism

What Digital ROI Is Really About, In Three Words

To properly calculate return on digital media <i>investment,</i> we must take into account two other words beginning with the letter I: <i>intent</i> and …

Advertising Industry