Seth Long

204 Flips | 6 Magazines | 50 Likes | 11 Following | 15 Followers | @sethlong | Seth Long is a futurist who uses alchemy to create new paradigms of metric analysis in childcare.

University Study Finds Adblock Plus Could Save 40 Percent Network Bandwidth

Vanquishing pesky pop-ups and vacuous videos reduces IP traffic in test enterprise network environment<p>A Canadian university study has found that …

Want to make it easier to build news apps quickly? Vox Media has opensourced its solution, Autotune » Nieman Journalism Lab

<b>LINK</b>: product.voxmedia.com ➚ | <b>Posted by</b>: Justin Ellis | July 8, 2015<p>Making a beautiful app for news is great; making a beautiful <i>reusable</i> app for news is better. At least that’s the thinking behind a new project released by Vox Media today: Autotune is a system meant to simplify the creation and …

The Nation, America’s oldest weekly news magazine, launches responsive, large-type redesign.

ON ITS 150th anniversary, <i>The Nation</i> (“a magazine of ideas and values”) relaunches its website, created in partnership with Blue State Digital and …

EFF's new certificate authority publishes an all-zero, pre-release transparency report

EFF, Mozilla and pals are launching Let's Encrypt, an all-free certificate authority, in September -- but they've released a transparency report …

From Remnant To Riches: What The Quest For Premium Inventory Means For The Industry

The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory. While all the attention has traditionally been around solving for RTB and the programmatic trading of low-value, non-guaranteed …

Airbnb, Uber and Mailchimp: Inside the Web Design Style Guides of 10 Brands We Love

<i>There are websites that we could stare at for hours.</i>They’re different, addictive, and well crafted to the pixel. Before the Internet, brands had to …

Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile …

Remix: Social Media & Analytics To-Do Lists for Teaching Mobile Journalism

“It’s like taking vitamins. You probably need them at some point. Which ones? How often? It’s a mystery to me.” That’s how one student described her …

Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. …

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions | Street Fight

<b>Published:</b><p>Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, …

Report: What Local Merchants Are Missing With Social Media | Street Fight

<b>Published:</b><p>Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception …

The Do’s and Don’ts of How to Use Hashtags

Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so …

Public Radio and the Sound of America

When “Tell Me More,” NPR’s talk show about diversity, was canceled in 2014, NPR’s then-ombudsman Edward Schumacher-Matos observed that Latinos (16 …

Are Publishers Measuring Success Correctly?

Publishers are measuring clicks and impressions, but is that really enough to prove their worth to advertisers?

3 Social Media Marketing Lessons From 3 Lesson Series

Share<p>No, that headline wasn’t a copy-paste mistake. This week’s post is a bit of a curveball. It’s my last week writing this series on social media …

Report: One-third of readers disappointed or deceived by sponsored content | Poynter.

Report: One-third of readers disappointed or deceived by sponsored content | Poynter.<p>Updated Jun 16, 2015<p>poynter.org<p>Use Evernote to create, collect, …

Are You Following the Social Media Rule of Thirds?

Share<p>It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes …

LUMA's State of the State 2015 at DMS 15

At LUMA Partners' annual Digital Media Summit, we presented the State of the State which looks at Markets and Trends in digital media. Because this was our 7th (or 007th) DMS, we went with a James Bond theme. We hope you enjoy it.

12 Articles to Read to Make Your Football Strategy a Success

Plus, explore case studies that show how other media companies are driving major revenue and audience engagement with football contests, ballots, and …

Many tech startups are just making up their profit and revenue numbers

The financials for many companies don't look as rosy after they go public<p>We are living through an unprecedented period of investment in tech startups, with many private companies reaching massive multi-billion-dollar valuations faster than ever before. The numbers have gotten so big that they …

Publishers’ latest thinking on mobile ad placement

The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.<p>While the industry has yet to settle on a …

Why Instagram Should Be Part of Your Promotions Strategy

Now that you see how valuable of a platform Instagram can be, how can you add it to your promotions mix? The answer is simple: <b>hashtag photo</b> …

Local Media Consortium's 'Legacy' Members Make Big Moves in Content and Revenue | Street Fight

<b>Published:</b><p>It’s looking like 2015 could be a breakthrough year for the Local Media Consortium, whose newspapers and broadcasters have been struggling …

Extra! Extra! Rethinking the Guardian Breaking News Experience

A news organisation that readers can trust is one that provides an accurate representation of the days’ events and understands the differences in speed that news stories naturally have. Most news stories are slow: they evolve gradually and some can even be easily predicted. Other stories live on …

Cryptography

5 Roadblocks for Digital-First Public Media

Being “digital first” is no longer a new idea. In fact, I risk appearing to be very “2005” by even bringing it up. But if everyone agrees that public …

Financial Times Is Now Selling 'Long-Form' Digital Display Ads

Financial Times is a staid publication for the people in the front part of airplanes, but the London-based newspaper is embracing -- and today making …