Serkan Ferah

211 Flips | 1 Magazine | 600 Likes | 1 Following | 39 Followers | @serkan_ferah | Brand & Marketing Strategist / Founder of Boa Branding / boabranding.uk / Follow me as Serkan Ferah on LinkedIN and as Serkan_Ferah on Twitter

Storytelling was invented by advertising – and now it’s dead

Storytelling is dead. There, I’ve said it. It is a self-serving conceit invented by the ad industry that has no resonance with consumers who are …

Marketing

Science says people decide these 9 things within seconds of meeting you

Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.

Durham University

Burberry's new logo: in aspiring for simplicity it is has ended up with basic

Amazing to think, but it’s five years since Angela Ahrendts left Burberry for Apple. And only this year Christopher Bailey moved on. The team that …

The power of emotion in B2B marketing

Incisive, emotion-driven content isn’t just the key to engaging your target audience. It’s also integral to the success of any company operating in a …

Why Monocle shuns social media in favour of going swimming with its readers

As media strategies go, declaring “we do no social media whatsoever” is about as unorthodox as, say, taking your readers for staff-accompanied …

#5 Ways Startups Can Tell Their Brand Story and Become Superstars

It's just the vision you create will bring people close to your brand making it a hit<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Cognitive psychologist late Jerome Burner had suggested that the …

Tailor Brands raises $15.5M for AI-driven logo creation and more

Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced this morning that it has raised $15.5 million in Series B funding.<p>CEO Yali Saar has said the company sits at the intersection of design and machine learning. The idea is to create …

Interfaces are dying, so your brand needs a bigger personality

Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography.<p>When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header …

Personal Branding Tactics That Solo Entrepreneurs Can Leverage

As a solo entrepreneur or “solopreneur,” responsibility for your brand’s image rests on your shoulders. Although you might not realize it, real estate agents, accountants, dentists and other business owners and service providers are solopreneurs in industries where one’s personal brand matters. On …

Social Media

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of …

North America

Neville Brody designs Coca-Cola's first ever own-brand typeface

Coca-Cola has revealed its new typeface designed by British graphic designer Neville Brody, marking the first time that the brand has had its own …

McDonald's Just Did Something No Big Brand Should Ever Do (and Rivals Couldn't Stop Laughing)

Beware the public faux pas.<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>Everyone makes mistakes.<p>One trick of management, however, is to limit the kinds of mistakes some employees can make.<p>Yet still mistakes happen. Sometimes, big ones.<p>Who …

Dropbox really screwed up its new design

We all know something is awfully wrong with the new Dropbox design, a design Dropbox says it’s the biggest change to the Dropbox brand in their 10-year history (might not necessarily be the best).<p>In this post, I attempt to simplify where Dropbox went wrong and why all the noise you’ve been hearing …

Developers Must Become Brand Marketers Says SAP

A brand affords your business to charge a premium price. As developers find themselves at the very heart of today's digital businesses, everything they do impacts brand value.<p>Last month, I sat down with Vivek Bapat, SVP, Global Head of Marketing Strategy and Thought Leadership at SAP to talk about …

Brand Building: know how to build a strong reputation?

In an age where the experience you deliver to your customers is becoming more important than price, how do you build a strong brand reputation for …

Customer Experience

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …

5 Digital Marketing Mistakes Your Brand Should Avoid

We all know that digital marketing moves fast, and because of that, there’s a tendency to always look towards the next best thing and focus less on the lessons of the past. But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.<p>When …

Digital Marketing

People chose AI-made artwork over actual Art Basel pieces

We’ve learnt in the last few years that AI can be arty as fuck: those hallucinogenic DeepDream pics, the AI that made questionably attractive paint colours. Now, research has shown that bots are better at making art than creatives at Art Basel, and even Andy Warhol.<p>A study by researchers at Rutgers …

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Emotional marketing tells a story that connects with an audience in a human or …

Inspiring Your Network: Tips From Swish Goswami On Personal Branding And More

Imagine you’ll be speaking alongside Gary Vaynerchuk next February. You’ve received an international award at the United Nations General Assembly. You’ve spoken around the world and your recent TEDx talk is accumulating thousands of views. You’ve been recognized by UPS Canada as “The Face and …

Why Personal Branding Must Be Your First Focus

Consumers won't buy from your company until they trust you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s competitive business environment, it may seem nearly impossible to stand out. But many people have managed to step out of the shadows by opting for a strategy primarily …

A Refresher on A/B Testing

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is …

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products -- a new innovation or new way …

A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence

Whether you need to grow your personal or professional brand, video is a great way to get started.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re running your own business, you need to make sure you establish a brand presence. This often takes a lot of time and a lot of …

How Casey Neistat Redefined Branding

For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have …

5 principles to build a video content marketing plan

Define the Content Distribution Strategy<p>Let's define how to distribute and activate the content for consumers.<p>Store<p>You'll need a central place to …

6 Rules For Building Brand Authenticity

In <i>The New Marketing Manifesto</i>, John Grant says “Authenticity is the benchmark against which all brands are judged.” Authenticity is about being true …

5 Brand-Building Tips for Entrepreneurs

Just starting out? Nurture your brand image now so it can evolve with your business.<p><i>Vladimir Gendelman is an Entrepreneurs' Organization (EO) member from Detroit and the founder and CEO of Company Folders, Inc., an online printing company that offers a lifetime warranty. As an entrepreneur who</i> …

How To Avoid Brand’s Negative Publicity Over The Internet

If acquiring a reputation for your brand in the market is considered a tough job, then maintaining it is even tougher. For a brand to grow, …